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Second weekend of IN-CAMERA workshops will be opening!

Second weekend of IN-CAMERA workshops will be opening!

Thursday was totally crazy, you guys. All of the IN-CAMERA shooting workshops sold out within 80 minutes and only a few seats remain for IN-CAMERA: Business & Marketing (grab one of the last seats for Tuesday, May 5th here! The Early bird rate expires Tuesday, Feb...
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Thursday was totally crazy, you guys. All of the IN-CAMERA shooting workshops sold out within 80 minutes and only a few seats remain for IN-CAMERA: Business & Marketing (grab one of the last seats for Tuesday, May 5th here! The Early bird rate expires Tuesday, Feb 3rd at NOON CT).

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Due to so many of you asking, we have decided to open a second round of workshops – dates below:

VIP - SOLD OUT
IN-CAMERA: Shooting | Sunday, May 17th
IN-CAMERA: Light | Monday, May 18th – SOLD OUT
IN-CAMERA: Business & Marketing | Tuesday, May 19th

We released these today at noon first to those who asked us, and at this moment, we only have seats remaining for IN-CAMERA: Shooting & IN-CAMERA: Business & Marketing.

The remaining seats will launch Monday at 8am! (Make sure you’re on our newsletter to receive links to register!)

Click below to get a glimpse of the experience you could have at our workshop, by watching our brand new trailer!

 

Below you will find information about the workshops for those of you who are deciding if you want to come to any of the 2nd weekend workshop dates.

DO NOT HESITATE OR WAIT!  These seats will not be around for long!

 


Payment Plans Available!

Pay installments as little as $216 per-month for the workshops!

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incamera

Learn with us, in-person at our home!

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Shoot with us as your guide!

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Take stunning images and add to your portfolio.

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Where are these Workshops?

The workshops will be held at our new home in Franklin, TN! This will be an amazing chance to spend time with us in our own home and sit at our dining room table, hang out in our living room and spend time with us on the back porch around the fire!

home

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THREE DAYS of WORKSHOPS

Sunday, Monday, and Tuesday, May 3rd, 4th and 5th
The Choice is Yours.

We have three days of workshops available for you. You can come to one workshop, two, or all three!


Day 1 | IN-CAMERA: Shooting

(the natural light workshop)

 

Sunday, May 3rd, 2015 – 11:30am to 10pm SOLD OUT

Sunday, May 17th, 2015 – 11:30am to 10pm*

 

*Workshop Times are based on available light and best times to shoot on-location
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What you will learn:
This workshop is all about natural light. Where to find it, how to make it better, and how to shoot in it with amazing results right IN-CAMERA.

We will teach you our entire system for shooting perfect exposures, perfect color and killer compositions. You will walk away confident and capable of shooting in any natural lighting conditions with ease.

We will also walk you through our system for lightning fast editing! You will follow along as we edit images from the day’s shoot and you will learn the 3 main keys for lightning fast editing! (We can edit an entire wedding in just 2.5 hours and a portrait session in just 30 minutes or less. You will get the tools to start editing faster!).

Also covered:
Posing couples, posing individuals, flattering the female body, 3+ hours of shooting with live models on-location, the chance to build your portfolio and much much more!

Details:
Class size 20 ppl max. Workshop includes classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shooting, catered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day editing workflow.

Prerequisites:
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).

Is this workshop for me?
This class is for beginner to intermediate photographers or anyone interested in raising the quality of their images IN-CAMERA.

bonus

 

 

 

 

 

 

$600+ in BONUSES Included with Your Registration!

  • Our Lightroom pre-set pack ($29 value)
  • IN-CAMERA: Shooting DVD given at the workshop ($249 value)
  • $150 discount code for IN-CAMERA: Post DVD
  • Workshop keynote slides
  • Access to the IN-CAMERA Facebook group of over 500 past attendees!
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

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Day 2 | IN-CAMERA: Light

(the off-camera lighting workshop)

Monday, May 4th, 2015 – 11:45am to 10:15pm SOLD OUT

Monday, May 18th, 2015 – 11:45am to 10:15pm* 1 seat remains

*Workshop Times are based on available light and best times to shoot on-location

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What you will learn:

This is THE workshop that will end your off-camera lighting fears forever.

Not only will you master our system for off-camera flash portraiture, you will feel as though you had been doing it for years. We teach the most sophisticated lighting in the simplest way possible to give you complete confidence in any portrait lighting scenario.

If you have always wanted to learn off-camera lighting, or want it to be more consistent, then this is the workshop for you.

You will also learn:
Lighting styles that flatter your clients body type, lighting couples, lighting in harsh light, lighting with small speedlites, lighting with more than 1 light, controlling manual strobes on location, lighting ratios, lighting styles, composition, file finishing techniques, followed up with bonus class time taking attendees through how we apply these same principles to our reception lighting process.

Details:
Class size 18 ppl max. Workshop includes classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shooting, catered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day image review and file finishing techniques.

Prerequisites:
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).
This class is for beginner to advanced photographers or anyone interested in raising the quality of their off-camera lighting images IN-CAMERA.

bonus

 

 

 

 

 

 

 

$600+ in BONUSES Included with Your Registration!

  • Our lightroom pre-set pack ($29 value)
  • IN-CAMERA: Light DVD given at the workshop ($249 value)
  • $150 discount code for IN-CAMERA: Post DVD
  • Workshop Keynote Slides
  • Access to the IN-CAMERA Facebook group of over 500 past attendees!
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

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Day 3 | IN-CAMERA: Business & Marketing

Tuesday, May 5th, 2015 – 9:15am to 6:00pm Only a few seats remain!

Tuesday, May 19th, 2015 – 9:15am to 6:00pm

 

biz

What you will Learn:
This all-encompassing workshop dives into the most important areas that you need to have in place for running a modern day, cutting edge photography studio that will continue to thrive regardless of the economy.

In this workshop we will teach you the 6 major keys to running a successful photography brand. We will show you how to stand out, how to get paid more, how to sell your work for what its worth, how to WOW your clients and much more. If you want to make more money and have more freedom in your life then this is the workshop for you.

We have had the privilege of teaching thousands of photographers all over the world our business and marketing strategies that helped us go from shooting our first wedding at $500, to making over $100,000 the very next year. This is a rare chance to be with us in-person where we work on your businesses in a small, intimate environment.

bonus
$500+ in BONUSES Included with Your Registration!
  • Harvest Business DVD given at the workshop ($249 value)
  • Sales Bundle with mp3′s and sales documents ($35 value)
  • Marketing Bundle with cost-free marketing guide, client consult guide & pricing guide ($35 value)
  • Sales Bundle with Strategy Guide, mp3, & our Sales Documents ($35 value)
  • Workshop Keynote Slides
  • Special Guest
  • Access to the IN-CAMERA Facebook group of over 500 past attendees!
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

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This could be you…

people

vip

- Limited to 10 Seats -

First workshop weekend – SOLD OUT
2nd workshop weekend – 1 spot remains

The first TEN of you to register for all 3 days of workshops using the VIP option will get some extra goodies including $2,000 in Savings and Bonuses:

  1. A private dinner with us and the other VIPs on Saturday the 2nd (6:00pm-8:00pm) the day before the workshops begin!
  2. Every download we offer in our storefront ($1,350 value)**
  3. Bonuses from all other workshops
  4. $650 Early-Bird savings
  5. Private time with us that no one else gets!
**Does not include private coaching sessions
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Will this really change my business??

Luke & Cat

Have grossed 1 million dollars the past 3 years

LC

A Business Jump-Start

Luke and Cat came and spent $3,500 on a personal coaching session with us at the end of 2011 when things looked bleak. We poured our heart and soul into them and worked with them to get their business on track. They took what they learned that day and went home, did the hard work, and implemented everything with some spice of their own and blew their business up!

If you want to learn the same information that we shared with Luke & Cat at a fraction of the price, and take your business forward, then don’t hesitate, don’t put it off, don’t be the one that thought “maybe next year” and miss out on getting your business working now!


Amy & Jordan

Doubled their prices, tripled their bookings & cut their editing time in half.
AJ

“Zach and Jody’s workshop was the best investment we’ve ever made in our business. Since their workshop, our growth has been absolutely explosive both in-camera and in business. We can’t recommend it highly enough. Since taking the workshop in 2012, we’ve doubled our prices,tripled our bookings and cut our editing time in half!”

They have turned their brand into one of the fastest and most visible brands (yes, even their work has been featured in People Magazine – so cool!) and are now starting to teach photographers all over the country the things they have learned!


Mary Redina

Income increased by thousands and post production decreased 75%

MR

“What I gained in just three days at the workshop was priceless… I have madethousands of dollars over the past few months in headshot session sales alone! I have cut my post production time down 75% because of the techniques I learned has allowed me to get more things right in camera!…I highly recommend that anyone take their workshop!”

Oh, There’s More!

We have partnered with the below companies who are giving away gear valued at over $1,500, coupon codes and more!

sponsors

 


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Travel Logistics

Take advantage of the private Facebook group that you will get access to upon registration and reach out to other attendees to share rental cars and hotel rooms.

nashville

 

 

 

 

 

 

 

 

 

Airport:
Nashville International Airport (BNA)

Driving Directions:
The workshops will be at our home in Franklin, TN and the final driving directions will be emailed to attendees 1 week prior to the workshop.
(Point of reference address: 1505 Murfreesboro Road, Franklin TN)

Hotels:
Drury INN from $119 per-night (5 miles away from workshop location | Approx 8 minute drive)
1874 West McEwen Drive • Franklin, TN

A-Loft Hotel (for the hipsters) from $184 per-night (6.5 miles away from workshop location | Approx 11 minute drive)
7109 South Springs Drive • Franklin, TN

Comfort Inn from $78 per-night (3 miles away from workshop location| Approx 5 minute drive)
4206 Franklin Commons Ct • Franklin, TN

Days Inn from $79 per-night (3 miles away from workshop location| Approx 5 minute drive)
3915 Carothers Parkway • Franklin, TN

America’s Best Value Inn from $68 per-night (3 miles away from workshop location| Approx 5 minute drive)
4201 Franklin Commons Ct • Franklin TN

 

The rumors are true…

The rumors are true…

Rumor #1: It’s true! Our  IN-CAMERA Workshops are coming back for the Spring! Save the date: May 3rd, 4th and 5th! (yes, this is a date change since we first announced)  This is the chance to come to our home in Nashville, TN, and you can choose to spend up to...
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Rumor #1:

It’s true! Our  IN-CAMERA Workshops are coming back for the Spring!

Save the date: May 3rd, 4th and 5th! (yes, this is a date change since we first announced)

 This is the chance to come to our home in Nashville, TN, and you can choose to spend up to three days with us shooting, lighting, and getting your business on :) These are some of the most fun times we have with photographers – hanging out, eating together, learning, and of course, shooting together!

 Rumor #2

We will be offering an awesome early bird special for those of you on our newsletter list because YOU are important to us!

 

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Rumor #3

It’s true, the workshops will sell out fast!

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Last fall these workshop SOLD OUT in less than 24 hours to our newsletter list, so if you know you want to be there, then be prepared as we will launch registration NEXT WEEK!

Get ready. We can’t wait!

 

PS. Yes, there will be payment plans available!

Does “Diffusion” Actually Soften Light?

Does “Diffusion” Actually Soften Light?

“Soft light is a thing of beauty in photography – finding it is the real trick.” -Zach Gray There is some information in the photography world that says diffusion can make your flash images look better by “softening” the light. Today we...
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“Soft light is a thing of beauty in photography – finding it is the real trick.”

-Zach Gray

There is some information in the photography world that says diffusion can make your flash images look better by “softening” the light. Today we are going to explore this and see if it is true or false.

When we first starting shooting, the first thing we bought was a Canon 580ex speedlight so we could light our subjects at dark receptions. The issue with that light was if we pointed it directly at our subject, or even moved it off-camera and pointed it at our subject, we would get lots of contrast and “hard” lighting on our subjects. Hard lighting is caused by having a small light source and the result is having “specular highlights” or bright spots right next to dark spots that create lots of contrast.

Light - Hard Light

You can see when you use a small light source like the one used above, that you get a very defined line from highlight to shadow, and the skin can look worse than it really is. There are some hot spots on the right side of the frame and you can see that “specularity” we mention earlier.  This lighting is not right or wrong, but it definitely is not forgiving when not used just right.

Does Diffusion Really Solve this Problem and make light softer? 

hard light

Early on, we got sold on this idea that if you added “diffusion” (or something that evened out the light coming from our flash), we could then get soft light. The myth here is that there is only a partial truth in that. The diffusion itself does not actually create soft light. Diffusion only evens out the light.  It’s the size of the light-source (it getting bigger and bigger) that actually does the softening.

Some diffusers do make your light slightly bigger (takes the light source from 1.5″x3″ and making it 4″ inches in diameter, for example), however, this will not make much difference at all in the softness of light.

Defining Soft Light: 

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  (Light from flash image above was softened with a 24×32 soft box at 3 feet away)

Soft light (light that appears to “wrap” around your subject) has a painted-on effect and diffused shadows. Soft light is created when you have a large light source in comparison to your subject. Light is NOT softened when you shoot a small light through diffusion, but rather when the you use a large even light source. Soft light looks great on anyone and we love shooting our clients in this type of light (whether it’s created by a strobe or natural light outside).

The problem with the way lighting modifiers like the Speedlight ones above are sold, is that they tell you that they “diffuse” light, and because you added this diffusion, the light is now “soft.” But the truth is, they only even out the TINY light source you are using, and while that does make the light softer by making it slightly larger (and more even), it does not make the light soft enough for a light-wrapping portrait (or much else). If you shoot mouse photography, then that might be a great way to get soft light on your subject, but for people, you need a light source with a little more size to get truly soft light.

If you want light that wraps around your subject, then you need a light the same size as whatever you are shooting. Once you have that larger light source, if you move that light back from your subject a few feet, the light gets harsher (because it gets smaller in comparison to your subject), and then needs to get even larger!

The Real Solution for Creating Soft Light Portraits: 

The real way to solve the problem of using difficult to work with harsh light that comes out of a bare-bulb speedlight or strobe, is to simply increase the size of that light as much as we practically can. If you take a speedlight (that is about 2×3 inches in terms of the size of the light), and make it 2.5 x 3.5 inches by adding a “diffuser” like the ones shown above, then you will barely even notice the difference in the quality of light coming out. But if you can increase the size (and evenness) of that light by 10, 15 or 20 times, then you can start taking ultra-soft lit portraits that require less guess-work and look stunningly beautiful!

For a real world example, watch the video below from our IN-CAMERA: Natural Light Photography System video workshop to see exactly what we mean.

 

 

2 great light modifiers that change harsh light into soft light that we recommend are:

For Speedlights – Westcott Rapid Box 26 inch (this will make your speedlight look AMAZING with even, large light for great portraits! Click HERE to see a live demo of this modifier).

For Strobes – Westcott 24×32 Soft Box (this is one we have used for years and is the one used in the video above, and in MOST of our flash images you have seen over the years. As mentioned, the rule of thumb when lighting a subject with soft light is the light source should technically be the size of the subject being lit. However, as a portrait or even wedding photographer, it can be difficult and very cumbersome to lug around a huge softbox. This softbox here gives us a great balance between beautiful, soft light and ease of use).

Hope that helps! Now go off and take some beautiful soft lit shots of your clients!

3 Key Tips for Building Social Media Engagement

3 Key Tips for Building Social Media Engagement

“The goal of social media is to turn customers into a volunteer marketing army.” -Jay Baer   Social media is a great supplementary tool for your marketing plan in your business. It should never be the first place you look to build your brand, as you should...
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“The goal of social media is to turn customers into a volunteer marketing army.”

-Jay Baer

 spreading-the-word-socially-1 (1)

Social media is a great supplementary tool for your marketing plan in your business. It should never be the first place you look to build your brand, as you should always focus on building personal relationships first. Even though social media marketing is not THE most important part of your business, it does have an integral role, and today we want to share 3 key tips to get people engage with your more!

 

Key #1 – Talk about things that are interesting

Screenshot 2015-01-15 12.20.06

 

(This Instagram got more attention because my, Zach, audience, photographers, like the unique use of lighting and posing, and reacted strongly to it… not to mention the adorable kid in the shot ;)

Realize that unless you are a celebrity, that no one really cares what you ate for breakfast, and definitely don’t want to see a picture of it on Twitter. Think about your audience and WHO you are trying to speak to, and then create content that THEY care about. (Click to Tweet this out!)

Examples: 

If you are a wedding photographer, then you can use Facebook to create a private group just for your brides where they can all connect, talk about their recent weddings and planning, and you can give ideas to them as well because you have a ton of experience with weddings. They will have the things Seth Godin talks about in his book Tribes (a tribe is a community with something in common, a way to talk to each other, and a way to talk with you). Having a place where your tribe can engage with each other is powerful and keeps you top of mind with your clients! You could also then use Instagram to re-enforce the community and post images from their weddings, using a hashtag that you create just for your clients, and continue to energize the base.

(Side note: Many of us can focus too hard on finding new clients, when what we might need to do is focus on our base – on the clients we have already won over, and give them a reason to go out and sell us to their friends).

Key #2 – Share helpful  content

Screenshot 2015-01-15 12.20.24

 (The content here is helpful, and that is why engagement was high on this image)

Another area to use social media is to help others with useful information. That can be anything from giving simple information out that someone is asking for, giving something away, or even curating(pointing to other people’s) content that helps your audience get what they want.

Examples: 

If you’re a newborn photographer who connects socially with your moms on Facebook (or your blog), then write and share content about tips for new moms, be engaged with the personal issues they are dealing with like their kids not sleeping or eating well, and use your platform as a resource to help them be better parents. Some of the top blogs and social media platforms out there are doing this as a niche. They just create relevant HELPFUL content that gets their audience from where they are to where they want to go.

If your goal is to connect with wedding planners on Twitter, then re-Tweet their content (they care about being heard and seen and that is helpful), Tweet out links to planning blogs and other planning content that is relevant and helpful to them, and engage with them personally by commenting back on things that matter to them.

 

Key 3 – Talk about things that are funny

 (This image was ironic and funny, and that is why the engagement was higher than my, Jody, usual Instagram posts).

People love things that lighten their day, and sharing things that are funny is the 3rd thing we recommend talking about on social media (and we recommend NOT talking about much else). The goal here is to get them to engage with you and your social media accounts, and when you do that, you are on their mind, and when you are on their mind, they recommend you for gigs.

Examples: 

If you are connecting with brides on Instagram, then follow a few funny Instagram users who talk about newly-wed bliss, and then re-gram them to your audience.

If you use Facebook to engage with your senior girls, then re-post funny content that is interesting to their age group.

 _________

 

The goal of social media in your marketing is not just to create a Twitter and Facebook page and start making noise. It’s about being intention. The goal should be to reach your ideal audience with funny, helpful, and interesting content that keeps them focused on your brand.

Make sure to follow us on our Instagrams & Facebook!

@ZachGray

@JodyGray

@ItstheGrayFamily (this is where we keep our family updates)

Facebook.com/ZachandJody

 

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