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We are super excited to be giving away 5 (you read that right!) Low-Light Flash Kits valued at $550! If you shoot in low-light situations then this giveaway is one you don’t want to miss out on!
All you have to do to enter is CLICK HERE!
Once you do, you will have a chance to get 3 more entries by sharing about the giveaway to your friends which will increase your chances big time!
PS. For those of you who want to be able to confidently rock your low-lit shoots, specifically RECEPTIONS, then we have some exciting news headed your way soon, so stay tuned!
Do what you love and the money will follow…
“The average middle class American believes this statement to be true, but when I surveyed the most successful people in America, they overwhelmingly disagreed with that notion.”
-Lewis Schiff, Business Brilliant
It is not enough to THINK that what you do (take awesome photos) is valuable and then spend all of your time trying to sell that work. If you are not making money then you MUST change direction. You have to follow the money trail in order to win in business.
How do we practically follow the money? Here are 3 keys that we have used to make our work valuable in a business that is constantly devaluing art.
1. Become a powerful story-teller.
If you can engage people with stories that ring true to their heart, then you can create value that is worth paying for. When people are engaged with your brand emotionally, they will pay more for it.
2. Add value that enhances others lives.
No one cares about you and your business (sorry!). They care about themselves. So make your brand about other people and what is in it for them on a deep emotional level. Speak to their hearts and to their needs and not to yours. Your wants might be for people to value the hard work you put in to be a great photographer, or the sacrifice you made to edit for long hours on their images, or your investment into your gear. Well, the client doesn’t care. They care about how the experience of working with you makes them feel. Focus on that.
3. Don’t be afraid to sell.
We have met countless photographers that are simply afraid to hold a sales session and sell their work. Always give every single client an opportunity to buy, and you will be shocked at how many will. When you do offer an opportunity to buy, realize that what you say and how you say it and WHEN you say it is crucial to the sale. If you say that people can come see the photos, but are not clear that it is a chance to buy, then don’t be surprised when they show up, look and leave.
We created an entire system around what we said, how we said it and when we said it to clients and that system doubled our income. In the next installment of this series of building wealth, we will share some of the keys to setting expectations for your clients so they show up and buy from you!
PS. Are you interested in the system that we have created that helped us double our profits with our clients? Sign up HERE so you don’t miss out!
We did it…
As a photographer, one of the most valuable experiences you can have that will benefit you AND your clients is to get IN FRONT of the camera every now and then.
Yes, in front.
A couple weeks ago we had the huge honor of having our maternity/family photos taken by none other than Katelyn James & Amy Demos.
(Above Image by Amy Demos)
(Above Image by Katelyn James)
We loooooooooooove the shots they took of our family and we can’t thank them enough!
It’s always a great experience being shot by another photographer (or in our case, TWO photographers) and we can’t encourage you enough to make an effort to get in front of the camera on a semi regular basis.
Not only do we want to share with you images from the session (I mean, come on, how can we not? We LOVE these photos!), but we want to share our top 3 reasons why you can benefit from getting a professional photoshoot.
Why You can Benefit from Having Your Own Professional Photoshoot
#1. It helps you relate to your clients better
Doing photoshoots can become second nature and we can often forget how our clients feel! They are thinking about it the week leading up, trying to plan what they are going to wear, and may even be pretty nervous the day of and at the shoot. When you schedule your own photoshoot, you are reminded of all of this and it helps you empathize with your clients so you can make sure to put them at ease throughout the process.
#2. It’s an opportunity to learn
Getting exposed to how other photographers work can be extremely beneficial and help us become better shooters as well. Being shot by Katelyn and Amy was a killer reminder on how important it is to clearly communicate what you want your client to do (in regards to posing). They were great at not invading our space (touching us) but giving very clear instruction on where our faces should point and where body limbs should go. You can tell they have worked on this and it’s such a great skill to have as a photographer. This invokes a confidence in the person being shot!
#3. It’s an opportunity to get better
Another great reminder we walked away with, is the importance of always making sure you are affirming your client as you are shooting them! During our photoshoot it was a bit muggy and we felt sticky and there were bugs, and we were walking on uneven terrain, and then of course, you’re worried about your hair, and how everyone else is looking, etc. etc. etc. As your client is thinking about things like this, it can bring down their confidence, unsettle them and then that comes out in the images. The best thing Katelyn and Amy did was affirm us! When they were shooting they were checking the backs of their cameras letting us know how excited they were about how the shots were turning out, they were complimenting how we looked, and affirming our laughs and smiles. This made us feel AWESOME! When you do this as the photographer, the confidence in your client builds and reflects in the images.
1. Get together with a small group of photographers and practice posing each other using only words and yourself to demonstrate. No touching them!
2. Set up a photoshoot with another professional photographer. First, you’ll actually get some pro pictures of yourself and second, it will be a great reminder how your clients feel and how you can adjust your own shooting habits to make them feel more at ease!
We hope you have enjoyed this post and our family images from these two talented women. Have a great rest of your week!
PS. Want to learn more from us so you can grow your business? Make sure you’re signed up to hear more about Shootflow, because it is going to do just that! Enter your email at this link!
Is there a formula for success? Are there steps you can follow to achieve the goals and dreams that you have for your business? We believe that there are and that if you listen to and follow the steps in this webinar, that you can have a more exciting and fulfilling brand!
To watch this free 1 hour webinar, click HERE!
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“Our friends from @ZachAndJody have a free webinar on the 6 Keys to Building a 6 Figure Wedding Brand! Check it out at http://bit.ly/
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