OUR LATEST POSTS
“Success can distract us from focusing on the essential things that produce success in the first place.”
Greg Mckeown - Essentialism
We just returned from teaching as the keynote speakers of the Reset Conference in Champaign, IL and it was an awesome time hanging with the sold-out crowd of 150 photographers that attended.
Being at a conference with the name “Reset” reminded us of something really key. All these photographers were coming to step back and take a look at what they were REALLY doing in their business, and reset if they needed to. All of us want to get on track and get successful, but we learned to navigate what we all want more than anything, success, with a little caution.
One of the worst things that can happen in your brand is to get successful. Because when that happens, you now have tons of great opportunities coming at you and it becomes hard to say YES to what TRULY matters.
Speaking with our son in tow
Here we were taking 2.5 days to travel, teach, leave our home and our business for the weekend and bring our son along. And you know what? It was really easy and fun!
The reason for that is that we have already “reset” our business and started many years ago to focus on what truly matters most, and not allow lots of opportunity to distract us from our purpose. We have created a business that has margin, so our lives can have the space we need to do things like this and bring our son along for the ride.
How We Made a business with margin
The simple answer to living a life that has margin, is 3 parts:
If we focus on what we should be doing and take our focus OFF of what we should not be doing, we get a clear vision for where we need to go and life gets a lot more simple.
Dave Ramsey says that we must be intensely focused on our goals in order to make them into a reality faster. We are hyper focused these days on doing ONLY what matters most.
You need quality time spent focused with intensity on what is truly essential to your brand, and when you spend that time MAKING your business behave, it creates what we all dream of, margin.
Margin allows us to bring our son with us to a gig and not feel overwhelmed. Margin allows us to take the morning off and re-connect with each other if we need to. Margin allows us to feel free during our daily working routine and not tied to the million to-do’s we have to get done.
You need margin in your life to create the freedom you need to live, and that comes with focused intensity. (Tweet this out!)
Have an amazing day!
PS. If you need margin, then be sure to sign up for something we are creating that will give you margin and is going to help give you your life back. Sign up HERE for more info!
Have you ever asked yourself the question, “What in the world am I doing here and why am I doing this?”
“There are far more activities and opportunities in the world than we have time and resources to invest in. And although many of them may be good, or even very good, the fact is that most are trivial and few are vital.”
-Greg Mckeown, Essentialism
What am I focused on?
As I (Zach) was on a four hour flight from Nashville to Las Vagas for WPPI two weeks ago, I was reading Essentialism by Greg Mckeown. In his book he asks, “What is your highest point of contribution?” … In essence he’s asking, “What is the one thing that actually matters more in your life and business?”
When I took a moment to answer this question something very interesting happened to me…
I had no answer.
I sat for about 30 minutes pondering what my highest point of contribution was in our business. Still, I didn’t know what it was.
Jody and I were headed out to the biggest wedding and portrait convention in the USA to teach, speak, lead workshops and connect with the people and companies that we work with, and this question kept nagging me…
WHY are we here and WHAT are we doing this for?
Do you ever find yourself asking that question?
Spread too thin
Oftentimes our lives are so busy just trying to stay afloat with our shoots, clients, spouse, kids, grocery runs, managing the books, cleaning, and just LIFE that it’s hard to have time to focus on what’s really important.
Sometimes we don’t even know what actually IS important.
Wouldn’t it be great if you could have someone, or something take care of all the meaningless tasks that distract you from your main contribution – from what’s most important?
This is exactly why we have spent the last year developing a software for wedding photographers that will take care of your business so you can do what you are most excited about; so you can focus on your highest point of contribution.
We created Shootflow so we could get back to what matters most. What matters most to me is my family.
What is your highest point of contribution?
Share with us in the comments the one thing that is the most important to you in your business and in your life. We’d love to hear from you.
PS. Interested in Shootflow? Click here to sign up and be one of the first to find out more!
Are you a wedding photographer looking to get your life back?
Instead of trying to figure out the best system to keep your clients happy, organized, and energized to tell all their friends about you, wouldn’t it be awesome to just HAVE the perfect system?
This is exactly what we have been working on, just for you.
For more information you can sign up HERE.
Watch our videos that released last week sharing more about this exciting piece of software!
PS. Shootflow will go into Beta soon, and we are only taking a very limited amount of sign-ups when it launches, so if you want it, sign up now!
One of the most common questions we get asked from photographers is, “When is it a smart decision to quit my day job?” If you’re in that position, we want to help guide you through that tough decision to make!
It was 8 years ago that we decided to pursue photography as a career. At that point in our lives, Zach worked for a company that photographed and produced images for grade-school yearbooks, and Jody worked in international sales and marketing for a record label. We learned learned a lot over the years about how to keep our business functioning day in and day out and one of the hardest decisions we had to make early on in our business was quitting our day jobs.
The struggle came when we were gaining huge momentum and found ourselves in the middle of shooting 30+ weddings our 2nd year into business and we both were working crazy hard. Zach had quit his job 10 months prior but Jody was working 80-90 hour weeks between her day job and photography. We had a come-to-Jesus-meeting about how much time we were spending business building vs. marriage building (business building was WAY significantly more) and sat down and decided that WE were going to take control of our future.
We sought the advice of a few different counselors including the brilliant financial mind of Dave Ramsey. We wrote out our plan, did what was right based on our marriage relationship, and what we needed instead of what we feared (losing our “security” of the day jobs) and moved forward. We ended the year with a bang and our business continued to thrive and grow each year after.
So how did we practically make the leap? What were the steps we took?
PS. Next week, we’re going to share a brand-new video series on the secrets to running a successful photography business. As a subscriber, you’ll get it for free. But if you want to share this with a friend, please click this link to tweet it: http://ctt.ec/4wVa4.
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