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A great 2016 starts here…

A great 2016 starts here…

“What comes out of the mind is what you put in the mind. You must feed your mind like you feed your body.” - Dr. Norman Vincent Peale, The Power of Positive Thinking The new year is here, and for some of us that gives us a hope and excitement about the future and for...
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“What comes out of the mind is what you put in the mind.
You must feed your mind like you feed your body.”

- Dr. Norman Vincent Peale, The Power of Positive Thinking

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The new year is here, and for some of us that gives us a hope and excitement about the future and for others it feels like another year that we are worried will bring us more failure.

“Maybe my business just won’t be a success this year.” 

“My kids and life are so demanding, so how can I possibly be a success in 2016?” 

“I am tired of feeling down and depressed, but I just can’t seem to shake it.” 

Feelings of hopelessness, despair, worry and anxiety or just feeling “stuck” is something many of us have dealt with (including me, Zach). They pretty much suck the life out of you and can turn your stomach inside out and give you a bleak outlook.

Is there anything that you can do starting right now to help turn those feelings around and make 2016 your best year ever? Well, we like to start with what we can do today, and then this week, and then 2016 will take care of itself.


“Every man is what he is, because of the dominating thoughts
which he permits to occupy his mind.”
- Tim Sanders, Today We Are Rich

Information-Intake Day

If you are ready to change who you are for the better starting today, then you have to start by taking inventory of your (as Tim Sanders calls it) “Mind Diet.”

Your Mind Diet is is the daily intake of what you allow into your thoughts which ultimately shape the way you think and will make you into who you are. You need to look at what is being allowed into your thought life, and then adjust a few simple behaviors in order to have a more clear, positive and actionable outlook on who you will become this year.

Key #1 – Take a Mind Diet Inventory

Tim Sanders says to spend the next few weeks taking an inventory in a small journal of what goes into your mind. Everything that you read, listen to and watch should be quickly logged with the amount of time spent and categorize the Tone (positive, negative or neutral) of that event. You should also do this for people that you spend time with (friends, family and associates).

Then after you do this for a few weeks, quickly scan over the journal and circle the negative or useless information you have “consumed” and then highlight the positive information and relationships. Once you become aware of what you are letting in, then you can start to do something about it.

Key #2 – Filter out The Negative

You must start taking control of your Mind-Intake if you want true change in your life.

If the first thing you do when you get up is read the news, check email, hop on social media (or like those of us with kids) get your kids ups and let the chaos begin, then we need to re-think our first mind meal.

How you start the day will determine the thoughts that dominate your afternoon and night.

This morning, I (Zach) woke up and listened to the Bible App audio of Romans chapters 4 and 5, and then got my son up and cooked him breakfast (and it is amazing how positive that experience was since I started my morning with a positive intake). On my way to work at a coffee shop I put on the Hold Me Tight audio book which is a marriage study that Jody and I are doing that teaches positive cycles in conversation and how to hear each others deepest emotional needs. This got me thinking positive thoughts about Jody and what I can do to enhance our marriage.

I then got in to work, and opened Trello and starting organizing my day and prioritizing tasks. I refused to open my email, Facebook or Instagram or listen to the news, as all of those things become either neutral or negative influences on the start of my day. When I do open email or check social media, it is with a business mind-set and purpose, and to get in and get out fast.

My day was full of positive thinking, belief in what we are doing, and completing key tasks and staying focussed on helping others.

Key #3 – Up Until Now…

I just finished a 3 month personal growth coaching session with Julia Woods, and the first thing she brought to my attention was how much belief I had in my business acumen, but how I had a huge gap in my personal life.

She taught me a simple phrase that has changed the way I think about my personal life and especially my past.

“Up Until Now”

Whenever I catch myself saying something like “I was hurt as a kid, and I just keep people at a distance to protect myself.” I insert the phrase “up until now.” (I use this for anything that I say that seems concrete in my mind, but that I do want change to happen in).

What that does is it takes all that negative language and turns it futuristic. It says, “yeah, things have been hard, but I can change that! They WERE hard up until now.” Some might say that you are just fooling yourself because those thoughts or feelings I have do have truth to them. But Tim Sanders says:

“The reason it is so important to feed your mind good stuff is that the resulting thoughts determine your success or failure, your happiness or misery, and most important, the circumstances of your life.”

Wow! You have to start by putting better things into your mind and then believing that those things can shift. When you begin to believe, it changes your mind and it then changes the actual circumstances of your life.


We believe that you can change the way you think today, this week and this year, and that when you do, you will be able to make the things that you want for yourself a reality when you begin to believe.

From our family to yours, we wish you the absolute BEST for 2016.

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Once a Year Cyber Monday Blowout Sale!

Once a Year Cyber Monday Blowout Sale!

Guess what? It’s time… Today’s Cyber Monday, which means we’ve got our BIG, 24-hour sale just for you. By this time tomorrow, this will all go away. So pay close attention! Because all of you have supported our mission to equip photographers to succeed, we want...
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Guess what? It’s time…

Today’s Cyber Monday, which means we’ve got our BIG, 24-hour sale just for you. By this time tomorrow, this will all go away.

So pay close attention!

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Because all of you have supported our mission to equip photographers to succeed, we want to take this one day and give back, so we are offering an incredible deal that will blow your socks off and make you the coolest kid in town.

But it’s only for 24 hours and for a handful of people who act fast.

Here are the deals:

*Includes exclusive “Reclaim Your Life” Seminar ($100 value). Does not include Cup of Joe or Day of Gray mentoring sessions.

This is your chance to get the goods you’ve always wanted… Or grab a GREAT Christmas present for a friend at an unbelievable price!

Get in on the savings and visit the storefront.

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PS. We only have 99 copies of each Video Workshop available at the $97 price point. So once they’re gone, they’re gone. Hurry up and grab yours now!

PPS. This sale ends TOMORROW (Tuesday, December 1st) at NOON CST. If you’ve been waiting for this opportunity, don’t miss it!

PPPS. Share this one-time offer with your friends!

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CLICK HERE to share on Twitter!

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Copy and paste the below to share on Facebook!
Don’t miss the KILLER photography DVDs & other goodies on @ZachandJody’s storefront! 60% off. Expires at noon -http://bit.ly/cybermondayphotosale

Master Mind Video Series | Zach & Jody

Master Mind Video Series | Zach & Jody

Zach & Jody Experiential Marketing In the final video of our MasterMind Series we are going to share with you guys are top keys for experiential marketing. Now you may be asking “why does that matter?” It matters to you because when you create a...
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Zach & Jody

Experiential Marketing

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In the final video of our MasterMind Series we are going to share with you guys are top keys for experiential marketing.

Now you may be asking “why does that matter?” It matters to you because when you create a dynamic and repeatable client experience, people will pay you MORE money for what you do and will send you all their friends in the process.

We did this in our wedding brand, and now we do it in our photographer brand which has helped us gain tens of thousands of fans that want to be a part of what we do here each week. If you want that too, then don’t miss this final free video!

Check out our FREE video HERE using the password “mastermindsecrets”

Be sure to check out Shootflow if you want to have a way to create this experience at the push of a button!

Master Mind Video Series | Jared Bauman

Master Mind Video Series | Jared Bauman

Jared Bauman Reaching my Perfect Clients In video 8 of our MasterMind Series we are going to hear from the marketing expert Jared Bauman. Jared runs ShootDotEdit and has been teaching sales, marketing and more for years. He helped us make TONS of money when we were...
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Jared Bauman

Reaching my Perfect Clients

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In video 8 of our MasterMind Series we are going to hear from the marketing expert Jared Bauman.

Jared runs ShootDotEdit and has been teaching sales, marketing and more for years. He helped us make TONS of money when we were shooting weddings and we know this video is going to be just what you guys need to take your business to the next level.

Check out his FREE video HERE using the password “mastermindsecrets”

Be sure to grab the ShootDotEdit Marketing Guide while you are there!

Master Mind Video Series | Courtney Slaznik

Master Mind Video Series | Courtney Slaznik

Courtney Slaznik Double your Facebook Fans! In video 7 of our MasterMind Series we are going to hear from the insanely talented Courtney Slaznik! Courtney runs Click it Up a Notch where she teaches over 45,000 photographers how to improve their photography, and today...
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Courtney Slaznik

Double your Facebook Fans!

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In video 7 of our MasterMind Series we are going to hear from the insanely talented Courtney Slaznik!

Courtney runs Click it Up a Notch where she teaches over 45,000 photographers how to improve their photography, and today she is sharing her top secret techniques for increasing your Facebook fans which will help you get more clients looking at your work.

Check out her FREE video HERE using the password “mastermindsecrets”

Be sure to grab her Facebook Scheduling Guide while you are there!

The Birth Story of London Rain

The Birth Story of London Rain

(Design by Tracie Prichard of The Ink and Grain) It is crazy that our 2nd born child is here! And even cooler that we have our girl!! So surreal. So awesome. I’m often afraid I’m going to wake up and it’s all doing to be a dream. But alas, I’m pretty sure this...
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(Design by Tracie Prichard of The Ink and Grain)

It is crazy that our 2nd born child is here! And even cooler that we have our girl!!

So surreal.

So awesome.

I’m often afraid I’m going to wake up and it’s all doing to be a dream. But alas, I’m pretty sure this isn’t a dream and it all really happened and she’s here to stay :) (yay!)

I wanted to take some time to share with you the story of how little Miss London came into this world :)

With Jaxon’s labor being so long and brutal (you can read Jaxon’s birth story here), I had no idea what to expect with this one. I could only hope and pray that London’s labor wouldn’t be a repeat! As I’m starting this post, it’s only been one week and already, some of the details are fading, so I thought I would go ahead and write this down!

September 16, 2015 | 6 Days Past Due

3:45 am – I woke up to my first contraction and then waited to see if more would come. For the next 4 hours contractions were coming. They were on average 7-8 minutes apart lasting about a minute to a minute and a half. I figured since they weren’t letting up that it was the beginning of labor, and because we had no idea what to expect as to how long this labor might go, I was trying my best to get sleep and decided not to wake Zach so he could get as much rest as possible.

Because I hadn’t had the best sleep, Zach got up with Jax that morning to allow me a little more rest. I got up a little later and we started getting things in order. (It is way harder having one kid already when trying to have a 2nd kid. Childcare details & logistics can be stressful!). Once I got up and started moving around, the contractions slowed down a bit. I didn’t know if labor was stopping or stalling, so luckily, I had my 41 week appointment scheduled that morning at 10:45 so we went ahead and went to it. We loaded up the car with our hospital bags just in case we would be going straight from my appt to the hospital, and then we dropped off Jaxon at our neighbor’s (thank-you, Tammy!! xoxo).

10:45 am – We arrived at my OBGYN’s office (we love Dr. Meaders and the staff at Heritage Medical!! She’s amazing!) and they went ahead and hooked me up to a fetal monitor to check on London’s heartbeat and also the contractions. At that point they were about 12 minutes apart lasting around 30 seconds, and were easy to get through. My OBGYN saw me and I was around 3 cm and 40% effaced (the previous week I was 1-2). Obviously I wasn’t ready to head to the hospital quite yet, so we talked about stripping my membranes to encourage labor along (this was something I wasn’t keen on doing initially, but because labor had already started on its own, I wasn’t opposed to it at this point). The only problem was, my OBGYN was going to be out of pocket from 2-6 that day taking a test so if I happened to be ready to deliver during that time, then she wouldn’t be there (boo). We decided to wait and see how things would progress on their own. We left with instructions to head to the hospital if contractions became 4-5 minutes apart lasting a minute to a minute and a half, OR if labor wasn’t going anywhere, to come in around 4:30 and they could strip my membranes so I could deliver that evening.

We arrived home and I laid down and slept between contractions while Zach hung with Jax. With me being such a planner it was so hard to know how to plan accordingly because we didn’t know how labor was going to progress. My contractions were still coming, but just weren’t picking up at all. We were in communication with my doula (Jeannie Casey of Nashville Childbirth. She’s so great!) as to what we should do and she said I needed to get out of my head and just let labor come to me. (So hard!).

We decided to take a walk outside, so Zach loaded Jax in the stroller, and I was unsure if it was something I was up for, but Zach encouraged me and I’m glad we walked around. The fresh air felt so good, though as each contraction came, I’d have to stop and focus through it. They were definitely stronger than earlier, though not picking up speed too much.

4:30 pm – So Zach could focus solely on me, we went ahead and called one of our nannies who was available to come over and be with Jax.

5:00 pm – Our amazing OBGYN called us from her cell to check in on us and we said we wanted to wait it out and see what happened. The biggest thing I was worried of was going to the hospital, having them strip my membranes and then all of a sudden we were on their clock. Maybe it wouldn’t get labor going like we hoped and then they would want to get contractions going artificially via Pitocin, and then contractions would get really tough, and then I’d want the epidural and then it could start the slippery slope of all these medical interventions and then I would end up with a C-section. Needless to say, I didn’t want THAT happening, so that’s what kept us from going in at that point.

6:00 pm – I decided to take a bath to try and chill out. To help keep my mind occupied, Zach entertained me by reading jokes that he found on Reader’s Digest or some website of the sort. We stopped timing them but contractions were definitely getting more intense and super uncomfortable, but not very close together.

7:00pm – I decided that if labor continued to progress, I’d rather be at the hospital than at home and going through really hard labor in the 30 minute car ride (which I did with Jax. Blah.). We made the choice to go to the hospital. As we were getting ready to head out the door, I was having to stop and focus and breathe through each contraction. They were getting pretty sucky. We texted my doula and told her we were headed to the hospital and she said she would meet us there.

The drive there wasn’t the most fun – contractions were very strong and painful. I did realize that contractions weren’t AS bad if I kept my eyes open and focused on something else. Soooooo I was reading off license plate numbers to myself, pointing out the obvious as to what I was seeing during the drive, reading street signs – anything to keep my mind off my laboring body.

7:45 pm – We arrive at the hospital (Jeannie arrived at the same time) and they took me back and checked me and low and behold I was at 7cm! I was floored! With Jaxon’s birth it took over 40 hours of really sucky, consistent labor to barely get to a 6! To be at a 7 already was awesome and a boost to my confidence. We called our birth photographer (Evin Photography) and videographer (Kalimana Films) and they began to head our way.

The hospital admitted me and got me upstairs to Labor & Delivery and initially hooked me up to monitor London’s heartbeat. It was super uncomfortable because of course, I was flat on my back.  Finally they let me get off the bed and sit on a birthing ball – WAY more comfy. Contractions where coming and Zach & Jeannie were supporting me through them, but I just got to thinking that I might want an epidural.

Before I had Jaxon, I was all about going el natural and not having any medical interventions, especially if it put risk to our child. Then after 40 hours of labor at home (with Jaxon’s birth), the epidural was my saving grace and I would not have been able to make it the whole 50 hours of labor and THEN push him out after going through all that. I walked away from that experience grateful for doctors and especially for anesthesiologists :)

Going into London’s birth we were aiming to do it naturally at the hospital, but I wasn’t opposed to the epidural either.

So here I am, at the hospital, probably at an 8 by now, knowing that it’s getting close to go time. One of my concerns for not wanting the epidural was if I got it too soon, it would really slow labor down and then it would open the door for medical interventions to happen [like I mentioned, Pitocin being one of my main concerns, which is used to speed labor up once the epidural slows it down (and new studies are possibly linking it to autism… Not for sure, but I’d rather play it safe), which can put stress on the baby and then can oftentimes lead to a C-section, which I did NOT want]. Because I was far enough along, that wasn’t an issue anymore. Then I was thinking about it and the only 2 other reasons I was holding out was because of others and ego. I didn’t want to let Zach or my doula down by not going the drug-free route, and I wanted to be able to say that I did it naturally… Because that’s the cool thing these days (and of course, safest way to go :). Zach and Jeannie encouraged me that I was so close and could totally do it, but either way, I wouldn’t be letting them down, Zach told me it wasn’t their birth, it was mine and I could do whatever I wanted.

They brought the anesthesiologist in just so I could chat with her (I was wondering if maybe she could make a concoction that would just take the edge off). This young, pretty doctor walks in and she was amazing. She was so great listening to me and what I wanted and answering my questions about getting the epidural. She said she’d do her best to take the edge off but couldn’t make any guarantees (I guess it’s not that simple in the anesthesiologist world). I made up my mind and decided to get the epidural. I decided that I wanted to be able to enjoy the birth of my daughter and be focused on her and not the pain that came along with it. Shooooot, I already did enough pain time for both births with Jaxon’s labor alone :)

So, I got the epidural and it was awesome. Whatever Amanda (the anesthesiologist) did it was great because I was not paralyzed from the waist down. I could still move my legs and even feel the contractions. They were slightly uncomfortable as it was becoming time to push, but the “dosage” was perfect because I wanted to be able to feel what was going on!

So now that the epidural was in place, my film crew had arrived ;), and it was time to wait until my body was fully dilated and ready to push this baby out! (Thanks to Evin of Evin Photography  for all of the memorable pictures we have!!)

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As we were waiting, two slight scares happened.

Scare #1: As we all were just chilling in the room, all of a sudden our amazing nurse, Lisa, got all business-like and became completely hands-on with me and the heart monitor. London’s heartbeat dropped to 50 bpm (it should be around 130-150). Lisa started moving me from side to side, moving my belly and the monitor trying to relocate the heartbeat, and they brought out an oxygen mask and strapped it to my face. It seemed like forever, but in real time, who knows how long it actually was – maybe just minutes. When Lisa moved me on my other side, the heartbeat was found and with each deep breath I took of the oxygen, we could hear the heartbeat pick up. It was a scary few moments. Thoughts were racing in my head, “Oh man, we’re going to have to have a C-section, and it’s going to be my fault because I got the epidural (one of the downsides of the epi is you’re stuck to the bed and can’t move around, which is why her heartbeat dropped- she was laying on her cord funny and due to my immobility she didn’t move off it until the nurse moved me). But like I said, her heartbeat picked back up and things were totally ok. Whew. During those tense moments I had Zach on one side and Evin, my dear friend (and our photographer) on the other side holding my hand reassuring me that everything was going to be ok and praying for me. So thankful for people like that in my life! Love, you, Ev!

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Scare #2: At some point they broke my water and meconium was in it (meaning London had a bowel movement inside). Dr. Meaders told me that there would be a slight change in plans and that I would not be able to do skin to skin after she was born but that the NICU would be brought in and London would have to go straight to them; they had to ensure that she hadn’t digested any meconium. That bummed me out, but I knew it was more important for her to be safe.

10:35 pm – Time to start pushing! After being at the hospital less than 2.5 hours I couldn’t believe that it was time to start pushing! After 25 minutes, out popped our little baby girl!

11:00 pm – London Rain was born :) A fun fact: Jaxon and London were both born 6 days late at the same time! So crazy!

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My doctor actually let me grab her and then I got to hold my precious daughter for a few sweet moments before NICU took her to make sure she was ok.

Zach headed to the side of the room where they had the infant warmer and stayed with London while the NICU did their thing. It seemed like forever, but maybe was 10 minutes??

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After the NICU made sure that she was completely ok, London was brought to me for me to hold.

It was so surreal that in my arms was my DAUGHTER! There she was, lying on me… And she was so tiny! At 6 lbs, 11 oz and 19 inches long, I couldn’t believe she was actually here.

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Giving birth to London was such a great experience. The staff at Centennial Hospital was phenomenal, as they were last time with Jax, and my doula Jeannie was great. A huge thanks to Dr. Meaders and Jeannie, my doula (pictured below :).

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Looking back, getting the epidural was the right choice and I’m so glad I got it. It really allowed us (especially me :) to be able to enjoy London being born and be fully present and focused on her and what was happening… See me smiling in the below pic? Yeah, that’s me in between pushing :)0086

This birth was so different than Jaxon’s.  Zach and I were way more engaged and aware of what was going on. It was partially due to the fact that we had been through this once so we knew what to expect, but it was mostly due to the fact that this time we weren’t going on almost 50 hours of not sleeping and were practically delirious :) Also, once labor with Jax got going it didn’t let up, and with London it eased back during the afternoon allowing me to rest – which was awesome :)

Here’s Zach getting to hold London for the first time!0229

As I’m finishing this post, London is almost 6 weeks old. I can’t believe she has been here that long already. Where in the world did that time go?0204

London Rain:
We both have always loved the name London… I’d say for at least five years and the name has always stuck. It’s cool though that the city of London has been interwoven in our lives and story. Our career as photographers and educators brought us to London a few times to speak and lead workshops, and the name and the city is such a great representation of how the Lord extremely blessed us to travel the world and do what we love.  It is our prayer that London has a spirit of adventure and never dares to dream and hope for what others may think impossible.

Her middle name does not come from the fact that the city of London is often rainy but it’s representative of what the Lord has been doing in the personal lives of Zach and myself and in our marriage this year. True life-change happens when the Holy Spirit is allowed to come in and heal past wounds and the deepest parts of us. In the Bible, water is often representative of the Holy Spirit and water is cleansing. Rain brings life to all it touches, refreshes a dry land, and washes impurities away. We chose the name Rain as a statement for the work the Holy Spirit has begun and what he will be faithful to complete as we continue to pursue him and each other.

A little update on how things are going:

Jaxon is still enjoying London and kisses her often throughout the day. It was absolutely precious when he met her for the first time, so if you missed it on Facebook, you can see the sweet moments in our birth video at the bottom of ti post. Having Jax meet his sister was definitely a highlight of the whole experience, and I am SO glad that we had Kali there to capture the sweet moments. I will forever treasure having the footage!

Jaxon still asks to hold London, but then after a few moments he’s good to go and onto the next thing. Ha ha. When she cries he’ll put the paci in her mouth… And he likes to stick his finger in the paci as she’s sucking. He says, “Feels funny!” ha. We’re still having to remind him to be gentle at times.

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Jax has gotten a little bit whiny here and there so we’re trying to be sensitive to his needs, but at the same time, not allowing behavior that isn’t acceptable.

London is doing great. She’s eating like a champ and also sleeping really well. The first night home, she was up every two hours. Ever since then she’s been sleeping at night with at least one 4 hour stretch, if not 2 four hour stretches each night. Complete heaven! She’s on a 3 hour eat/wake/sleep routine, though some days she completely skips a sleep and is up for a few hours… Then she crashes later. Ha.  There’s been a few days where she hasn’t slept very well in the afternoon or evening and those nights she has rocked 7 hours straight of sleep. Woo hoo! She’s growing and gaining weight perfectly, so unless my pediatrician says otherwise, we are letting her sleep through at night until she wakes to eat!

(Below: London, 10 days new)

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Everyone keeps asking how it has been going from one to two. Well… There’s some part of me that wants to say that it’s been really tough, just so it doesn’t make some others feel bad who have had a hard time making the transition, but honestly, it’s been surprisingly a smooth transition and pretty easy. Way better than what I expected! London sleeping so well at night has helped tremendously, and because Zach and I are both off work we both are able to be fully present with the kids (ah, so crazy that it’s now “kidS”). The first few weeks after London’s morning feeding, I would go right back to bed getting an extra hour or two of sleep (London would go back to sleep too). Zach has been getting up with Jaxon when he wakes (around 7am), then once I get up, we all chill as a family. We try and get out at least once a day, whether to the bookstore (they have a train set to play with – woo hoo!), Starbucks, lunch, Target, or to hit the chiropractor or a local coffee shop. Some days Zach takes just Jax out for a bit and then I have been able to have some one-on-one time with London, or extra nap times earlier on (which was greatly needed and appreciated once we got home from the hospital!).

We still have had our two nannies come on their respective week day. Jax thrives with that one-on-one time with them and we haven’t wanted to change things up too much for him. It’s also been a great time for Zach and I to get out of the house and have some time with each other (and a sleeping baby) as the nanny is with Jaxon… We get coffee together and read a marriage book we’re working through and will hit a store or two for fun. (We even went out, kid free, and saw a movie!).  Having Steph and Martha is great, and let’s not forget to mention how amazing it is to have the dishwasher unloaded, dirty dishes put away, our laundry folded and in our closets when each of them is here. Please and thank-you! These two are awesome and definitely make our lives easier.

When Zach, Jax, London and I are chilling at home, we’re either all hanging together or we each are mainly focused on one kid. If Jax is wanting one of us, the other passes London off to the other parent so we can make sure Jax knows he’s a priority to us still.

Not doing this alone is what has made the transition a lot easier. We don’t have family close by (though my mom got to fly in for a few days a week after London was born!), and it’s been great to have the support of family and friends (thanks to everyone for all the meals!). I’m also so thankful that Zach and I are both able to unplug from work and just focus on our family. It will be interesting to see how things play out when Zach starts back at work again “full-time” and I’m tapping in a bit here and there to work on our software that’s about to launch. I did have the kids by myself one weekend when Zach went on a men’s retreat, which I was totally nervous about! It went way easier than I thought, though I lucked out when, for the most part, one was awake, the other was sleeping. This allowed me to focus on one kid at a time, which was great. It’s a challenge when BOTH kids are awake needing me and I’m the only adult around. So, we’ll see how that goes in a few months once it’s just me and both kids (for the most part) AND I’ll be trying to work a bit too.

It is so cool that we now are a family of FOUR. Thanks so much for taking the time to read our story and how we are doing!

I leave you with the highlight film of our birth story captured by Kali of Kalimana films.

Master Mind Video Series | Jared Platt

Master Mind Video Series | Jared Platt

Jared Platt Cut Your Workflow in Half! In video 6 of our MasterMind Series we are going to hear from THE authority on editing – Jared Platt. Jared literally cut our workflow in half back in 2009 and we have been close friends with him ever since. He is...
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Jared Platt

Cut Your Workflow in Half!

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In video 6 of our MasterMind Series we are going to hear from THE authority on editing – Jared Platt.

Jared literally cut our workflow in half back in 2009 and we have been close friends with him ever since. He is outstanding at teaching you simple concepts that you can start using right now to get more time back in your life and this video is amazing!

Check out the FREE video HERE using the password “mastermindsecrets”

Be sure to grab his Lightroom Controller Settings while you are there!

Master Mind Video Series | Luke & Cat

Master Mind Video Series | Luke & Cat

Luke & Cat 3 Ways to Sell Big! In video 5 of our MasterMind Series we are going to hear from Texas photographers Luke & Cat! Luke and Cat run one of the most profitable wedding businesses in the country and know how to sell a unique experience like few others...
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Luke & Cat

3 Ways to Sell Big!

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In video 5 of our MasterMind Series we are going to hear from Texas photographers Luke & Cat!

Luke and Cat run one of the most profitable wedding businesses in the country and know how to sell a unique experience like few others do.

Today they are going to share with you their keys for selling, and selling big and this is one video you do NOT want to miss!

Check out the FREE video HERE using the password “mastermindsecrets”

Be sure to grab their Custom Email Template while you are there!

Master Mind Video Series | Matt & Carissa Kennedy

Master Mind Video Series | Matt & Carissa Kennedy

Matt & Carissa Kennedy The Balanced Life In video 4 of our MasterMind Series we are going to hear from Canadian shooters Matt & Carissa Kennedy. They teach photographers through their Acadamy of Wedding Photography and are uniquely skilled in many areas. Today...
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Matt & Carissa Kennedy

The Balanced Life

View More: http://mattkennedy.pass.us/school

In video 4 of our MasterMind Series we are going to hear from Canadian shooters Matt & Carissa Kennedy.

They teach photographers through their Acadamy of Wedding Photography and are uniquely skilled in many areas.

Today they are going to share with you their keys for keeping a healthy work and life balance with keeping your kids in mind!

Check out the FREE video HERE using the password “mastermindsecrets”

Be sure to grab their Get More Time Guide while you are there!

Master Mind Video Series | Amy & Jordan Demos

Master Mind Video Series | Amy & Jordan Demos

Amy & Jordan Demos 3 Steps to Going Full-Time|video In video 3 of our MasterMind Series we are going to hear from Amy & Jordan Demos, from Phoenix, AZ. They were voted one of the Top Ten to Watch by Rangefinder Magazine, have been featured in People, and are...
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Amy & Jordan Demos

3 Steps to Going Full-Time|video

View More: http://amyandjordan.pass.us/shootandshare

In video 3 of our MasterMind Series we are going to hear from Amy & Jordan Demos, from Phoenix, AZ.

They were voted one of the Top Ten to Watch by Rangefinder Magazine, have been featured in People, and are teaching photographers how to run highly successful brands with their incredible workshops!

Today they are going to share with you their 3 steps you need to follow to go from your day job to your dream job!

Check out the FREE video HERE using the password “mastermindsecrets”

Be sure to grab their dream job PDF while you are there!

Master Mind Video Series | Cole Joseph

Master Mind Video Series | Cole Joseph

Cole Joseph 3 Keys to Client Referrals In video 2 of our MasterMind Series we are going to hear form Cole Joseph who runs a highly successful wedding brand in CA, and teachers over 90,000 photographers on Cole’s Classroom each week! He is going to share with you...
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Cole Joseph

3 Keys to Client Referrals

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In video 2 of our MasterMind Series we are going to hear form Cole Joseph who runs a highly successful wedding brand in CA, and teachers over 90,000 photographers on Cole’s Classroom each week!

He is going to share with you his 3 keys to getting clients to refer you and the tools he has used to make it happen.

Check out the FREE video HERE. (Password is mastermindsecrets)

Pick up Cole’s Lightroom pres-sets while you are there!

Mastermind Video Series | Katelyn James

Mastermind Video Series | Katelyn James

We are honored to have over 34,000 photographers (that inlcudes you) that read our newsletters and blogs each week. Because you are a faithful reader of ours, we wanted to do something special for you. 9 new 100% free business teaching videos! Each Tuesday over the...
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We are honored to have over 34,000 photographers (that inlcudes you) that read our newsletters and blogs each week. Because you are a faithful reader of ours, we wanted to do something special for you.

9 new 100% free business teaching videos!

Each Tuesday over the next 9 weeks, we are going to be bringing you 1 video from our brand new MasterMind Video Series featuring some of the top photographers and business minds in our industry!

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This first video features the incredible Katelyn James who has taken the wedding photography industry by storm the last few years. She has build an almost cult-following of brides that refer her like crazy, and in this free video she is sharing exactly HOW she did that!

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Katelyn James

Creating Community

Watch the video here. (Password is mastermindsecrets)

FREE Webinar! 3 Simple Keys to Reception Lighting Made Easy

FREE Webinar! 3 Simple Keys to Reception Lighting Made Easy

  Here’s the bottom line: we’re doing a free webinar this Monday, Sep. 7, but spaces are limited! So make sure you sign up… Register for 3 Keys to Reception Lighting Made Easy Webinar For the past several years, we’ve heard heard from...
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webinar

 

Here’s the bottom line: we’re doing a free webinar this Monday, Sep. 7, but spaces are limited! So make sure you sign up

Register for 3 Keys to Reception Lighting Made Easy Webinar

signup

For the past several years, we’ve heard heard from literally thousands of photographers who have all shared the same struggle – how to get great lighting in not-so-great scenarios.

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(Top Image: Horrible lighting available. Bottom Image: Bringing in our own lights to capture a dynamic shot)

Nothing will kill your photography career faster than poorly lit images. No matter the setting, if you don’t have great lighting, you aren’t going to get great images. And the truth is you have more control over this than you realize.

But most people don’t know where to start.

That’s why we’re excited to share with you a live workshop we’re teaching this Monday at no charge to you. We’ll teach you three simple keys we’ve been using for years to get great reception lighting every time using off-camera flash.

By the end of this webinar, you’ll learn:

* How to handle the worst lighting situations and still get incredible reception images!

* The best way to flatter your clients with flash

* How to easily use off-camera flash for incredible results

And more!

Almost every time we do a webinar, they tend to max out on capacity. So don’t wait!

Register for the webinar here.

See you soon!

3 Reception Lighting Tips Every Photographer Can’t go Without

3 Reception Lighting Tips Every Photographer Can’t go Without

“The most difficult part of shooting a reception is walking into the unknown.”  -Jody Gray No one likes being caught off-guard, and shooting wedding receptions can have many unknowns. We wanted to address a few of the problems wedding photographers can...
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“The most difficult part of shooting a reception is walking into the unknown.” 
-Jody Gray
No one likes being caught off-guard, and shooting wedding receptions can have many unknowns. We wanted to address a few of the problems wedding photographers can encounter.
Problem 1: 
When you walk into any reception, you need to quickly assess the situation, make a decision on HOW you are going to light it, and then set up your gear (oh yeah, and take amazing images!). It can be super fast-paced at that moment, and can cause some anxiety each time you shoot a wedding.
How to Solve this stress-inducing problem: 1. Send out a questionnaire before the wedding (ours has 56 questions on it!) and have part of that questionnaire ask what the bride and groom will be doing when they FIRST walk into the reception. Will they be introduced and go straight into first dances, or will dinner start? Once you know that, then you know what you need to be prepped for.

2. We also always ask the bride and groom to give us 10 minutes from the time we all arrive at the reception to when they come into the hall. This gives us the time to assess the room, set up our gear, and take a few test shots. That way we never miss a key shot that is happening with our clients!

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Problem 2: 
The other huge problem that you run into at wedding receptions is getting great quality light on your subject with off-camera flash.Sometimes we can simply bounce flash and that is awesome when we can do it. But other times the room just does not allow that, so we need to use off-camera flash AND make it look good.

How do we do that? 

1. Modify the light.

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We use the Rapid Box (26 inch version) from Westcott to do this. This modifer is SUPER simple to set up (pops open like an umbrella) and comes with the light stand mount that holds any speedlite on the back. It makes the light larger and softer, and makes your photos look stellar!2. Get that light onto your client at the right angle.

We try and 45 degree light or “short-light” our clients whenever possible. This is simply shooting the light in from the side, and then photographing the image from the shadow side to create that highlight and shadow on the face. When you couple a great light modifer, with a great lighting pattern, and then blend the ambient and flash power just right (which is easy to do) you get stunning images!

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Problem 3: 
The third problem we always ran into at receptions was when we were doing off-camera flash shots, we sometimes needed to shoot a quick shot somewhere else that was not set for our off-camera rig. We would then have to take our transmitter off of our camera, run and grab our speedlite and throw it back on the camera, and then try and get the shot.A Better Solution

We realized this was not a good way to shoot in a high-paced environment, so instead we ALWAYS keep a speedlite on our camera even when doing off-camera flash.

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(image by Rachel Ruffer)
We take the CyberSync Transmitter (which is SUPER tiny and inexpensive) and add velcro to our speedlite and to the transmitter, and then fasten it to the left side (for Canon) of the flash. We then take the 2.5mm to PC port cable (which comes with the transmitter) and plug that into the left side of the PC port on the camera.We can then turn off the flash on our camera and it will fire the off-camera lights hooked up this way. If we need the on-camera flash for any reason, it is right there ready to rock in the blink of an eye!


How To Learn More

Just a quick reminder: in just a few hours (at 11:59 p.m. Pacific), the early bird extended pricing for our brand-new Reception Lighting video workshop is expiring (increasing by $100).

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If you want to watch us shoot what we just talked about in this blog, save money, AND get a TON of exclusive bonuses, don’t miss it!Get it now.

And like everything we do, this comes with a money-back guarantee. If you buy the DVD (or one of our special launch packages), follow what we teach, and within 30 days don’t get better results than you’ve been getting, we’ll give you your money back!

Grab it right here.

3 Reception Lighting Tips Every Photographer Can’t Live Without

3 Reception Lighting Tips Every Photographer Can’t Live Without

“The most difficult part of shooting a reception is walking into the unknown.” -Jody Gray Problem 1:  When you walk into any reception, you need to quickly asses the situation, make a decision on HOW you are going to light it, and then set up your gear (oh...
read more
“The most difficult part of shooting a reception is walking into the unknown.”
-Jody Gray

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Problem 1: 

When you walk into any reception, you need to quickly asses the situation, make a decision on HOW you are going to light it, and then set up your gear (oh yeah, and take amazing images!). It can be super fast-paced at that moment, and can cause some anxiety each time you shoot a wedding.

How to Solve this stress inducing problem: 

1. Send out a questionnaire before the wedding (ours has 56 questions on it!) and have part of that questionnaire ask what the bride and groom will be doing when they walk into the reception. Will they be introduced and go straight into first dances, or will dinner start? Once you know that, then you know what you need to be prepped for walking in.

2. We always then ask the bride and groom to give us 10 minutes from the time we all arrive at the reception, to when they come into the hall. This gives us the time to asses the room, set up our gear, and take a few test shots. That way we never miss a key shot that is happening with our clients!

 

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Problem 2:

 

The second huge problem that you run into at wedding receptions is getting great quality light on your subject with off-camera flash.

Sometimes we can simply bounce flash and that is awesome when we can do it. But other times the room just does not allow that, so we need to use off-camera flash AND make it look good.

How do we do that? 

1. Modify the the light.

rapid box 26

 

We use the Rapid Box (26 inch version) from Westcott to do this. This modifer is SUPER simple to set up (pops open like an umbrella) and comes with the light stand mount that holds any speedlite on the back. It makes the light larger and therfore softer, and makes your photos look stellar!

2. Get that light onto your client at the right angle.

We try and 45 degree light or “short-light” our clients whenever possible. This is simply shooting the light in from the side, and then photographing the image from the shadow side to create that highlight and shadow on the face. When you couple a great light modifer, with a great lighting pattern, and then blend the ambient and flash power just right (which is easy to do) you get stunning images!

 

Problem 3:

The third problem we always ran into at receptions was when we were doing off-camera flash shots, we sometimes needed to shoot a quick shot somewhere else that was not set for our off-camera rig. We would then have to take our transmitter off of our camera, run and grab our speedlite and throw it back on the camera, and then try and get the shot.

A Better Solution

We realized this was not a good way to shoot in a high-paced environment, so instead we ALWAYS keep a speedlite on our camera even when doing off-camera flash.

 

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(image by RachelRuffer.com) 

We take the CyberSync Transmitter (which is SUPER tiny and inexpensive) and add velcro to our speddlite and to the transmitter, and then fasten it to the left side (for Canon) of the flash. We then take the 2.5mm to PC port cable (which comes with the transmitter) and plug that into the left side of the PC port on the camera.

We can then turn off the flash on our camera and it will fire the off-camera lights hooked up this way. If we need the on-camera flash for any reason, it is right there ready to rock in the blink of an eye!

How To Learn More

Just a quick reminder: in just a few hours (at 11:59 p.m. Pacific), the early bird extended pricing for our brand-new Reception Lighting video workshop is going up by $100.

 

 

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So if you want to watch us shoot what we just talked about in this email, and save money AND get a TON of exclusive bonuses, don’t miss it!

Get it now.

And like everything we do, this comes with a money-back guarantee. If you buy the DVD (or one of our special launch packages), follow what we teach, and within 30 days don’t get better results than you’ve been getting, we’ll give you your money back!

Grab it right here.

 

Blessings,

 

-Zach & Jody

 

PS. In just a few hours, the price will go up, so if you know you want it, grab it now!

Click here to get started!

How to Master Reception Lighting Once & For All!

How to Master Reception Lighting Once & For All!

Can you answer “YES!” to any of the below questions? Do you ever feel anxious heading into a wedding reception about the lighting situation? Have you ever looked at your flash in your hand and wondered if it’s going to be able to do the job you want...
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Can you answer “YES!” to any of the below questions?

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  • Do you ever feel anxious heading into a wedding reception about the lighting situation?
  • Have you ever looked at your flash in your hand and wondered if it’s going to be able to do the job you want it to do?
  • Have you ever looked at your reception shots knowing they could be better but not quite sure how to get them there?

We know many of you are answered YES to these questions, because we have been hearing your pain for years. We have sat down one-on-one with many photographers and heard them voice the above worries.  Thousands of wedding photographers have these exact same concerns. You are not alone.

We’ve heard you.

This is exactly why we have this brand new project that we are beyond excited about. We have spent 5 months creating this.

This is the solution.

This is the answer.

This will solve your reception lighting problems.

It’s Finally Here!

IN-CAMERA Lighting: Low-Light Receptions Made Easy 

You’ve asked….

You’ve waited…

And now, it’s here!!!!

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The IN-CAMERA: Low-Light Receptions Made Easy video workshop will: 
  • Equip you to use your speedlite for incredible results
  • Show you easy to use off-camera flash techniques for killer results when you can’t bounce flash
  • Boost your confidence in any low-lit situation
  • Teach you our time-tested and simple to understand Reception Lighting System
  • Show you how to nail exit shots even in pitch black environments
  • Give you complete confidence shooting receptions and low-lit events!

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The IN-CAMERA: Low-Light Receptions Made Easy video workshop includes: 
  • 2+ hours of training as you join Zach & Jody at a mock reception to see exactly how they produce their signature beautifully-lit images.
  • 17 different shooting scenarios while you follow along with Zach & Jody and watch how it’s actually done in a mock reception so you never wonder what to do, or HOW to do it.
  • 6 bonus shooting demonstrations on how to best capture the cake cutting, bouquet toss, grabbing spur-of-the-moment shots, and capture great, candid dancing shots of wedding guests.
  • Stop guessing and wasting money on unnecessary gear – learn exactly what you need to have (and it is less than you think)!
  • No more confusing equipment and tricky set-ups. We teach you how to simplify and get the shots you know you can take and do it with ease.
  • Become equipped to shoot in any low-lit situation as you learn Zach & Jody’s step-by-step process. No more crossing your fingers hoping for the best.
  • Know exactly what kind of lighting you need to use and how to use it for different lighting situations – from on-camera flash that wows, to off-camera flash techniques that are super simple.
  • Much, much more!

 

There are just 36 hours left to…

Grab the video workshop and get the $100’s of dollars worth of AMAZING bonuses!

$150 worth of Bonuses included in “The Hobbyist” package are:

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  • Comprehensive Gear List: $49 Value – Every peice of gear you will need to shoot incredible photos is all right here.
  • Companion Guide: $99 Value - The mobile shortcut to take with you on a shoot.

GetitTeal


$750 worth of Bonuses included in “The Professional” package are:

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  • Comprehensive Gear List: $49 Value - Every peice of gear you will need to shoot incredible photos is all right here.
  • Companion Guide: $99 Value - The mobile shortcut to take with you on a shoot.
  • IN-CAMERA: The Lightning-Fast Post Production System video download – $249 value
  • Post-production Workflow Folder System – $20 value
  • Post-production Presets and Video for presents - $50 value
  • Post-production Workflow Checklist – $20 value
  • Post-production Workflow Folder System - $20 value
  • Post-production Presets and Video for presets - $50 value
  • Post-production Workflow Checklist – $20 value
  • Post-production Workflow Poster – $15 value
  • Post-production Workflow Workbook – $50 value
  • Exclusive access to Zach & Jody’s private IN-CAMERA Facebook Group - $100 value
  • 1 hour Q&A Webinar with Zach & Jody - ($100)

GetitTeal


$1,750 worth of Bonuses included in “The Master” package are:

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  • Comprehensive Gear List: $49 Value - Every peice of gear you will need to shoot incredible photos is all right here.
  • Companion Guide: $99 Value - The mobile shortcut to take with you on a shoot.
  • IN-CAMERA: The Lightning-Fast Post Production System video download – $249 value
  • Post-production Workflow Folder System – $20 value
  • Post-production Presets and Video for presents - $50 value
  • Post-production Workflow Checklist – $20 value
  • Post-production Workflow Folder System - $20 value
  • Post-production Presets and Video for presets - $50 value
  • Post-production Workflow Checklist – $20 value
  • Post-production Workflow Poster – $15 value
  • Post-production Workflow Workbook – $50 value
  • Exclusive access to Zach & Jody’s private IN-CAMERA Facebook Group - $100 value
  • 1 hour Q&A Webinar with Zach & Jody - ($100)
  • Off-Camera Portrait Lighting System DVD - $249 value
  • Off-Camera Light Companion Guide - $60 value
  • Off-Camera Light Image Gallery - $50
  • 4+ hour Business Growth online class with Zach & Jody and Friends - $650 value

GetitTeal


 

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30 Day Satisfaction Guarantee
As with all of our trusted products that we produce, we firmly believe that this is THE solution to your reception & event photography problems. So much so that we will give you a refund no questions asked if your images don’t improve within 30 days. 
Testimonials

3 Options with Something for Everyone!

"The Hobbyist" bundle includes the Reception Lighting Video Workshop which will solve your low-light flash problems forever, our Comprehensive Gear list, and our Quick Start Companion Guide!

“The Hobbyist” bundle includes the Reception Lighting Video Workshop which will solve your low-light flash problems forever, our Comprehensive Gear list, and our Quick Start Companion Guide!

Early Bird Only $249!

GetitTeal

Or 3 easy payments of only $83

GetIt


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“The Professional” bundle not only has the reception DVD and the bonus included in “The Hobbyist,” but also has our Lighting Fast Editing Video Workshop, an exclusive 1 hour Q & A webinar with us, and access our invite-only Facebook group.

This one is for MOST photographers as it is the best value for the money.

Early Bird Only $397!

GetitTeal

Or 3 easy payments of only $132.25

GetIt


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“The Master” bundle not only has the reception DVD, but also has two other bonus IN-CAMERA video workshops, and it also has a brand new online Business Growth Course from 4 of the top industry leaders!

This one is for the serious photographer who wants to shoot great images, and make tons of money!

Early Bird Only $887

GetitTeal

Or 3 easy payments of only $295.50

GetIt


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Frequently Asked Questions

Is this workshop for me?
If you shoot weddings, events or any type of indoor candid imagery then this is for you!

What skill level is this for?
Beginner to intermediate photographers or for anyone who is looking to simplify the way they shoot receptions. It doesn’t matter if you have been shooting for 1 month, or 15 years because our system is simple, to the point and will make your images look incredible!

Is this only in DVD format?
Absolutely not! For your convenience, you get immediate download access to the video files and all the bonuses. For those who would like to add the physical DVD, that option is available as well on our storefront.

I don’t shoot weddings, is this for me?
If you shoot candid photos indoors for any of your work, then this is for you!

What if I don’t learn anything and my photos don’t look better after watching this?
We guarantee they will. If they don’t, we will refund you within 30 days. We believe this is the answer for shooting great images at receptions so much that we offer full-refunds if it doesn’t do the job for you!

I am a hands-on type learner. Will this be a good purchase for me?
Yes! We have taught thousands of photographers in-person and know what it takes to translate that content into a powerful video workshop that helps you learn the content clearly, concisely, and do it for much cheaper than one of our expensive in-person workshops.

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Still have questions?

We don’t normally have time to answer every email, but for the next 24 hours, we will respond to ANY email you send us with any questions you may have about this new video workshop! Just email [email protected] and we will get back to you as soon as possible.

5 Days of Giveaways Winners Announced!

5 Days of Giveaways Winners Announced!

Our 5 Days of Giveaways was a big success! Congratulations to all of our winners!   Monday – Courtney Liske Tuesday – Michelle Lacson Wednesday – Tim Girton Thursday – Heather Kittle Friday – Sarah...
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Our 5 Days of Giveaways was a big success! Congratulations to all of our winners!

 

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Monday – Courtney Liske

Tuesday – Michelle Lacson

Wednesday – Tim Girton

Thursday – Heather Kittle

Friday – Sarah Houston

5 Big Giveaways Start Now! Enter now!

5 Big Giveaways Start Now! Enter now!

We are super excited to be giving away 5 (you read that right!) Low-Light Flash Kits valued at $550! If you shoot in low-light situations then this giveaway is one you don’t want to miss out on! All you have to do to enter is CLICK HERE! Once you do, you will...
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We are super excited to be giving away 5 (you read that right!) Low-Light Flash Kits valued at $550! If you shoot in low-light situations then this giveaway is one you don’t want to miss out on!

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All you have to do to enter is CLICK HERE!

Once you do, you will have a chance to get 3 more entries by sharing about the giveaway to your friends which will increase your chances big time!

Good luck!


PS. For those of you who want to be able to confidently rock your low-lit shoots, specifically RECEPTIONS, then we have some exciting news headed your way soon, so stay tuned!

 

4 Key Areas to Building Wealth | Part II

4 Key Areas to Building Wealth | Part II

Do what you love and the money will follow… “The average middle class American believes this statement to be true, but when I surveyed the most successful people in America, they overwhelmingly disagreed with that notion.”  -Lewis Schiff, Business...
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Do what you love and the money will follow…

“The average middle class American believes this statement to be true, but when I surveyed the most successful people in America, they overwhelmingly disagreed with that notion.” 

-Lewis Schiff, Business Brilliant

It is not enough to THINK that what you do (take awesome photos) is valuable and then spend all of your time trying to sell that work. If you are not making money then you MUST change direction. You have to follow the money trail in order to win in business.

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How do we practically follow the money? Here are 3 keys that we have used to make our work valuable in a business that is constantly devaluing art.

1. Become a powerful story-teller. 
If you can engage people with stories that ring true to their heart, then you can create value that is worth paying for. When people are engaged with your brand emotionally, they will pay more for it.

2. Add value that enhances others lives. 
No one cares about you and your business (sorry!). They care about themselves. So make your brand about other people and what is in it for them on a deep emotional level. Speak to their hearts and to their needs and not to yours. Your wants might be for people to value the hard work you put in to be a great photographer, or the sacrifice you made to edit for long hours on their images, or your investment into your gear. Well, the client doesn’t care. They care about how the experience of working with you makes them feel. Focus on that.

3. Don’t be afraid to sell. 
We have met countless photographers that are simply afraid to hold a sales session and sell their work. Always give every single client an opportunity to buy, and you will be shocked at how many will. When you do offer an opportunity to buy, realize that what you say and how you say it and WHEN you say it is crucial to the sale. If you say that people can come see the photos, but are not clear that it is a chance to buy, then don’t be surprised when they show up, look and leave.


We created an entire system around what we said, how we said it and when we said it to clients and that system doubled our income. In the next installment of this series of building wealth, we will share some of the keys to setting expectations for your clients so they show up and buy from you!


PS. Are you interested in the system that we have created that helped us double our profits with our clients? Sign up HERE so you don’t miss out!
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It had been awhile since we had done this…

It had been awhile since we had done this…

We did it… As a photographer, one of the most valuable experiences you can have that will benefit you AND your clients is to get IN FRONT of the camera every now and then. Yes, in front. Not behind. A couple weeks ago we had the huge honor of having our...
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We did it…

As a photographer, one of the most valuable experiences you can have that will benefit you AND your clients is to get IN FRONT of the camera every now and then.

Yes, in front.

Not behind.

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A couple weeks ago we had the huge honor of having our maternity/family photos taken by none other than Katelyn James & Amy Demos.

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(Above Image by Amy Demos)

(Above Image by Katelyn James)

We loooooooooooove the shots they took of our family and we can’t thank them enough!

It’s always a great experience being shot by another photographer (or in our case, TWO photographers) and we can’t encourage you enough to make an effort to get in front of the camera on a semi regular basis.

Not only do we want to share with you images from the session (I mean, come on, how can we not? We LOVE these photos!), but we want to share our top 3 reasons why you can benefit from getting a professional photoshoot.

 >> Visit Katelyn’s blog featuring our family session!
>> Visit Amy’s blog featuring our family session!

Why You can Benefit from Having Your Own Professional Photoshoot

#1. It helps you relate to your clients better

Doing photoshoots can become second nature and we can often forget how our clients feel! They are thinking about it the week leading up, trying to plan what they are going to wear, and may even be pretty nervous the day of and at the shoot. When you schedule your own photoshoot, you are reminded of all of this and it helps you empathize with your clients so you can make sure to put them at ease throughout the process.

#2. It’s an opportunity to learn

Getting exposed to how other photographers work can be extremely beneficial and help us become better shooters as well. Being shot by Katelyn and Amy was a killer reminder on how important it is to clearly communicate what you want your client to do (in regards to posing). They were great at not invading our space (touching us) but giving very clear instruction on where our faces should point and where body limbs should go. You can tell they have worked on this and it’s such a great skill to have as a photographer. This invokes a confidence in the person being shot!

#3. It’s an opportunity to get better

Another great reminder we walked away with, is the importance of always making sure you are affirming your client as you are shooting them! During our photoshoot it was a bit muggy and we felt sticky and there were bugs, and we were walking on uneven terrain, and then of course, you’re worried about your hair, and how everyone else is looking, etc. etc. etc.  As your client is thinking about things like this, it can bring down their confidence, unsettle them and then that comes out in the images. The best thing Katelyn and Amy did was affirm us! When they were shooting they were checking the backs of their cameras letting us know how excited they were about how the shots were turning out, they were complimenting how we looked, and affirming our laughs and smiles. This made us feel AWESOME! When you do this as the photographer, the confidence in your client builds and reflects in the images.

Action Items:

1. Get together with a small group of photographers and practice posing each other using only words and yourself to demonstrate. No touching them!
2. Set up a photoshoot with another professional photographer. First, you’ll actually get some pro pictures of yourself and second, it will be a great reminder how your clients feel and how you can adjust your own shooting habits to make them feel more at ease!

We hope you have enjoyed this post and our family images from these two talented women. Have a great rest of your week!


 

PS. Want to learn more from us so you can grow your business?  Make sure you’re signed up to hear more about Shootflow, because it is going to do just that! Enter your email at this link!

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