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How Elmo can Change your Business

How Elmo can Change your Business

I didn’t care if my son ever knew who Elmo was… …until now. Let’s rewind… Many years ago when I (Jody) was young, I remember babysitting and being SO sick of watching Barney and Sesame Street over and over again, I knew I didn’t want that insanity going on in my own...
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I didn’t care if my son ever knew who Elmo was…

…until now.

Let’s rewind…

Many years ago when I (Jody) was young, I remember babysitting and being SO sick of watching Barney and Sesame Street over and over again, I knew I didn’t want that insanity going on in my own home (ha ha) and now we have an 18 month old son and I am proud to say he has no idea who Barney, Big Bird, Mickey Mouse, Dora and all the other characters are.

HOWEVER, as we were walking through the store the other day, we decided to walk through the kids department (bad idea if you aren’t looking to spend money : ) and I saw this box:

elmo

All of a sudden I had this overwhelming desire to buy this Elmo doll for our son.

What changed in me?

Did the box demonstrate how soft Elmo was or how he has this amazing (or annoying, depending on how you look at it ;) laugh? Or was it even the price point that caught my attention?

Nope!

What got me was the shot of this young boy with such joy as Elmo was hugging him and I wanted Jaxon to experience that joy.

Your potential clients feel the same way.

Jack Trout in, The 22 Immutable Laws of Marketing says,

“People make purchasing decisions based on their emotional connection to a product.”

Ask yourself these questions…

What images are you showing on your site that connects to your client’s emotionally?

Are you showing only cool, images like this?

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Or are you also including image that are deep, and heartfelt, and that your client can connect to emotionally?

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What bio image are you showing of yourself? Are you showing a rockin’ photo where you love how cool you look, or ones that show your personality where a client can actually CONNECT with?

Here’s a great example of a photography duo based out of Louisiana who have updated the home page of their site with a super approachable and emotional grabbing image of themselves.

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Homework assignment

Strategically think about the images you’re posting and how you can tweak them to connect emotionally to your potential client!

I never thought I would want anything to do with Elmo, but who knew that he would actually help make all of our businesses better.

Thanks Elmo :)


 

PS. We are announcing something really exciting next week with Shootflow and we just wanted to check in and make sure that you are on the Shootflow list so you don’t miss out!

This software is sooooooo close to launch and a select few of you will get to be a part of something really cool with it!  Enter your name and email HERE so you don’ t miss out on the announcement!

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We just lost an entire wedding’s images!

We just lost an entire wedding’s images!

…I am sooo glad that we have never had to say this! :) Now that we have your attention though, read on so that YOU never say this to a client.     “I treat my back-up process like a new baby. Never drop it just because I’m tired!“ -...
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…I am sooo glad that we have never had to say this! :)

Now that we have your attention though, read on so that YOU never say this to a client.

 

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I treat my back-up process like a new baby. Never drop it just because I’m tired!
- Zach Gray
Let’s talk back-up systems and why the system you choose to use will either make you and your clients happy while keeping your precious images safe, or why it will potentially cause a MASSIVE problem in your business that you might not recover from.
Even if you don’t shoot weddings, it does not mean that you can re-shoot something if you lose images. We had a friend who shot a senior session, and 2 weeks later the senior passed away.
That may not ever happen to you, but it is just good practice to do everything within our power as a photographer to protect and back up images each and every time we shoot.
Here is our system: 

Step #1 – Download the Safest Way Possible

 

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I first download all the images using the SD cards ONLY from my Canon 5d3. I use the SD cards because they only have a contact plate instead of 16 pins (like in your CF card) and there is less chance of breaking something when it is removed from the camera.

I only download them in the office on a quality, Lexar USB 3 card reader that never leaves my office. It never leaves the office because the reader or the cables it uses can be damaged during travel, which gives you a higher chance of card failure. Most failures happen not from your cards, but from something your card interacts with (camera, bad card reader, the environment, water, heat or impact).

If you download more than 2 cards per-shoot, then you can check out the Lexar Hub that allows you to add any type of reader to that hub (up to 4). You can add anSD reader, or a CF card reader. You will need 1 of these for each card (and type) you download and this allows you to download them all at once instead of one at a time (which wastes time).

(Side note: I shoot all images on Sandisk 64 gig Extreme Pro SD and CF cards MIRRORED on the 5d3. Every time I shoot an image it’s recorded to BOTH cards at the same time. I NEVER open the CF card door during a shoot since that gives the highest potential for an error. I only open the CF card door once I am home, in my office in a safe environment. If I have any camera issues during the shoot, which has happened once before, I grab my back-up camera and leave the main camera alone until I can look at it in a safe place).

 


 

Step #2 – Back-Up 1

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I first copy my images directly to my main editing drive (and not to my computer) as I don’t want thousands of photos bogging down my laptop. I do NOT use any other program (like Lightroom) to move my photos for me as that just adds one more point in the system which could cause an error. I simply copy the images directly from the SD card, and paste them into my main editing drive.

My main editing drive ($349) is the G-Tech 4TB zero raid USB 3 drive. This drive writes all data to two hard drives that spin simultaneously in order to deliver data to your computer (using USB 3 connections) at around 250 Mbps. This is fast enough that you don’t notice any slow down versus having the data directly on your computer.

(It is NOT a mirror style back up even though it has two drives, so if you lose data on this, it is gone).

You also do NOT need the Thunderbolt version of this which costs an extra $150. The reason is that USB 3 can move data at 600 mbps and this drive can only spit out data from the spinning hard drives (that work in unison) at 250 mbps. You can only move data as fast as the slowest part of your system, and Thunderbolt only makes sense when sending multiple signals through one line.


Step #3 – Back-Up 2 & 3

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Next I make two more copies (directly copied from my SD cards and NOT from the main editing drive copy) to my Black-X system.

This is essentially a port that accepts internal hard drives that you can buy for a reasonable price since they do not have cases, fans, and all the other stuff that external hard drives use. The Black-X is cheap and works really well for making extra back-ups without breaking the bank.

I use two 3TB Western Digital drives that then plug into the black-X and make my 2nd and 3rd back up copies on these.

Once the back-ups are complete, I take one of these Western Digital drives out of the Black-X, pack it up in the case it came in, and send it to a friends house for safe keeping (just in case the house burns down, gets broken into, or has something like water damage from a leak).

All of these back-ups happen simultaneously and it takes just a few minutes to copy my RAW files from the SD cards and start backing up to all 3 drives that I use.

(You will notice at the end of this post that I have TWO Black-X Drives. I bought mine before they had one Black-X drive that accepted TWO hard drives. You only need the one drive linked above and two internal drives to go into it).


Step #4 – Online Back-Up

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Once I have all 3 back-ups complete, I edit the entire shoot (when we shot weddings, I did this the Tuesday after the wedding which was our first day back in the office), and then export the high-res JPG files to PASS.

PASS backs up the images on Amazon S3 servers for 10 years.

I now have 6 total back-ups of the images.

  • 1 copy on my CF card/s (I never delete cards until JPG files are on PASS),
  • 1 copy on my SD card/s
  • 1 copy on my editing drive
  • 1 copy on my Black-X drive 1
  • 1 copy on my Black-X drive 2
  • 1 copy of the JPG files on PASS

6 Total Copies

At this point (once all the files are edited and on PASS), I am free to move my Lightroom catalog off of my main editing drive and place it on my Black-X drive 1, and then delete the images from my main editing drive and from my CF and SD cards.

When all the dust settles, I will still have 2 copies in my office of the RAW files on my Black-X drives and 1 copy on PASS of the JPG files.


Connections

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All of my drives (as well as my printer, Shuttle Controller, internet hard-line and editing screen) are all connected to my laptop with just one cable using the amazing Elgato Thunderbolt Dock.

What I LOVE about this dock is that I can use my laptop (my only computer these days since it is so fast and powerful it is insane) and only have one cable connecting all my editing tools, then unplug that one cable, and go mobile easy and fast.

All my other devices like my external keyboard, mouse and Apple TrackPad are all connected with bluetooth.


My Desk

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As you can see, there are almost no cables plugged into my computer and everything is neat and tidy. I keep all my SD and CF cards in a card case to keep them organized and if a card is facing out (where you can see the red color from Sandisk) that means do NOT use it. Red=Dead.

You may also notice my Veri-Desk that holds my computer and my monitors. I will do a post on this coming soon, but this addition to my desk allows me to go from sitting to standing in seconds so that I don’t die early from sitting all day working. :)


Homework – Create YOUR System

The most important thing you can do after reading this post is create a system. A system means it is written down somewhere (either on paper or digitally) and each and every step of how you download and back up your files is checked off for each client as you go.

Having a system written down somewhere will help you to not make a mistake and get out on a shoot and wonder if you backed up your files you are about to shoot over. The last thing you want is to lose files due to a simple lack of a good system.

Happy back-up-ing!

CONNECT 2016 Dates Announced!

CONNECT 2016 Dates Announced!

It is hard to believe that CONNECT 2015 has come and gone, and what an amazing week it was! We booked out at 45 couples and it was such a great time of fellowship, learning, and RELAXING! For those of you already asking, the next year’s dates have officially...
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It is hard to believe that CONNECT 2015 has come and gone, and what an amazing week it was!

We booked out at 45 couples and it was such a great time of fellowship, learning, and RELAXING!

View More: http://katelynjames.pass.us/connect2015

For those of you already asking, the next year’s dates have officially been set!

Mark your calendars:

May 2nd-May 5th, 2016!!

We will be launching CONNECT 2016 in a couple weeks so start setting aside the down payment ($249) to reserve your spot!

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PS. CLICK here to share the CONNECT 2016 Dates!

 

PPS. Some attendees have already blogged on their experience! Feel free to check out their posts!

Drew & Veronica | We Thought We Were Going Just for Fun

Ryan & Alyssa | Where We  Belong | CONNECT Retreat 2015

Trevor & Kari | CONNECT a Marriage Retreat

Chad & Amber | Freedom in Love

Gender scan for baby #2 is today!!!

Gender scan for baby #2 is today!!!

It’s time to find out the gender!  Yes, we have waited the “old fashioned” way to find out at the anomaly scan instead of the newer bloodwork tests that can tell you two months sooner. But here’s the kicker: even though the scan is today we...
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It’s time to find out the gender!  Yes, we have waited the “old fashioned” way to find out at the anomaly scan instead of the newer bloodwork tests that can tell you two months sooner.

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But here’s the kicker: even though the scan is today we aren’t finding out the gender until TOMORROW (Friday)!

When I (Jody) originally made the appointment we were both in town, but then Zach got asked to do a gig in Texas, which is causing him to miss the appointment! If we rescheduled we would have to wait another MONTH, and that wasn’t going to happen. ha.

So, I’m bringing a girlfriend for moral support, and I’m not going to look when they are finding out the gender! (This will be my biggest test of restraint yet. ha ha).

When Zach gets home later Friday evening, we’ll find out together… and we may just be sharing it live with you all on Pericsope! Stay tuned to our Instagram accounts (@ZachGray, @JodyGray & @ItstheGrayFamily) and facebook (Zach & Jody Photography) for us to share further details.  If you want to watch, make sure you download the app and get it set up, and follow us at @ZachandJody.

In the meantime, what’s your guess?  BOY OR GIRL?

How to succeed at work without blowing up your marriage… (Excerpt by Michael Hyatt)

How to succeed at work without blowing up your marriage… (Excerpt by Michael Hyatt)

For those of us who are married, probably one of the last reasons we wanted to start our business was so we could have a below average marriage. But, let’s be honest, running a business (whether with your spouse or not) can definitely take its toll. We are big...
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For those of us who are married, probably one of the last reasons we wanted to start our business was so we could have a below average marriage. But, let’s be honest, running a business (whether with your spouse or not) can definitely take its toll.

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We are big followers of Michael Hyatt, and in honor of us just coming off theCONNECT retreat (a Christian retreat for couples in business) we wanted to share with you part of a post he recently published…

Enjoy!


How Entrepreneurs Can Succeed at Work Without Blowing Up Their Marriages

5 Gifts for Building a Great Relationship with Your Spouse

Excerpt from Michael Hyatt.com

#1. The Gift of Honor

Our spouses are more important than our work, whatever that work may be. To give this gift, we esteem and value what our spouses esteem and value. We give priority to their priorities, and use our words to praise and uplift, especially when our spouses are absent.

#2. The Gift of Awareness

It’s easy in the hyper focus of hard-drivers to see themselves as the center of the show. We’re not—no matter how much money we make. We need to be aware of all the material and nonmaterial contributions our spouses make to our lives.

#3. The Gift of Inclusion

Including our spouses in our businesses creates intimacy, builds trust, and brings us together. Whether it’s just receiving input or counsel, or getting into the nitty-gritty details of the business, our marriages win if we keep our spouses in the loop.

#4. The Gift of Commitment

Given the risk inherent to the entrepreneurial lifestyle, some of the most important words we can hear are, “We’re in this together.” Communicating that kind of commitment can get a couple through almost anything.

#5. The Gift of Perspective

The intense focus of entrepreneurs enables massive creativity and achievement, but it can come at the cost of perspective. I can easily think that everything in my world rises or falls with the next project. Gail keeps the wide angle I sometimes lose.


Read the rest of Michael’s post at… http://michaelhyatt.com/how-to-marry-an-entrepreneur.html

 

Have a great, productive week and don’t forget to spend time with the people you created this business to serve!

Friday Fun | Adding to our home..

Friday Fun | Adding to our home..

  We’re pregnant, y’all! … and you thought since we were in a newly built house we were were talking about putting an addition on…  :) Yes, we’ll be adding to our house, but not with construction – with a baby! We are SUPER...
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We’re pregnant, y’all!

… and you thought since we were in a newly built house we were were talking about putting an addition on…  :) Yes, we’ll be adding to our house, but not with construction – with a baby!

We are SUPER excited for our family to be growing and I have been so ready to be pregnant again! We knew we always wanted more than one kid and were hoping and praying that it would happen, and here we are! Pregnant once again! Ahhhhhhhhh! Jaxon is going to be a big brother! We’re going to be a family of FOUR… that’s crazy. And awesome. And exciting. REALLY exciting.

YAYyayayayayay!

Here are the answers to the most common questions we get:

How far along are you?
19 weeks this Thursday (4/16)

When’s your due date?
Mid September

How have you been feeling?
I’ve been feeling GREAT! With Jaxon’s pregnancy I felt pretty normal besides being a little tired and my growing midsection and this pregnancy has pretty much been the same! I had about 2 weeks (around 8 and 9) where I would feel slightly queezy in the evenings, but that went away and I’ve been feeling great ever since.

Are you going to find out what it is?
As a matter of fact we are pretty much 100% certain it’s a human… Hahaha. We’re so funny. But in all seriousness, heck yes. We are totally going to find out the gender. Are you crazy?? We gotta plan AND we’ll need time to mentally prepare ourselves if I (Jody) am going to be REALLY outnumbered with the guy/girl ratio or if the scale will start to lean in my favor. Girls unite!!

When do you find out the gender?
April 30th

Why wait to spill the beans now?
At first, we wanted to keep it on the down low due to the losses we previously experienced… just in case. And then WPPI in Vegas was coming up and we were going to be seeing so many of our friends in person so we thought that we would share it in person then, which was SO fun to do… and lately we have been just straight up BUSY. With the new software we are working on, our free time has been spent getting that ready for launch, so there hasn’t been much time to write any personal blog posts. ha.

Now that this is officially out in the open and public (“Facebook Official”), we’ll be sharing baby bump pics and bringing you along for the ride. Make sure to follow our journey on our family Instagram @itsthegrayfamily, and stay tuned for another exciting place where you may see us online soon :)

Thanks for taking part and joining us in our excitement :)

 

Building your brand with social media

Building your brand with social media

The more social media we have, the more we think we’re connecting, yet we are really disconnecting from each other. -JR Social Media is not what we think it is It is easy to think that having 35,000 Facebook fans, thousands of Twitter followers and loads of...
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The more social media we have, the more we think we’re connecting, yet we are really disconnecting from each other.
-JR
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Social Media is not what we think it is

It is easy to think that having 35,000 Facebook fans, thousands of Twitter followers and loads of Instagram likes means that we will have a thriving business, but that could not be further from the truth.

Unfortunately, many of us put a high value on Social Media power and give it too much of our attention and time.

Don’t build on THEIR platform

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The easiest way to focus on social marketing is to build great relationships with your base clients (past brides, photographers and vendors), and then give them a reason to talk about you and a tool to make talking easy.

FB, Twitter and Instagram are all secondary tools to supplement your marketing, and should never be the main focus of how you connect.

Why?

Because Facebook controls Facebook (you don’t) and if all your eggs are in their proverbial marketing basket and they change their system (which they do all the time) then you are in big trouble.

Focus on people, not the numbers

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You need to focus your marketing first on your personal network (clients looking at your blog, those on your email list, and people who you actually spend time with) because YOU control that outlet and not someone else. Then use FB and the like to supplement that.

When you do use Social Media to get your message out and connect, here are 3 key strategic tips to do that effectively:

1. Keep it Interesting

People engage when content is interesting. Think before you post, and post things that OTHER people will find interesting, and specifically, your target audience will think is interesting.

2. Be Helpful

If you help people, they will feel reciprocity and want to help YOU in return. If someone needs something, send them a link. If someone needs a resource, be that resource or find it for them.

3. Be Funny

People LOVE to laugh and engage big time when things are funny. Be creative with your funny posts and make sure that your humor lines up with your audience. (Just because you think a car crash is funny, doesn’t mean someone else does :)

If it isn’t Interesting, Helpful or Funny, chances are you should’t post it (unless your goal is to alienate large amounts of people).

Focus on them and not you. 

When posting messages, you should also NOT try and have the entire focus be on marketing your brand and talking about YOU and all the cool things YOU do. No one cares about you (sorry but that is the truth people!), but rather they care about themselves. So, if you are creating something for social media and want it to reach people, it needs to be things that THEY care about and that help THEM.

If you are the person that creates helpful content that enhances their lives, they feel reciprocity and will want to give back to you when you (on rare occasion), talk about yourself.


Example:

If you shoot maternity photos, then your social media “marketing” could be on “the top 10 Lifesavers for new Moms” or the “Best Baby Books for raising a Smart Kid” type of stuff. Then insert Funny and Interesting side anecdotes.

Become a resource that enhances your clients lives, and they will be your clients for life. (Click HERE to Tweet that quote out!)

Resources for further study

Read a few blog posts on your own about “Clever ways to use More Visual on Social Media

Subscribe to Copy Blogger, GoinsWriter, Michael Hyatt, HubSpot Marketing and read every single book by Seth Godin and Jay Levinson.


PS.  Interested in having a simple way to manage your ENTIRE wedding business?

Click here to sign up for news about the launch of our brand new software, Shootflow!

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Why Great Photos Don’t Sell Anymore

Why Great Photos Don’t Sell Anymore

Something More than Great Imagery…  Could it be that we have spent all this time honing our craft to become better and better photographers, and the harsh reality is that having great photos alone isn’t enough? The Truth About Quality Photographs  The...
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Something More than Great Imagery… 

Could it be that we have spent all this time honing our craft to become better and better photographers, and the harsh reality is that having great photos alone isn’t enough?

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The Truth About Quality Photographs 

The truth is clients just expect their photos to be good. No one goes around saying “I take OK photos, want to hire me?” So why in the WORLD would we try and base the price of our images off of the quality of our images?

The answer is because we are artists and this is our art. We want people to value it, but the hard truth is that once photography became widely available and much easier to do, the overall quality of images went up and clients started to simply expect them all to be good.

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What Else You Got?

Subconsciously, this is the question on all of our clients minds. If they are asked to pay anything over average for our products and services, then they expect something more.

So what MORE do you have to offer?

That is simple. We have to offer emotional connections to the products and services we offer.

This is done by first, telling gripping stories when we are initially meeting with clients and then second, following up with a great experience throughout the whole process from booking through the wedding day and beyond. If we can do that effectively, then clients will pay a premium for us. We saw this time and again in our wedding business where clients were willing to pay average prices up front, but once we created an emotional connection and a great experience, they paid 2x, 3x and even 4x what they initially thought they would spend!

For us that meant a $3,000 bride up front would turn into a $12,000 bride by the time we were done. And this wasn’t just some fluke with our brand. Luke and Cat saw this to the tune of over $400,000 in sales last year using this same idea, and we could go on and on of countless photographers we have personally coached that have had amazing results.

“People make purchasing decisions based on their emotional connection to a product or service.” 

-Jack Trout, The 22 Immutable Laws of Marketing

How do I do that?

First, begin to connect to your clients emotionally and start by telling your best stories. What you need more than anything is to learn how to tell your own photographic stories in a highly engaging way. Once you learn how to craft the message of a powerful story (one you photographed), then you are at the beginning of the journey with your clients to give them much more than they thought they would get.

Value is creating through connection (Tweet this out!) and once your client connects emotionally to what you do, it’s the beginning of a great experience where trust is built which leads them to becoming willing to gladly invest back in to your business by paying you more.


PS.  The next key is having a step-by-step process to follow that helps you easily create a dynamic, emotionally connected experience for your clients. Our workflow system that is ALMOST done will do it FOR you… If you want to hear more about it, just click the link below. It is coming soon!

Show me the workflow!

Reset your business now

Reset your business now

“Success can distract us from focusing on the essential things that produce success in the first place.” Greg Mckeown - Essentialism Reset Conference We just returned from teaching as the keynote speakers of the Reset Conference in Champaign, IL and it was an awesome...
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“Success can distract us from focusing on the essential things that produce success in the first place.”

Greg Mckeown - Essentialism


Reset Conference

We just returned from teaching as the keynote speakers of the Reset Conference in Champaign, IL and it was an awesome time hanging with the sold-out crowd of 150 photographers that attended.

Being at a conference with the name “Reset” reminded us of something really key. All these photographers were coming to step back and take a look at what they were REALLY doing in their business, and reset if they needed to. All of us want to get on track and get successful, but we learned to navigate what we all want more than anything, success, with a little caution.

One of the worst things that can happen in your brand is to get successful. Because when that happens, you now have tons of great opportunities coming at you and it becomes hard to say YES to what TRULY matters.

 

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Photo credit: katelynjames.com

Speaking with our son in tow

Here we were taking 2.5 days to travel, teach, leave our home and our business for the weekend and bring our son along. And you know what? It was really easy and fun!

The reason for that is that we have already “reset” our business and started many years ago to focus on what truly matters most, and not allow lots of opportunity to distract us from our purpose. We have created a business that has margin, so our lives can have the space we need to do things like this and bring our son along for the ride.


How We Made a business with margin

The simple answer to living a life that has margin, is 3 parts:

1. Focus

If we focus on what we should be doing and take our focus OFF of what we should not be doing, we get a clear vision for where we need to go and life gets a lot more simple.

2. Intensity 

Dave Ramsey says that we must be intensely focused on our goals in order to make them into a reality faster. We are hyper focused these days on doing ONLY what matters most.

3. Time

You need quality time spent focused with intensity on what is truly essential to your brand, and when you spend that time MAKING your business behave, it creates what we all dream of, margin.

Margin allows us to bring our son with us to a gig and not feel overwhelmed. Margin allows us to take the morning off and re-connect with each other if we need to. Margin allows us to feel free during our daily working routine and not tied to the million to-do’s we have to get done.

You need margin in your life to create the freedom you need to live, and that comes with focused intensity. (Tweet this out!)

Have an amazing day!


PS.  If you need margin, then be sure to sign up for something we are creating that will give you margin and is going to help give you your life back. Sign up HERE for more info!

…and the point is??

…and the point is??

Have you ever asked yourself the question, “What in the world am I doing here and why am I doing this?” “There are far more activities and opportunities in the world than we have time and resources to invest in. And although many of them may be good, or...
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Have you ever asked yourself the question, “What in the world am I doing here and why am I doing this?”

“There are far more activities and opportunities in the world than we have time and resources to invest in. And although many of them may be good, or even very good, the fact is that most are trivial and few are vital.”

-Greg Mckeown, Essentialism

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What am I focused on?

As I (Zach) was on a four hour flight from Nashville to Las Vagas for WPPI two weeks ago, I was reading Essentialism by Greg Mckeown. In his book he asks, “What is your highest point of contribution?” … In essence he’s asking, “What is the one thing that actually matters more in your life and business?”

When I took a moment to answer this question something very interesting happened to me…

I had no answer.

I sat for about 30 minutes pondering what my highest point of contribution was in our business. Still, I didn’t know what it was.

Jody and I were headed out to the biggest wedding and portrait convention in the USA to teach, speak, lead workshops and connect with the people and companies that we work with, and this question kept nagging me…

WHY are we here and WHAT are we doing this for? 

Do you ever find yourself asking that question?

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Spread too thin

Oftentimes our lives are so busy just trying to stay afloat with our shoots, clients, spouse, kids, grocery runs, managing the books, cleaning, and just LIFE that it’s hard to have time to focus on what’s really important.

Sometimes we don’t even know what actually IS important.

Wouldn’t it be great if you could have someone, or something take care of all the meaningless tasks that distract you from your main contribution – from what’s most important?

This is exactly why we have spent the last year developing a software for wedding photographers that will take care of your business so you can do what you are most excited about; so you can focus on your highest point of contribution.

We created Shootflow so we could get back to what matters most. What matters most to me is my family.

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What is your highest point of contribution?

Share with us in the comments the one thing that is the most important to you in your business and in your life. We’d love to hear from you.


 

PS.  Interested in Shootflow? Click here to sign up and be one of the first to find out more!

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Did you miss the big announcement?

Did you miss the big announcement?

Are you a wedding photographer looking to get your life back? ​ Instead of trying to figure out the best system to keep your clients happy, organized, and energized to tell all their friends about you, wouldn’t it be awesome to just HAVE the perfect system? This is...
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Are you a wedding photographer looking to get your life back?

Instead of trying to figure out the best system to keep your clients happy, organized, and energized to tell all their friends about you, wouldn’t it be awesome to just HAVE the perfect system?

This is exactly what we have been working on, just for you.

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For more information you can sign up HERE.

Watch our videos that released last week sharing more about this exciting piece of software!

The #1 Question Photographers Ask

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The Biggest Pain You Face as a Photographer

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What it Really takes to Succeedvideo3

 

PS. Shootflow will go into Beta soon, and we are only taking a very limited amount of sign-ups when it launches, so if you want it, sign up now!

When to say “adios” to your day job

When to say “adios” to your day job

  One of the most common questions we get asked from photographers is, “When is it a smart decision to quit my day job?” If you’re in that position, we want to help guide you through that tough decision to make! It was 8 years ago that we...
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One of the most common questions we get asked from photographers is, “When is it a smart decision to quit my day job?” If you’re in that position, we want to help guide you through that tough decision to make!

It was 8 years ago that we decided to pursue photography as a career. At that point in our lives, Zach worked for a company that photographed and produced images for grade-school yearbooks, and Jody worked in international sales and marketing for a record label. We learned learned a lot over the years about how to keep our business functioning day in and day out and one of the hardest decisions we had to make early on in our business was quitting our day jobs.

The struggle came when we were gaining huge momentum and found ourselves in the middle of shooting 30+ weddings our 2nd year into business and we both were working crazy hard. Zach had quit his job 10 months prior but Jody was working 80-90 hour weeks between her day job and photography.  We had a come-to-Jesus-meeting about how much time we were spending business building vs. marriage building (business building was WAY significantly more) and sat down and decided that WE were going to take control of our future.

We sought the advice of a few different counselors including the brilliant financial mind of Dave Ramsey. We wrote out our plan, did what was right based on our marriage relationship, and what we needed instead of what we feared (losing our “security” of the day jobs) and moved forward. We ended the year with a bang and our business continued to thrive and grow each year after.

So how did we practically make the leap?  What were the steps we took?

 

1. Income: 
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When your side business (e.g. your photography) is netting (what you make after expenses) 50% of what your making in your day job, then that is one sign that you are moving into the right position to quit your day job. Because your are only half-committed to the side business due to the limited amount of time you have to put into it, once you quit the day job and have an extra 40 hours free per-week (plus the mental freedom you gain not having your attention divided) then you can easily make up the difference in your income. Do NOT quit your day job, then just keep working the same amount of hours per-week in your photography business and think you will somehow succeed. You have to give it more attention and not less, and nothing will get you more motivated to win then having everything riding on you and your ability to go out and make it happen!

 

2. Debt: 
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We are strong believers in building your business debt free and living debt free because it gives us the ability to do what we want when we want, and not be worse off then when we started if the business doesn’t work out. If you have serious mounting personal debt, you may be asking for trouble if your financial affairs aren’t in order before you quit your day job. If something bad can happen, it will (Murhpy’s law) and what we want to do in life is try and alleviate as much risk as we can. Paying down our debt and getting that monkey off our back is crucial to feeling financially stable when taking a risk like starting your own full time business. Now, we are not saying that you can’t start a biz if you have debt, but we are suggesting that you become debt free (or at least work on that as hard as you can) to help alleviate risk. (For more info on learning how to become debt free like we did, visit http://www.daveramsey.com/fpu – this changed our lives!!).

 

3. Emergency Fund: 
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When you start working for yourself full-time, you will quickly realize that you can have months of plenty, and months of want. You need to learn how to work with an irregular income and budget for times when you have nothing (taking Dave Ramsey’s  Financial Peace University will help with this as well as our Business Finances Videos we did on our blog).

 

The first step in doing that when quitting your day job is building a serious emergency fund.  Figure out (to the dollar) exactly how much cash you need to live per-month at the bare minimum (paying your light bill, gas, food, rent/mortgage and so forth). When making the leap to go full time, we suggest having a 6 month minimum emergency fund. That way, you can go 6 months straight without making one dollar and still pay for your life.  The question to ask yourself is, “Do you really think you won’t book ONE gig for 6 months?”  The answer is no, but it’s a great thing to have in case of good ‘ol Murphy. You never know what’s around the corner. The more money in your fund the better, and be sure to NEVER touch that money unless you absolutely have to. (We keep our emergency in a money market that has check writing privileges).

 

4. Client Management System: 
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The last thing you want to have happen when you go full time is you get tons of clients (with all this new time and energy you have to invest) and start getting super busy, and then let the management of your business go to the wayside and then your clients start falling in the cracks.  This results in them having a negative experience with you and things can go downhill from there.  When you get busy, you need to have a killer system to help you stay organized, and keep your new clients happy. When they get unhappy, there goes your referrals, then soon there goes your business!

 

Start by writing down a systems manual for all the processes you have in your day to day business with your clients. From when to send them certain emails before and after booking, when to schedule shoots with them, when to send the questionnaire to get all wedding details, what order to back up images, when to edit the shots and so on and so forth. There is a ton of things to do, and you need to have them all written down in a step-by-step process and check them all of as you go. That will let you know that everything is getting done, and will keep your clients smiling and happy week in and week out!  (We did this in Excel and Word documents for awhile and you can also use great systems like Pixifi!).

 

5. Make a Plan & DO IT: 
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If it’s not on the calendar, it will never happen. This seems obvious, but most of us don’t take the leap because it is just that. A leap! Fear cripples most wantrepreneur’s (those that want to be entrepreneur’s) and stops them from ever achieving their dream. Be assured that once you have the above, you ARE in a position to do this and you CAN do it! Believe in yourself that you can win and you can succeed and you CAN have an amazing business and do what you love and get paid to do it! You have to put in the hard work, then take that leap of faith and go for it. If you are really scared, and don’t believe that you can do it and that something terrible will happen if you try, ask yourself this; “What is the worst possible scenario that could happen to me?” Tim Ferris says “Do you really think that you will be standing on the street corner, with a tin cup asking for money?” Of course not! You can always get another day job, so go for it and live that dream that you have been wanting to live.

 

It is always exciting to hear the stories of photographers who have made the leap.  We have all been there and you are not alone!  Take the leap!!!

PS. Next week, we’re going to share a brand-new video series on the secrets to running a successful photography business. As a subscriber, you’ll get it for free. But if you want to share this with a friend, please click this link to tweet it: http://ctt.ec/4wVa4.

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The Surprise of Success | 15 Tips on Living the Life You’ve Always Dreamed Of

The Surprise of Success | 15 Tips on Living the Life You’ve Always Dreamed Of

What is success? Ever sit down and truly ask yourself that question? Ever felt like you reached what you thought was “success” and you had some surprises? We’d love to share with you an ebook that we are a part of - The Surprise of Success | 15 Tips...
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What is success?

Ever sit down and truly ask yourself that question?

Ever felt like you reached what you thought was “success” and you had some surprises?

We’d love to share with you an ebook that we are a part of - The Surprise of Success | 15 Tips on Living the Life You’ve Always Dreamed Of. This project was lead by author Jeff Goins and we’re incredibly honored to be a contributor amid so many other great writers, speakers and bloggers.

Get your free copy of this ebook!

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We wanted to share with you our contribution:

Success comes in all sorts of shapes and sizes. It’s ambiguous. It’s subjective. Success to one person may be making a 6-figure income, even if it demands 60 hours a week, and success to another may be making just enough so they can be home and available to their family.

When we first got married back in 2005, all we had between the two of us was a GED, a college degree, a few thousand dollars in debt, and an income of 24,000. Success to us at that point was finding jobs we loved, paying off our debt and saving up to eventually buy a home.

Fast forward nine years to present day and one could safely say that we achieved success beyond what we ever could have possibly dared to dream as newlyweds. We paid off our debt, started our own business, eventually quit our day jobs, and we not only excelled at our profession but began to teach others how to be great at their craft and thrive in business. We traveled across the globe speaking at conventions and teaching workshops. We saved up for a house, bought our first home.

It seemed like everything we set out to do and worked hard for, just worked.

Long gone was the GED high school graduate wondering if he could ever amount to anything. Long gone was the college graduate wondering what in the world she was going to do with her life.

We had purpose. We had success.

And then the crap hit the fan…

The one thing we wanted the most and worked the hardest for wasn’t happening. We were having extreme difficulty staying pregnant.

It was in the middle of that struggle and in those dark moments that the success we had strived for and achieved seemed trivial. So silly. So pointless. We would have traded in a heartbeat our incomes, our home, anything, for what was really important—a family. Someone to raise. Someone to love. Someone that’s half of each of us. Our legacy.

Now that we have been blessed with a child on this side of heaven, our lives have been richer than we ever could have thought possible. Having our lives become about something more important than us has been way more fulfilling than making a great income or living in a beautiful home.

Yes, it’s easy to get sucked back into the rat race – it will always be beckoning, but success to us now has transformed into things that are more long-lasting. Things that matter more. There is nothing wrong with hard work and enjoying the harvest from that work. However, when our whole purpose becomes striving after goals and achievements that will soon fade away, we soon are left more unfulfilled than we may have thought possible.

Success to us now looks a little different. Yes, having a profitable business is still a goal, but ultimately striving for our own achievements and making ourselves happy is not fulfilling. Giving of ourselves for someone else and for a greater purpose is what true success is for us.

To read from the other authors and hear their spin on success, download the free ebook now.

 

PS. We are working on a free video series about the lessons we’ve learned in owning a successful photography business… stay tuned!

George Twins Promo Shoot #2

George Twins Promo Shoot #2

This is my (Zach’s) second time working with the amazing George Twins. I shot all of their promo work for their Youtube channel back in 2014 and am proud that I got to be on the team! One of their recent videos even hit over 2.4 million views!   Here is...
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This is my (Zach’s) second time working with the amazing George Twins. I shot all of their promo work for their Youtube channel back in 2014 and am proud that I got to be on the team! One of their recent videos even hit over 2.4 million views!

 

Here is some of the work that I did for the continuing promo. This year they are putting out 12 singles, one each month, of new originals and covers and will use some of these images for that as well as Youtube. I also shot video of the entire shoot, and am cutting together some really cool behind the scenes for anyone wanting to know exactly how I shot this!

 

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Reciprocity & Why you Need some NOW!

Reciprocity & Why you Need some NOW!

    When we first got married we read a book called The Most Important Year, and one of the chapters was called the “Yes Spiral.” It taught us that if I (Zach) said yes to 99% of Jody’s requests (even if they were inconvenient), that she...
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When we first got married we read a book called The Most Important Year, and one of the chapters was called the “Yes Spiral.” It taught us that if I (Zach) said yes to 99% of Jody’s requests (even if they were inconvenient), that she would want to say yes to more of the things I asked of her. Simple, yet powerful.

This is called Reciprocity. The idea that if I do something for you, then you feel obligated to do something for me and the cycle repeats. (Tweet this message out to your network!)

You NEED this bad right now in your business. You need to be trying to out-serve the community that you are in. If you are shooting weddings, find out what wedding planners need and offer it to them. If you work with venues in your area, find out what they need and offer it to them TODAY! Don’t wait!

Everyone has some needs that overlap, like being appreciated, loved and made to feel important. Use social media, coffee and dinner hang outs to reinforce this need in others.

This is how we initially built our brand and trust us, it works.

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This is Chris and Kira from Chris Willis Photography who drove 4 hours round trip on Saturday to come and help me (Zach) with my George Twins shoot. Why did they come all that way to help me for free? Reciprocity. They follow our online content that we give away, and wanted to come and give back. I then decided to give more and had lunch with them and we talked about business and personal stuff and I am sure that they would want to give back to us yet again.

This is what you need more than anything in your business! Venues, planners and PEOPLE that want to help you because you have helped them, and then the cycle repeats. This is how you will get referrals coming your way like you would not believe and how you build a lasting business. Go out TODAY and give.

PS. Start the conversation below and let us know how you build reciprocity or what you are going to do today to start!

 

Will we see you? | Places to see us this spring

Will we see you? | Places to see us this spring

Happy Monday! It’s hard to believe that it was just ONE week ago that we were at Imaging USA getting to meet so many of you. We were soooo thrilled to share with the hundreds of you who were in attendance at our platform talk, and say hi to those of you who...
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Happy Monday!

It’s hard to believe that it was just ONE week ago that we were at Imaging USA getting to meet so many of you. We were soooo thrilled to share with the hundreds of you who were in attendance at our platform talk, and say hi to those of you who approached us on the tradeshow flow.  Tons of fun and lots of great memories made.

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Where to Find us This Spring! 

When we spoke at Imaging, not everyone made it in the room and they had to turn away people at the door, so we wanted to go ahead and share our upcoming events, so you can ensure your place!

If you want to know where you can hang out with us this month and through the spring, then look no further! We have some amazing events we are excited to be a part of, and YOU can join us for some of them!

We also have some really great virtual places you can see us or WIN some of our best content!


 WPPI, LAS VEGAS | February 26th – March 4th

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Where to find us: 
  • PLUS CLASSFebruary 27th, 10am-4pm Signature Tower 3 – “Bringing Commercial Quality Lighting to your Wedding & Portrait Shoots” 

This class will be with Zach and extremely talented photographer and author, David Molnar teaching you how to take his stellar commercial lighting work and adapting it to weddings and portraits! This class is already SOLD OUT!

  • PLATFORM CLASS – Sunday March 1st at NOON – “Behind the Veil, The Reality of Running a Successful Wedding Business” 

This is the BIG ONE! You MUST pre-board HERE (click “add to planner”) if you want to get a seat to this class! Don’t wait as it could get completely full like our Imaging USA class did and you could get turned away at the door. Sign Up HERE to secure your spot!

We will be teaching you about the reality of running a successful brand that works and we will be giving away thousands in amazing prizes that you DO NOT want to miss out on!

We will also be available to meet and greet with you afterward, so this is your chance to come hear us speak and say hi and ask questions. :)

PRE-BOARD for the ZJ Platform Class!

  • PHOTO WALK – Monday the 2nd at 8:30am Studio B 
We will be taking students on an amazing photo shoot with models! This class is alreadySOLD OUT!
  •  TRADESHOW FLOOR - We will be all over the tradeshow floor speaking and teaching and hanging out, so follow us on Instagram at @JodyGray and @ZachGray as we will update you as to where to find us there!

Thirst Relief Mentor Auction | Bid on a Coaching Session with us! 

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We have worked with Thirst Relief for years and helped 100’s of people in third-world countries gain access to clean water. If YOU want to be a part of something great AND bid on a 1-on-1 coaching session with us, then this is your chance!

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Henry’s School of Imaging | Canada
February 21st, All Day Workshop 

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Come join us for this intimate event in Toronto for a FULL-DAY class teaching lighting and business for ONLY $399! We have not done a workshop for that price in years, and this is your chance to spend the ENTIRE day with us shooting and learning in an AMAZING studio with some great models!

There are still some spots left so do not wait to register!

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RESET Conference | Champaign, IL  
March 15th

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We are speaking at this one-day conference with some other great photographers including our dear friend and industry leader, Katelyn James!

You do not want to miss out on this event where you get to spent some quality time with us and the other speakers. If your business needs a RESET, then you need to be there!

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CONNECT Retreat | Rome, GA
A retreat for couples in business
April 20th-23rd

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There is no other photographer retreat out there like this one. It has literally changed lives and healed marriages, and we are SOOO excited for this!

If you and your spouse need to get away and retreat, decompress and relax, refocus your business, and if you want to meet other couples who are doing the whole marriage and business thing too, then this is the retreat for you.

Watch the trailer from last year’s incredible event to see what it is all about.

We are completely sold out, however we are reaching out to the retreat facility to see if they have any rooms that have become available. If you would like to be put on the waiting list, email info@connectretreat.com. This will be first come, first serve.

Add me to the waiting list!


We have more events coming your way and you can always stay up to date on our events page HERE to know where we will be next!

Can’t wait to see you all!

Early Bird Savings of $200 expires TODAY at Noon CST!

There are only a few remaining seats left to our Nashville Spring workshops! Do not wait to snag your spot to revolutionize your shooting and business! Below are the remaining seats! 1st Weekend V.I.P, Sat-Tuesday: SOLD OUT Sunday, May 3rd | IN-CAMERA: Shooting: SOLD...
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There are only a few remaining seats left to our Nashville Spring workshops! Do not wait to snag your spot to revolutionize your shooting and business!

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Below are the remaining seats!

1st Weekend
V.I.P, Sat-Tuesday: SOLD OUT
Sunday, May 3rd | IN-CAMERA: Shooting: SOLD OUT
Monday, May 4th | IN-CAMERA: Light: SOLD OUT
Tuesday, May 5th | Business & Marketing: Limited Seats Remaining

Register NOW for the 1st weekend. (Payment plans available!)

2nd Weekend
V.I.P, Sat-Tuesday: SOLD OUT
Sunday, May 17th | IN-CAMERA: Shooting: 3 seats remaining
Monday, May 18th | IN-CAMERA: Light: SOLD OUT
Tuesday, May 19th | Business & Marketing: Seats Remaining

Register NOW for the 2nd weekend.  (Payment plans available!)

For more specific information on each class, visit this blog post.

Registration is LIVE… once again!

Registration is LIVE… once again!

Last Thursday, all of the IN-CAMERA shooting workshops sold out within 80 minutes and only a few seats remain for IN-CAMERA: Business & Marketing (grab one of the last seats for Biz & Marketing here on Tuesday, May 5th!!). For those of you who missed out and...
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Last Thursday, all of the IN-CAMERA shooting workshops sold out within 80 minutes and only a few seats remain for IN-CAMERA: Business & Marketing (grab one of the last seats for Biz & Marketing here on Tuesday, May 5th!!).

For those of you who missed out and desperately wanted a seat, we have another opportunity for you!

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Due to so many of you asking, a second weekend of workshops is available!

We already released the new workshop dates FIRST on Friday to those who expressed interest by replying to our last email, and what you see below are the few seats that remain. DO NOT HESITATE if you are still on the fence about attending!

V.I.P (all three days plus dinner with us): SOLD OUT
IN-CAMERA: Shooting | Sunday, May 17th (3 seats left!)
IN-CAMERA: Light | Monday, May 18th: SOLD OUT
IN-CAMERA: Business & Marketing | Tuesday, May 19th (seats remaining)

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Visit THIS POST, for more specific info on classes!

 

Second weekend of IN-CAMERA workshops will be opening!

Second weekend of IN-CAMERA workshops will be opening!

Thursday was totally crazy, you guys. All of the IN-CAMERA shooting workshops sold out within 80 minutes and only a few seats remain for IN-CAMERA: Business & Marketing (grab one of the last seats for Tuesday, May 5th here! The Early bird rate expires Tuesday, Feb...
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Thursday was totally crazy, you guys. All of the IN-CAMERA shooting workshops sold out within 80 minutes and only a few seats remain for IN-CAMERA: Business & Marketing (grab one of the last seats for Tuesday, May 5th here! The Early bird rate expires Tuesday, Feb 3rd at NOON CT).

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Due to so many of you asking, we have decided to open a second round of workshops – dates below:

VIP - SOLD OUT
IN-CAMERA: Shooting | Sunday, May 17th
IN-CAMERA: Light | Monday, May 18th – SOLD OUT
IN-CAMERA: Business & Marketing | Tuesday, May 19th

We released these today at noon first to those who asked us, and at this moment, we only have seats remaining for IN-CAMERA: Shooting & IN-CAMERA: Business & Marketing.

The remaining seats will launch Monday at 8am! (Make sure you’re on our newsletter to receive links to register!)

Click below to get a glimpse of the experience you could have at our workshop, by watching our brand new trailer!

 

Below you will find information about the workshops for those of you who are deciding if you want to come to any of the 2nd weekend workshop dates.

DO NOT HESITATE OR WAIT!  These seats will not be around for long!

 


Payment Plans Available!

Pay installments as little as $216 per-month for the workshops!

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Learn with us, in-person at our home!

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Shoot with us as your guide!

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Take stunning images and add to your portfolio.

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Where are these Workshops?

The workshops will be held at our new home in Franklin, TN! This will be an amazing chance to spend time with us in our own home and sit at our dining room table, hang out in our living room and spend time with us on the back porch around the fire!

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THREE DAYS of WORKSHOPS

Sunday, Monday, and Tuesday, May 3rd, 4th and 5th
The Choice is Yours.

We have three days of workshops available for you. You can come to one workshop, two, or all three!


Day 1 | IN-CAMERA: Shooting

(the natural light workshop)

 

Sunday, May 3rd, 2015 – 11:30am to 10pm SOLD OUT

Sunday, May 17th, 2015 – 11:30am to 10pm*

 

*Workshop Times are based on available light and best times to shoot on-location
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What you will learn:
This workshop is all about natural light. Where to find it, how to make it better, and how to shoot in it with amazing results right IN-CAMERA.

We will teach you our entire system for shooting perfect exposures, perfect color and killer compositions. You will walk away confident and capable of shooting in any natural lighting conditions with ease.

We will also walk you through our system for lightning fast editing! You will follow along as we edit images from the day’s shoot and you will learn the 3 main keys for lightning fast editing! (We can edit an entire wedding in just 2.5 hours and a portrait session in just 30 minutes or less. You will get the tools to start editing faster!).

Also covered:
Posing couples, posing individuals, flattering the female body, 3+ hours of shooting with live models on-location, the chance to build your portfolio and much much more!

Details:
Class size 20 ppl max. Workshop includes classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shooting, catered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day editing workflow.

Prerequisites:
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).

Is this workshop for me?
This class is for beginner to intermediate photographers or anyone interested in raising the quality of their images IN-CAMERA.

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$600+ in BONUSES Included with Your Registration!

  • Our Lightroom pre-set pack ($29 value)
  • IN-CAMERA: Shooting DVD given at the workshop ($249 value)
  • $150 discount code for IN-CAMERA: Post DVD
  • Workshop keynote slides
  • Access to the IN-CAMERA Facebook group of over 500 past attendees!
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

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Day 2 | IN-CAMERA: Light

(the off-camera lighting workshop)

Monday, May 4th, 2015 – 11:45am to 10:15pm SOLD OUT

Monday, May 18th, 2015 – 11:45am to 10:15pm* 1 seat remains

*Workshop Times are based on available light and best times to shoot on-location

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What you will learn:

This is THE workshop that will end your off-camera lighting fears forever.

Not only will you master our system for off-camera flash portraiture, you will feel as though you had been doing it for years. We teach the most sophisticated lighting in the simplest way possible to give you complete confidence in any portrait lighting scenario.

If you have always wanted to learn off-camera lighting, or want it to be more consistent, then this is the workshop for you.

You will also learn:
Lighting styles that flatter your clients body type, lighting couples, lighting in harsh light, lighting with small speedlites, lighting with more than 1 light, controlling manual strobes on location, lighting ratios, lighting styles, composition, file finishing techniques, followed up with bonus class time taking attendees through how we apply these same principles to our reception lighting process.

Details:
Class size 18 ppl max. Workshop includes classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shooting, catered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day image review and file finishing techniques.

Prerequisites:
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).
This class is for beginner to advanced photographers or anyone interested in raising the quality of their off-camera lighting images IN-CAMERA.

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$600+ in BONUSES Included with Your Registration!

  • Our lightroom pre-set pack ($29 value)
  • IN-CAMERA: Light DVD given at the workshop ($249 value)
  • $150 discount code for IN-CAMERA: Post DVD
  • Workshop Keynote Slides
  • Access to the IN-CAMERA Facebook group of over 500 past attendees!
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

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Day 3 | IN-CAMERA: Business & Marketing

Tuesday, May 5th, 2015 – 9:15am to 6:00pm Only a few seats remain!

Tuesday, May 19th, 2015 – 9:15am to 6:00pm

 

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What you will Learn:
This all-encompassing workshop dives into the most important areas that you need to have in place for running a modern day, cutting edge photography studio that will continue to thrive regardless of the economy.

In this workshop we will teach you the 6 major keys to running a successful photography brand. We will show you how to stand out, how to get paid more, how to sell your work for what its worth, how to WOW your clients and much more. If you want to make more money and have more freedom in your life then this is the workshop for you.

We have had the privilege of teaching thousands of photographers all over the world our business and marketing strategies that helped us go from shooting our first wedding at $500, to making over $100,000 the very next year. This is a rare chance to be with us in-person where we work on your businesses in a small, intimate environment.

bonus
$500+ in BONUSES Included with Your Registration!
  • Harvest Business DVD given at the workshop ($249 value)
  • Sales Bundle with mp3′s and sales documents ($35 value)
  • Marketing Bundle with cost-free marketing guide, client consult guide & pricing guide ($35 value)
  • Sales Bundle with Strategy Guide, mp3, & our Sales Documents ($35 value)
  • Workshop Keynote Slides
  • Special Guest
  • Access to the IN-CAMERA Facebook group of over 500 past attendees!
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

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This could be you…

people

vip

- Limited to 10 Seats -

First workshop weekend – SOLD OUT
2nd workshop weekend – 1 spot remains

The first TEN of you to register for all 3 days of workshops using the VIP option will get some extra goodies including $2,000 in Savings and Bonuses:

  1. A private dinner with us and the other VIPs on Saturday the 2nd (6:00pm-8:00pm) the day before the workshops begin!
  2. Every download we offer in our storefront ($1,350 value)**
  3. Bonuses from all other workshops
  4. $650 Early-Bird savings
  5. Private time with us that no one else gets!
**Does not include private coaching sessions
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Will this really change my business??

Luke & Cat

Have grossed 1 million dollars the past 3 years

LC

A Business Jump-Start

Luke and Cat came and spent $3,500 on a personal coaching session with us at the end of 2011 when things looked bleak. We poured our heart and soul into them and worked with them to get their business on track. They took what they learned that day and went home, did the hard work, and implemented everything with some spice of their own and blew their business up!

If you want to learn the same information that we shared with Luke & Cat at a fraction of the price, and take your business forward, then don’t hesitate, don’t put it off, don’t be the one that thought “maybe next year” and miss out on getting your business working now!


Amy & Jordan

Doubled their prices, tripled their bookings & cut their editing time in half.
AJ

“Zach and Jody’s workshop was the best investment we’ve ever made in our business. Since their workshop, our growth has been absolutely explosive both in-camera and in business. We can’t recommend it highly enough. Since taking the workshop in 2012, we’ve doubled our prices,tripled our bookings and cut our editing time in half!”

They have turned their brand into one of the fastest and most visible brands (yes, even their work has been featured in People Magazine – so cool!) and are now starting to teach photographers all over the country the things they have learned!


Mary Redina

Income increased by thousands and post production decreased 75%

MR

“What I gained in just three days at the workshop was priceless… I have madethousands of dollars over the past few months in headshot session sales alone! I have cut my post production time down 75% because of the techniques I learned has allowed me to get more things right in camera!…I highly recommend that anyone take their workshop!”

Oh, There’s More!

We have partnered with the below companies who are giving away gear valued at over $1,500, coupon codes and more!

sponsors

 


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Travel Logistics

Take advantage of the private Facebook group that you will get access to upon registration and reach out to other attendees to share rental cars and hotel rooms.

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Airport:
Nashville International Airport (BNA)

Driving Directions:
The workshops will be at our home in Franklin, TN and the final driving directions will be emailed to attendees 1 week prior to the workshop.
(Point of reference address: 1505 Murfreesboro Road, Franklin TN)

Hotels:
Drury INN from $119 per-night (5 miles away from workshop location | Approx 8 minute drive)
1874 West McEwen Drive • Franklin, TN

A-Loft Hotel (for the hipsters) from $184 per-night (6.5 miles away from workshop location | Approx 11 minute drive)
7109 South Springs Drive • Franklin, TN

Comfort Inn from $78 per-night (3 miles away from workshop location| Approx 5 minute drive)
4206 Franklin Commons Ct • Franklin, TN

Days Inn from $79 per-night (3 miles away from workshop location| Approx 5 minute drive)
3915 Carothers Parkway • Franklin, TN

America’s Best Value Inn from $68 per-night (3 miles away from workshop location| Approx 5 minute drive)
4201 Franklin Commons Ct • Franklin TN

 

The rumors are true…

The rumors are true…

Rumor #1: It’s true! Our  IN-CAMERA Workshops are coming back for the Spring! Save the date: May 3rd, 4th and 5th! (yes, this is a date change since we first announced)  This is the chance to come to our home in Nashville, TN, and you can choose to spend up to...
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Rumor #1:

It’s true! Our  IN-CAMERA Workshops are coming back for the Spring!

Save the date: May 3rd, 4th and 5th! (yes, this is a date change since we first announced)

 This is the chance to come to our home in Nashville, TN, and you can choose to spend up to three days with us shooting, lighting, and getting your business on :) These are some of the most fun times we have with photographers – hanging out, eating together, learning, and of course, shooting together!

 Rumor #2

We will be offering an awesome early bird special for those of you on our newsletter list because YOU are important to us!

 

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Rumor #3

It’s true, the workshops will sell out fast!

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Last fall these workshop SOLD OUT in less than 24 hours to our newsletter list, so if you know you want to be there, then be prepared as we will launch registration NEXT WEEK!

Get ready. We can’t wait!

 

PS. Yes, there will be payment plans available!

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