How Elmo can Change your Business

I didn’t care if my son ever knew who Elmo was…

…until now.

Let’s rewind…

Many years ago when I (Jody) was young, I remember babysitting and being SO sick of watching Barney and Sesame Street over and over again, I knew I didn’t want that insanity going on in my own home (ha ha) and now we have an 18 month old son and I am proud to say he has no idea who Barney, Big Bird, Mickey Mouse, Dora and all the other characters are.

HOWEVER, as we were walking through the store the other day, we decided to walk through the kids department (bad idea if you aren’t looking to spend money : ) and I saw this box:


All of a sudden I had this overwhelming desire to buy this Elmo doll for our son.

What changed in me?

Did the box demonstrate how soft Elmo was or how he has this amazing (or annoying, depending on how you look at it ;) laugh? Or was it even the price point that caught my attention?


What got me was the shot of this young boy with such joy as Elmo was hugging him and I wanted Jaxon to experience that joy.

Your potential clients feel the same way.

Jack Trout in, The 22 Immutable Laws of Marketing says,

“People make purchasing decisions based on their emotional connection to a product.”

Ask yourself these questions…

What images are you showing on your site that connects to your client’s emotionally?

Are you showing only cool, images like this?


Or are you also including image that are deep, and heartfelt, and that your client can connect to emotionally?



What bio image are you showing of yourself? Are you showing a rockin’ photo where you love how cool you look, or ones that show your personality where a client can actually CONNECT with?

Here’s a great example of a photography duo based out of Louisiana who have updated the home page of their site with a super approachable and emotional grabbing image of themselves.


Homework assignment

Strategically think about the images you’re posting and how you can tweak them to connect emotionally to your potential client!

I never thought I would want anything to do with Elmo, but who knew that he would actually help make all of our businesses better.

Thanks Elmo :)


PS. We are announcing something really exciting next week with Shootflow and we just wanted to check in and make sure that you are on the Shootflow list so you don’t miss out!

This software is sooooooo close to launch and a select few of you will get to be a part of something really cool with it!  Enter your name and email HERE so you don’ t miss out on the announcement!