…and the point is??

Have you ever asked yourself the question, “What in the world am I doing here and why am I doing this?”

“There are far more activities and opportunities in the world than we have time and resources to invest in. And although many of them may be good, or even very good, the fact is that most are trivial and few are vital.”

-Greg Mckeown, Essentialism


What am I focused on?

As I (Zach) was on a four hour flight from Nashville to Las Vagas for WPPI two weeks ago, I was reading Essentialism by Greg Mckeown. In his book he asks, “What is your highest point of contribution?” … In essence he’s asking, “What is the one thing that actually matters more in your life and business?”

When I took a moment to answer this question something very interesting happened to me…

I had no answer.

I sat for about 30 minutes pondering what my highest point of contribution was in our business. Still, I didn’t know what it was.

Jody and I were headed out to the biggest wedding and portrait convention in the USA to teach, speak, lead workshops and connect with the people and companies that we work with, and this question kept nagging me…

WHY are we here and WHAT are we doing this for? 

Do you ever find yourself asking that question?


Spread too thin

Oftentimes our lives are so busy just trying to stay afloat with our shoots, clients, spouse, kids, grocery runs, managing the books, cleaning, and just LIFE that it’s hard to have time to focus on what’s really important.

Sometimes we don’t even know what actually IS important.

Wouldn’t it be great if you could have someone, or something take care of all the meaningless tasks that distract you from your main contribution – from what’s most important?

This is exactly why we have spent the last year developing a software for wedding photographers that will take care of your business so you can do what you are most excited about; so you can focus on your highest point of contribution.

We created Shootflow so we could get back to what matters most. What matters most to me is my family.


What is your highest point of contribution?

Share with us in the comments the one thing that is the most important to you in your business and in your life. We’d love to hear from you.


PS.  Interested in Shootflow? Click here to sign up and be one of the first to find out more!