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from the Zach & Jody category

When out shooting a wedding or a portrait session, you don’t have control on what type of lighting you have to deal with that day. It might be sunny, cloudy or even rainy. Regardless, our clients still expect great images and the best way to set the stage for a great image to happen is with great lighting. Because lighting is not always predictable, we need to be able to manipulate that lighting to do what we need it to do to capture those moments as best we can for our clients. golden hour   Over the 7 years we shot weddings and the now 8 years and counting that we have been taking pictures on a professional level, we have realized that one of the most important tools for controlling light is not all of our fancy off-camera lighting, soft-boxes and speedlights. The most important and used piece of gear for us is a simple reflector and diffuser. This tool is a must-have for our gear bag and allows us to add just the right amount of light to many of our portraits that make them sing. In this 2 part series, we will cover how to get the most out of this key piece of equipment. Today we are going to break down the first 2 of our 4  main ways that we use reflectors to our advantage.

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Let’s get one thing straight… Brides KNOW other brides, and many times they are standing right next to her on the wedding day. You need your current client referring you to ALL of her friends that are potential clients. But how in the world do you get her to do that? The answer is extremely simple.

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A photographer we know paid her tax bill a few years back and had saved just enough to do so that year. At the beginning of the next year, her “tax adviser” said she should plan on paying the same amount again, which she did trusting that he was giving her good advice. She has a huge increase in business and profits that year and actually tripled her income! Her “tax guy’s” advice she got almost ruined her business. Because she only saved the same amount that she did the previous year, she now owed thousands of dollars she didn’t have and spent the next year trying to clean up that mess. We NEVER want something like that to happen to you.

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We just finished writing a new eBook called The Quick-Start Guide to Off-Camera Flash and it is FREE for anyone who is on our email update list! Do you realize that over 23,000 photographers are in that community and you could be one of them?

We are committed to making tools that work and help photographers reach their goals and this is just one small gesture to those who are on the inside track with us.

Oh, and we have MORE to come very soon :)  You don’t want to miss out.

To get the new book, just sign up for our email updates above or click HERE and then you will immediately get the new eBook Quick-Start Guide!
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Reception Lighting Basics – Bounce Flash

by Zach & Jody on June 29, 2014, posted in Uncategorized

There is NO greater photography fear than walking into a reception hall and not being sure if you can capture the moments the way you envision them. There are sooo many variables in dark-lit venues that can sometimes be daunting! You have to be able to overcome all sorts of lighting issues like bouncing light off of glass windows, mirrors, dark or heavily colored walls, walls that are so far away you don’t have enough power to reach them.

There is a lot to talk about and we are going to cover all of it, and today we will start with the basics. BOUNCE FLASH.


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