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from the Zach & Jody category

As the days get shorter and we start to head into the holidays and into a slower season for most of our photography businesses, we know that it is actually a great time to focus on growing your business! We have created a 4 part video series just for you that gives you some powerful solutions for your photography brand so you can start working ON your business instead of just maintaining it.

This first video in this 4 part series focusses on how to Stand Out in a Sea of Photographers and get your brand noticed!

 

 

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If you loved this video, then tweet it out and share it with your friends! Click HERE to instantly tweet it out!

What other ways are YOU standing out and being remarkable to your clients? Please share below!

 

 

 

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When meeting with a potential client, there are three words we should never use. When we do use these words, we might still book the client, but we can create major problems later on that we didn’t even realize would be an issue.

The three words are: [click to continue…]

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When you start a photography business, there is this assumption that running a photography brand is you getting to shoot a ton of cool images and get paid to do it.

 

Unfortunately, that is not the WHOLE picture of what it really means to have a photography business. Jody and I have had the privilege of working with over 1,100 businesses and one theme has permeated them all. The management of their brand is the hardest part of what they do.

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(iPhone Only image from David Molnar)

If there is one area of shooting that can seem to be intimidating, it is off-camera lighting. There are 50,000,000 options with gear, modifiers, power-supplies and the list goes on, then we have to figure out where to put the light, how to balance it with the ambient, and at this point many of us just give up. But all of us know that sometimes we just need off-camera lights to get the shot and sometimes we want them to create a certain cool look.

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When a photographer decides that they are tired of having to over-edit their images to get the “look” they want and are REALLY tired of how much time they spend in editing, that is when they are open to finding a new way to do things. Do you ever feel that way? Maybe you love editing the few shots that are your favorites, but then when you look at the daunting task of editing your entire shoot, you feel a bit overwhelmed. All the while your kids are asking you to play with them (or, you wait until they go to bed and then get to work), and then you start wondering if this is really worth the effort.

What you really want is the below. Images you are proud of, that are finished and ready to send off to your client, and you want it to be easier! Well, it can happen and the real key is finding the natural light and using it really well. When we do that, the images almost edit themselves and your business starts to get a lot more fun! Here is a re-cap of some of the images I shot while teaching our Natural Light Workshop last weekend!

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