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from the Photo Tips & Tricks category

As the days get shorter and we start to head into the holidays and into a slower season for most of our photography businesses, we know that it is actually a great time to focus on growing your business! We have created a 4 part video series just for you that gives you some powerful solutions for your photography brand so you can start working ON your business instead of just maintaining it.

This first video in this 4 part series focusses on how to Stand Out in a Sea of Photographers and get your brand noticed!

 

 

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If you loved this video, then tweet it out and share it with your friends! Click HERE to instantly tweet it out!

What other ways are YOU standing out and being remarkable to your clients? Please share below!

 

 

 

Nov
20
2014

How to use an incentive to book more shoots

by Zach on November 20, 2014, posted in Photo Tips & Tricks

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When we were shooting weddings, we had a 95% close rate when someone sat down to meet with us about their wedding day. This wasn’t luck and wasn’t because we are the best wedding photographers. It was because we know why people buy, and made sure to give people what they wanted. Today we want to teach you one of the tools we used so you can start to get the same results.

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When meeting with a potential client, there are three words we should never use. When we do use these words, we might still book the client, but we can create major problems later on that we didn’t even realize would be an issue.

The three words are: [click to continue…]

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When you start a photography business, there is this assumption that running a photography brand is you getting to shoot a ton of cool images and get paid to do it.

 

Unfortunately, that is not the WHOLE picture of what it really means to have a photography business. Jody and I have had the privilege of working with over 1,100 businesses and one theme has permeated them all. The management of their brand is the hardest part of what they do.

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(iPhone Only image from David Molnar)

If there is one area of shooting that can seem to be intimidating, it is off-camera lighting. There are 50,000,000 options with gear, modifiers, power-supplies and the list goes on, then we have to figure out where to put the light, how to balance it with the ambient, and at this point many of us just give up. But all of us know that sometimes we just need off-camera lights to get the shot and sometimes we want them to create a certain cool look.

[click to continue…]