Master Mind Video Series | Zach & Jody

Zach & Jody Experiential Marketing In the final video of our MasterMind Series we are going to share with you guys are top keys for experiential marketing. Now you may be asking “why does that matter?” It matters to you because when you create a dynamic and repeatable client experience, people will pay you MORE money for what you do and will send you all their friends in the process. We did this in our wedding brand, and now we do it in our photographer brand which has helped us gain tens of thousands of fans that want to be a part of what we do here each week. If you want that too, then don’t miss this final free video! Check out our FREE video HERE using the password “mastermindsecrets” Be sure to check out Shootflow if you want to have a way to create this experience at the push of a... Read More

Master Mind Video Series | Jared Bauman

Jared Bauman Reaching my Perfect Clients In video 8 of our MasterMind Series we are going to hear from the marketing expert Jared Bauman. Jared runs ShootDotEdit and has been teaching sales, marketing and more for years. He helped us make TONS of money when we were shooting weddings and we know this video is going to be just what you guys need to take your business to the next level. Check out his FREE video HERE using the password “mastermindsecrets” Be sure to grab the ShootDotEdit Marketing Guide while you are... Read More

Master Mind Video Series | Courtney Slaznik

Courtney Slaznik Double your Facebook Fans! In video 7 of our MasterMind Series we are going to hear from the insanely talented Courtney Slaznik! Courtney runs Click it Up a Notch where she teaches over 45,000 photographers how to improve their photography, and today she is sharing her top secret techniques for increasing your Facebook fans which will help you get more clients looking at your work. Check out her FREE video HERE using the password “mastermindsecrets” Be sure to grab her Facebook Scheduling Guide while you are... Read More

Master Mind Video Series | Jared Platt

Jared Platt Cut Your Workflow in Half! In video 6 of our MasterMind Series we are going to hear from THE authority on editing – Jared Platt. Jared literally cut our workflow in half back in 2009 and we have been close friends with him ever since. He is outstanding at teaching you simple concepts that you can start using right now to get more time back in your life and this video is amazing! Check out the FREE video HERE using the password “mastermindsecrets” Be sure to grab his Lightroom Controller Settings while you are... Read More

Master Mind Video Series | Luke & Cat

Luke & Cat 3 Ways to Sell Big! In video 5 of our MasterMind Series we are going to hear from Texas photographers Luke & Cat! Luke and Cat run one of the most profitable wedding businesses in the country and know how to sell a unique experience like few others do. Today they are going to share with you their keys for selling, and selling big and this is one video you do NOT want to miss! Check out the FREE video HERE using the password “mastermindsecrets” Be sure to grab their Custom Email Template while you are... Read More

Master Mind Video Series | Matt & Carissa Kennedy

Matt & Carissa Kennedy The Balanced Life In video 4 of our MasterMind Series we are going to hear from Canadian shooters Matt & Carissa Kennedy. They teach photographers through their Acadamy of Wedding Photography and are uniquely skilled in many areas. Today they are going to share with you their keys for keeping a healthy work and life balance with keeping your kids in mind! Check out the FREE video HERE using the password “mastermindsecrets” Be sure to grab their Get More Time Guide while you are... Read More

Master Mind Video Series | Amy & Jordan Demos

Amy & Jordan Demos 3 Steps to Going Full-Time|video In video 3 of our MasterMind Series we are going to hear from Amy & Jordan Demos, from Phoenix, AZ. They were voted one of the Top Ten to Watch by Rangefinder Magazine, have been featured in People, and are teaching photographers how to run highly successful brands with their incredible workshops! Today they are going to share with you their 3 steps you need to follow to go from your day job to your dream job! Check out the FREE video HERE using the password “mastermindsecrets” Be sure to grab their dream job PDF while you are... Read More

Master Mind Video Series | Cole Joseph

Cole Joseph 3 Keys to Client Referrals In video 2 of our MasterMind Series we are going to hear form Cole Joseph who runs a highly successful wedding brand in CA, and teachers over 90,000 photographers on Cole’s Classroom each week! He is going to share with you his 3 keys to getting clients to refer you and the tools he has used to make it happen. Check out the FREE video HERE. (Password is mastermindsecrets) Pick up Cole’s Lightroom pres-sets while you are... Read More

Mastermind Video Series | Katelyn James

We are honored to have over 34,000 photographers (that inlcudes you) that read our newsletters and blogs each week. Because you are a faithful reader of ours, we wanted to do something special for you. 9 new 100% free business teaching videos! Each Tuesday over the next 9 weeks, we are going to be bringing you 1 video from our brand new MasterMind Video Series featuring some of the top photographers and business minds in our industry! This first video features the incredible Katelyn James who has taken the wedding photography industry by storm the last few years. She has build an almost cult-following of brides that refer her like crazy, and in this free video she is sharing exactly HOW she did that! Katelyn James Creating Community Watch the video here. (Password is... Read More

The 6 Keys to a 6 Figure Photography Business – Webinar

Is there a formula for success? Are there steps you can follow to achieve the goals and dreams that you have for your business? We believe that there are and that if you listen to and follow the steps in this webinar, that you can have a more exciting and fulfilling brand! To watch this free 1 hour webinar, click HERE! PS: Do us a huge favor and share this exclusive content on your social network. – Click HERE to tweet it out!   – Copy and paste the below to share this on Facebook! “Our friends from @ZachAndJody have a free webinar on the 6 Keys to Building a 6 Figure Wedding Brand! Check it out... Read More

Did you miss the big announcement?

Are you a wedding photographer looking to get your life back? ​ Instead of trying to figure out the best system to keep your clients happy, organized, and energized to tell all their friends about you, wouldn’t it be awesome to just HAVE the perfect system? This is exactly what we have been working on, just for you. For more information you can sign up HERE. Watch our videos that released last week sharing more about this exciting piece of software! The #1 Question Photographers Ask   The Biggest Pain You Face as a Photographer   What it Really takes to Succeed   PS. Shootflow will go into Beta soon, and we are only taking a very limited amount of sign-ups when it launches, so if you want it, sign up... Read More

Growing your Photography Business in the slow season | How to Get Referred | Part 3 of 4 (video)

When we started shooting weddings back in 2007 there was just one thing we needed more than anything else. Clients! The problem was, we had never really worked with anyone in order to get referred, and in order to get referred, we need to work with someone. Sound familiar? This catch-22 is a problem that needs to be solved, and this video is the first step to start getting MORE referrals now when you needed them more than ever! (To watch video 1 in this series on standing out, click HERE) (To watch video 2 in this series on pricing, click HERE) If you thought this video was the best video that we put on our blog today (it is because it is the only one) then click HERE to instantly tweet about it OR, copy and paste the below into FB:   “This 3rd video from @zachandjody on growing your photography business in the slow season is just what I need to get more referrals! http://tinyurl.com/o27vqln”   If you have a unique way that you are “remarkable” with your team, then share with us below what you do and how you do it!   PS.  Did you miss the first two videos? Follow the below links to view them: Video 1: Growing your business in the slow season Video 2: How to gross $90,000 in your photography... Read More

Growing your Photography Business in the slow season | How to gross $90,000 | Part 2 of 4 (video)

In this second video of our four-part series on growing your photography business in the slow season, we are going to be talking about something that most of us DREAD. Pricing. Pricing is complex and sometimes feels like a crapshoot. Today we are going to bring some much needed clarity to the pricing problem and help you guys get paid MORE and get paid more often!  (To watch video 1 in this series on standing out, click HERE) If you enjoyed this video, then share it with your followers by clicking HERE to tweet it out instantly!   If you have had pricing issues, let us know about them in the comments below and we would love to chime in!   (All pricing data is from the BrideReport.com 2009 national averages)  ... Read More

Growing your Business in the Slow Season | How to Stand Out | Part 1 of 4 (video)

As the days get shorter and we start to head into the holidays and into a slower season for most of our photography businesses, we know that it is actually a great time to focus on growing your business! We have created a 4 part video series just for you that gives you some powerful solutions for your photography brand so you can start working ON your business instead of just maintaining it. This first video in this 4 part series focuses on how to stand out in a sea of photographers and get your brand noticed!   If you loved this video, then tweet it out and share it with your friends! Click HERE to instantly tweet it out! What other ways are YOU standing out and being remarkable to your clients? Please share below!    ... Read More

Table Rock Mountain Shoot + Business Interview | Framed

We are super excited to finally share our Table Rock Mountain shoot and extended (and exclusive) interview we did for the Framed Network! It is now available to see right here for free! Watch us in-action shooting an engagement session in the blistering winds of Table Rock in Boise, ID, hear an interview with us about what we believe, think and how we interact with each other in business, and watch it all from the comfort of your office or living room! Check out the video... Read More

FREE Webinar Replay is here! | Building Your Business from the Ground Up

We just wrapped up our FREE wedding webinar and had over 934 attending the live event! For those of you that could not get in or could’t make the event, we have the replay for you to watch it which will be here for the next 48 hours!   If you have questions after watching the webinar, leave them in the comments below and we will answer them for... Read More

Why Doing Less Can Give You More Success

  Would you rather be a small fish in a BIG pond, or a BIG fish in a small pond with your photography business? It is MUCH easier to dominate a market when you are the ONLY one in it. (Tweet this out!) That is why today we have a video for you on NICHE marketing and WHY it is so critical especially when you first start out. Niche marketing is defined as: “Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.” –Business Dictionary  The biggest reason our business went from our first wedding at $500 in June of 2007, to starting at $4,000 and booking 33 weddings in 2008 (and netting a six-figure income), was because we focused on ONE thing and focused hard. Not 10 things, not 2 things, but one. “Wedding photography for brides who valued their marriage relationship and valued photography.” That was our niche, and that is why we became succesful so fast.   Start the conversation:   So, what is an area that YOU are focused on for your niche? Or, what is a focus in your buisness that shouldn’t be and needs to be cut?   PS. If you liked this post, then SHARE it with a friend and let’s help every shooter out there niche down their brand so... Read More

3 SIMPLE Ways to Get MORE Referrals THIS Month!

Do you want to save thousands of dollars every year in your business AND get MORE referrals THIS month? We can tell you how. Since 2008 we never spent one dime on traditional advertising (bridal show, print or online advertisement, etc.) and our wedding business continued to flourish. How was this possible? Jack Trout says, “People make PURCHASING (or referral) decisions based on their EMOTIONAL connection to a product or service.” (The 22 Immutable Laws of Marketing). If a client LOVES the way you make them FEEL when they use your products and services, then the chances of them referring you INCREASE significantly. How is this done?   We do this by managing the client relationship REALLY well (through a killer system so no detail falls in the cracks), giving them the attention and care they deserve, which in-turn creates a great emotional experience that they can’t help but talk about and refer their friends to!   Advertising dollars will go a lot further when invested back into your clients rather than a magazine advertisement that people may or may not notice.   Here are the 3 SIMPLE ways we all need to manage clients well, and keep those referrals coming!   1. CLIENT PRIORITIZATION:   Clients who are paying you money have to be responded to quickly and efficiently. You have to set a guideline for the MAX amount of time a client will wait before they get a response from you. We recommend NO MORE than 24 hours. We also recommend using an auto-responder email for clients that set that expectation so they know when we will get back to them and know what our office... Read More

Learn How We Made A Six-Figure Income in Our Business

You have seen us on creativeLIVE rocking wedding day portraits and day of logistics… You have seen us on PhotoVision at a real wedding… Now let’s talk about how to make money… :) You have been asking for it and it has finally come to fruition! We are proud to announce our business DVD – HARVEST. In this 3-part DVD we talk about the nuts and bolts of the things we have implemented and learned in our business over the last five years. We go deep into branding, positioning, marketing and give you practical tools and steps to implement the things we did to go from shooting our first wedding in 2007 for $500 to making a six-figure income one year later. [iframe: src=”http://player.vimeo.com/video/40498945?title=0&byline=0&portrait=0&color=cabb9c” width=”500″ height=”281″ frameborder=”0″ webkitAllowFullScreen mozallowfullscreen allowFullScreen] For more detailed information on the contents of each DVD and to view the extended teaser, visit HARVESTDVD.com and read the information in the product description in the shopping cart. You can purchase each part separately as a video download OR you can purchase the hard copy which includes the video downloads as well as MP3s of the audio, 3 bonus videos and Sponsor promotions. Shipping is free for any continental US resident! (DVD will begin shipping the 1st full week in June). PURCHASE NOW! Thanks to our fab... Read More

Live Chat Interview | Marriage, Business & Faith

Hey guys! We did a live chat with past clients and amazing photography duo Stephen and Scarlett a few days ago, and we are making it available here on the blog!   It is an hour long talk about faith, marriage and mixing that with your business with Q & A from the live crowd! We had over 450 people tune in when it went live which was amazing!! During the live chat, some people could not here Stephen and Scarlett for the first 7 minutes or so, but the audio is on this mix, so check out the beginning if you missed it last time around.   Stephen and Scarlett also started the Prosper Community which is a photographer community for Christian photographers, or those wondering more about what that means, so check it out HERE!   Enjoy!!   [iframe: frameBorder=”0″ height=”390″ scrolling=”no” src=”http://api.vokle.com/events/56347-livechat-with-zach-and-jody-gray/embed_content?vokleChapter=0&wrapped=true”... Read More

A little update on creativeLIVE video selection!

We know so many of you are anxiously waiting to hear the chosen few who will join us in Seattle for creativeLIVE.. Here is a little video updating you on the latest… :)   [iframe: src=”http://player.vimeo.com/video/34540100?title=0&byline=0&portrait=0″ width=”600″ height=”450″ frameborder=”0″ webkitAllowFullScreen mozallowfullscreen allowFullScreen]   Stay... Read More

Featured Interview in The UK | What is Your Most Important Asset?

We had the privilege of being interviewed today for Photo Night LIVE, the “UK’s first web TV show on photography for aspiring and professional photographers!” We were interviewed by founder Ross Dean and the oh-so-sweet and talented photographer, Heline Bekker. Some great topics came up and we hope you enjoy watching the interview! Head on over to Photo Night Live! Make sure to leave a comment while you’re over... Read More

Keywording so Potential Clients can find YOU!

Hey guys! Today’s post is all about something that is super important to do when getting your images online. Anytime that you upload images to the internet, you want to make sure that Google can see them, so the way we do that is with key wording! Google can’t see images, so we need to add some keywords so that people that are out there searching can find your photos! So, check out the screen cast video below to see how to do that in Lightroom in one fast and easy step!   [iframe: src=”http://player.vimeo.com/video/23896326?title=0&byline=0&portrait=0″ width=”750″ height=”450″ frameborder=”0″] We are still on the road on the tour and are having a blast! We are headed out to San Diego today and can’t wait to see some of you... Read More

Creating Lightroom Catalogs

Hey all! Today’s tips and tricks is a video screen cast that we did just for you! We are demonstrating how we make Lightroom catalogs!   Have you ever opened Lightroom and waited, and waited and waited for it to just open? Then, over time, it seems to run slower and slower? Well, this video has come to your rescue! There are a number of different ways to speed up Lightroom and keep it running fast, but this one is what we do and is very low maintenance and also helps keep your images very organized.   Check it out! [iframe: src=”http://player.vimeo.com/video/23896285?title=0&byline=0&portrait=0″ width=”750″ height=”450″ frameborder=”0″] Thanks a ton for checking out the video! We will have more videos to come while we are out on the Pass Premier tour, so stay... Read More