“The opposite of remarkable is ‘very good.’ Are you making ‘very good’ stuff? If so, how fast can you stop!”
Seth Godin, Purple Cow
The two fastest emerging technologies in the world are Smart Phones and DSLR Cameras. Everyone and their cousin is becoming a “pro” photographer these days and we can come to one concrete conclusion based on that fact. We have LOADS of competition!
With a sea of new photographers flooding the market, launching their new websites and starting businesses left and right, how in the world do YOU stand out from the crowd and what can you do that makes you different so you get noticed? If you think that you can simply create a great product (like really nice images) and offer them at a competitive price, and meet the expectations you set for your clients, then your business will probably be over before it begins.
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Tips & Tricks REVISITED! Today’s tips and tricks is simple, short and to the point. We work in an industry that is service based and even though we do sell a product (our beautiful photos), our actual job is to serve. We are here to deliver the goods, but more importantly, our business exists to have our clients feel really great about what we do for them. We have realized that the greatest way that we can grow our business, grow our network and grow our influence with clients, is to become what Tim Sanders calls “A Lovecat.” In his book, Love Is the Killer App (a recommended read by David Jay), Tim Sanders says, “Offer your wisdom freely, give away your address book to everyone who wants it (or your contacts and network), and always be human (or, treat everyone around you as if they are more important than you).”
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Welcome to this week’s Friday Finds…REVISITED! Have you ever been on your way to a shoot, and en-route, you realize that you forgot something critical to the session like your CF cards, your reflectors, or some small adapter that makes your entire light rig work? We have!! There is no worse feeling on the planet then leaving something behind and trying to get the job done without an important piece of gear. Well the good news is, for only $2.99 you can solve that problem forever!! Introducing, Packing Pro!
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