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Finally the IN-CAMERA: Natural Light System is HERE!

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from the February 2013 category

For all of you going to WPPI this year (almost one week away!), we invite you to join us for our platform class Sunday, at 3:00m (doors open at 2:50pm)!

Not only will we be sharing on avoiding the pitfalls that most small businesses do, but we will have opening musical guests Holley Maher and Marie Hines, thanks to The Music Bed!  This event is free and you can attend if you have the full pass to WPPI.

DOORS OPEN AT 2:50!!

RSVP at this link on the Facebook event page! And if you haven’t already, make sure to add our class to your WPPI planner, and pre-board to ensure your seat if there is still space!

Feb
26
2013

WIN IN-CAMERA: Shooting DVD!

by Zach & Jody on February 26, 2013, posted in Photography Workshops

Be one of the first to have our latest DVD!

In honor of IN-CAMERA: Shooting | The Natural Light Photography System releasing one week from today, we are doing a giveaway!

One lucky person will receive a signed copy of IN-CAMERA: Shooting, mailed right to their front door!

This is what you need to do to win: [click to continue…]

Feb
25
2013

Santa Barbara & Showit!

by Zach & Jody on February 25, 2013, posted in Behind the Scenes,Speaking

  [click to continue…]

Feb
22
2013

Friday Finds | Color Calibration

by Zach on February 22, 2013, posted in Friday Finds

The Spyder 4 Elite is what we use to calibrate all of our monitors in our studio to ensure that what we see on the screen, is what we will get back in print. Calibrating your monitor is an absolute necessity if you want to make sure your bride and grooms faces don’t end up orange in their album. :)

The Spyder 4 Elite is really versatile and can tweak any monitor you have including your laptop, your iPhone or even the flat screen TV you use for showcasing images to your clients at in-home sales sessions! All you do is download the software, place the Spyder over your screen, and it shoots out and array of colors and contrast settings and then reads it, tweaks it and streamlines your color, brightness and contrast. It is amazing! If you have never calibrated your monitor, when you first do this, it can freak you out since everything might look way different. But just remember, it always looked that way, you just didn’t realize it. :)

A few things to keep in mind when it comes to color calibration and editing:

  • Laptops screens for the most part can never really be calibrated as they are not able to accurately show colors, contrast ratios and are not designed for editing. They also can shift their color in a matter of days or weeks and need to constantly be re-calibrated just to be in the ballpark (and many can’t even be adjusted to any real accuracy at all). If you are in the habit of heading to your favorite coffee shop with your laptop to adjust color and tweak and edit images, chances are your printed images will be all over the place. 
  • Make sure you edit in similar lighting conditions without too much ambient light in the room for consistency. If orange light hits your screen from the room lights, you may end up reducing orange, but in reality you only thought you needed to and then your clients look like vampires (which is pretty popular these days, so maybe it will work out for the best). :)  
  • Get a real editing monitor as that tool is just as important as your camera and lenses. We use the Dell U2410 which is designed for editing and is a really great monitor for the price. 
Get your color rockin and pick up a Spyder today!

For those of you who have been following our #secretproject on Instagram, it’s time for the secret to be revealed!

We are thrilled to announce that our IN-CAMERA workshops are coming out on DVD & as a digital download!!

[click to continue…]