(Today we have a guest post by photographer, content marketer and all around awesome dude and friend, Lawrence Chan (aka Tofurious)!
Capitalism and business is driven by self-success. However, through content strategy, focusing on the success of others can lead to success for you as well.
First, you must understand your target audience’s fears.
What problems do your clients face? What issues keep them up at night?
The bigger the problems your clients face, the bigger the opportunityfor you to generate valuable content. Cr
Imagine if you were the solution to their questions. Without motive, you helped them. How do you think they will perceive you?
If your content was helpful, they may share it. (rule #3 for trust)
If their network of friends thought the content was helpful, you became an authority figure. (rule #4 for trust)
Not only do you build trust with readers through helpful advices, but you also open up opportunities to share your portfolio work without being “salesy.” Good content coupled with SEO can increase your exposure rate dramatically.
Readers who land on your helpful tips may not need your services immediately, but may keep you in mind for future work. Check out some of the ideas below for the creative industry. If you were a pet owner, mother, bride / groom or senior, would you click on these topics?
Target: Pet Owners
How to Potty Train Your Pet
Dog Tips for Summer
Can Dogs or Cats Eat Human Foods?
How to Get My Baby to Sleep
Rekindling Sex Life After the Baby
Breastfeeding or Bottle Feeding?
Target: Brides and Grooms
How to Write the Perfect Vows
Average Wedding Photography Costs
Photo Booth Props
Senior Portrait Photography
Target: High School Seniors
How to Avoid Pimples
College Application Tips
25 Dance Moves for Prom
You might think, “Come on, Lawrence. Really? Pimple prevention tips?” Really. If seniors are your target audience, these are the solutions they seek. This is an opportunity to build trust and to become an authority.
Lastly, do not forget to add portfolio-quality photos into each of these posts. This is the perfect way to showcase your beautiful work without without having ulterior motive.
And if they so happen to peruse your professional services (e.g., photography), then bingo. This is only one of many strategies elaborated in my e-book TRUST.
For more content strategy posts, read here.