Would you rather be a small fish in a BIG pond, or a BIG fish in a small pond with your photography business?
It is MUCH easier to dominate a market when you are the ONLY one in it. (Tweet this out!)
That is why today we have a video for you on NICHE marketing and WHY it is so critical especially when you first start out.
Niche marketing is defined as:
“Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.”
The biggest reason our business went from our first wedding at $500 in June of 2007, to starting at $4,000 and booking 33 weddings in 2008 (and netting a six-figure income), was because we focused on ONE thing and focused hard. Not 10 things, not 2 things, but one. “Wedding photography for brides who valued their marriage relationship and valued photography.” That was our niche, and that is why we became succesful so fast.
Start the conversation:
So, what is an area that YOU are focused on for your niche? Or, what is a focus in your buisness that shouldn’t be and needs to be cut?
PS. If you liked this post, then SHARE it with a friend and let’s help every shooter out there niche down their brand so they can get booked up!