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3 Ways to Shoot at sunset | Part 3

by Zach on September 25, 2014, posted in Photo Tips & Tricks,Uncategorized

(This is a 3 part series, and you can access part 1 HERE and part 2 HERE for further images, diagrams and info!) 

In part 1, we talked through shooting backlit as the sun is still a little high in the sky and how to get that “glow” on your images that all portrait shooters love. In part 2, we talked about adding contrast to your images by using the just-setting sun directly to get a completely different look. Now, here in part 3, we are going to cover shooting with highly reduced contrast as the sun finally goes down.

The image above was shot AFTER the sun had completely set. This is a great time to shoot because the sun itself is not a source of light that we have to deal with, but rather the sky (that the set sun is still lighting up). The sky is now one HUGE soft-box that creates really soft light that has reduced contrast due to its large size in comparison to our subjects.


As you can see in the final images, the shots are soft, slightly flat, and have a very low contrast ratio from highlight to dark.

This time of day looks best with clear to partly cloudy skies so that the sun can bounce off the sky and send light our way. If we have an overcast day, then this timeframe for shooting can look really dreary and dark without some sort of additional lighting or lighting modifiers.


The great thing about shooting in this light, is there is not much instruction needed for HOW to do it, because we just have one gigantic light that is really easy to deal with. We can have our subjects posed in ways that flatter them, and then just expect to see everything since the light is hitting it all. You do have to be careful at this time of day because you can’t use light (or the lack thereof) to hide any parts of your client that you may not want to see. You have to use posing and correct lens choices to get flattering images. But, as you can see, the images will all have very soft skin tones that is flattering in that respect.

With these three options for shooting at sunset, you should be able to get a great wide variety of images in a very short amount of time that your clients will love! Now get out there and shoot!


(For part 1 in this series, click HERE


After the sun starts to just dip into the horizon, but BEFORE it is completely hidden from view, we like to create some photos that have more contrast and depth versus the ones we did in part 1 of this series. Here are the simple steps to do this.

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How to Make $400,000 in your photo business!

by Zach & Jody on September 19, 2014, posted in Uncategorized

Do you want to have a business that rocks like one of the following photographers?


Luke & Cat

Have grossed 1 million dollars over the past 3 years

luke and cat new

Luke and Cat were in the family business of cattle farming in Texas when they got the bug to start their own business and shoot weddings. They read blogs and worked their circle of friends and after 1 full year in business had grossed just $9,000 after shooting as many weddings. Once they took out taxes and expenses they were making around $150 per wedding!

They felt defeated.

They either had to change something or give up.

They did something incredible and over the next 3 years they grossed 1 MILLION dollars and will hit close to $400,000 this year alone!

So what changed? What was the catalyst for their success?

A Business Jump-Start

Luke and Cat came and spent $3,500 on a personal coaching session with us at the end of 2011 when things looked bleak. We poured our heart and soul into them and worked with them to get their business on track. They took what they learned that day and went home, did the hard work, and implemented everything with some spice of their own and blew their business up!

If you want to learn the same information that we shared with Luke & Cat at a fraction of the price, and take your business forward, then don’t hesitate, don’t put it off, don’t be the one that thought “maybe next year” and miss out on getting your business working now!

We have 8 seats left for our 2014 Business and Marketing workshop that is going to be at our house here in Franklin, TN on October 28th. This workshop has changed the lives of attendees many times over and you can be one of them.

It won’t cost you $3,500 to get this same knowledge, it will only cost 3 payments of $217 over 3 months!

Book your seat!


Want to pay in full? Click the below button!


(Oh, and by the way, Luke and Cat will be coming in to this coaching session via webcast to teach you more about how they have made their business grow!)

Amy & Jordan

Tripled their prices, doubled their bookings, & Cut their editing time in half


Jordan and Amy Demos were just starting out with their wedding business when we met them at a speaking event on business & marketing that we were doing in Phoenix. After they heard us teach that night, Amy attended our natural-light workshop and devoured our business & marketing teaching resources we had available.

This is the result:

“Zach and Jody’s workshop was the best investment we’ve ever made in our business. Since their workshop, our growth has been absolutely explosive both in-camera and in business. We can’t recommend it highly enough. Since taking the workshop in 2012, we’ve doubled our prices, tripled our bookings and cut our editing time in half!”

They have turned their brand into one of the fastest and most visible brands (yes, even their work has been featured in People Magazine – so cool!) and are now starting to teach photographers all over the country the things they have learned!

This is what investing in your business can do.

This can be you. You can be the next photographer who decides to make their business do something great and move forward. Or, maybe you just want to shoot better pictures and spend more time with your family.

Either way, 3 payments of $217 is worth it. 

We only have 1 spot left to attend our Natural-Light Workshop on October 26th. If you know you should be there, then this is your chance.

Take a look at some of Jordan and Amy’s stunning natural light images!

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Yes, Amy and Jordan even shot our family photos!! We are now good buds with these guys and love being with the both of them! They made a trip out to Nashville earlier this year and they rocked this session for us! :)

If you want to be able to capture images like these, then this is your chance to learn! IN-CAMERA: Shooting is only 3 payments over 3 months of just $217 to be with us LIVE in-person and get $600 of bonuses included!

Book your seat


Want to pay in full? Click the below button!


Allison Davis

Is able to shoot in any lighting situation and be more creative with her art.

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When Allison Davis attended all 3 days of workshops, she came in ready to learn and ready to figure out the methods for creating stunning images in any lighting situation. She learned that and more and this is what she had to say about her time with us.

“When I attended Zach and Jody’s 3 days of workshops I was intrigued by the premise of ‘getting it right’ in the camera. I was tired of living my life in front of my computer and since I am mostly self-taught, I knew this was a great opportunity to learn some things like nailing exposure, white balance and more. The hands-on experience was invaluable to me and the knowledge I received has opened up doors for me to shoot in any lighting situation and be more creative with my art!”

Take a look at some of Allison’s incredible images she shot in-camera with NO retouching and barely any editing!

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If you want to be able to fast-track your lighting and shoot stunning images in the camera in any lighting situation, then learning from a us first-hand is the best way to do it.

We have seen so many incredible stories, testimonies and businesses turn around after these workshops that this post is just the tip of the iceberg.

Don’t wait, as this might be one of the few chances you have to come and spend this time learning with us in-person. We are dedicated to YOU for that day and to seeing you succeed. The bonuses alone that we are giving to you are worth the price of the coaching session, and we know those tools will help you way beyond the day itself.

If you are ready to make your images work all the time, then do not miss this chance! It is only 3 payments over 3 months of $217 to come out to IN-CAMERA: Light, and we can’t wait to see you there!





3 ways to shoot at sunset with natural light – part 1

by Zach on September 18, 2014, posted in Uncategorized

This is a 3 part series and parts 2 and 3 will come out next Tuesday and Thursday respectively! :)

 Natural light, at just the right time of day or in the right circumstances can be a thing of beauty. Today, we want to talk about 3 key ways that we use natural light during sunset in order to get 3 completely different looks. Variety is important to you as an artist to keep your work fresh, and it gives your clients great choices which can help lead to more sales.


Set-Up #1 – Backlit Diffusion



The image above were shot at about 45 minutes prior to the sun-setting. When the sun is still a little high in the sky, we tend to use this method we will talk about today as our first option. There are the 3 key things we do in order to make the light soft and have the sutble “glow” to it that you see here. When you follow these steps, you will get really stunning lighting on your images that your clients will LOVE!

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