WELCOME TO THE BLOG

2015 Photography Business Reboot | Official Rules

2015 Photography Business Reboot | Official Rules

For those of you who like to know the nitty, gritty details, this is for you!   OFFICIAL RULES: By submitting an entry to the Sweepstakes (the “Sweepstakes”), you acknowledge that you have read and agree to be bound by these Official Rules and the decisions of...
read more

For those of you who like to know the nitty, gritty details, this is for you!

GIVEAWAY_Just grand Prize_final

 

OFFICIAL RULES:

By submitting an entry to the Sweepstakes (the “Sweepstakes”), you acknowledge that you have read and agree to be bound by these Official Rules and the decisions of Zach & Jody, and that you satisfy all eligibility requirements.

The Sweepstakes (“Sweepstakes”) is open to all humans age 21 or older at time of entry. Residents of Taiwan, South Korea, Portugal, Italy, Austria, China, Russia, Hong Kong, Greece, France, Japan, Spain, and Czech Republic are not eligible to enter or win. Employees of Zach & Jody (the “Sponsor”), its respective parent, subsidiaries, affiliates, advertising and promotion agencies, distributors, merchants involved with this Sweepstakes, and their immediate family members and/or those living in the same household of each are not eligible to enter or win. Sweepstakes governed by United States law. Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void where prohibited by law. No purchase necessary to enter or win. A purchase will not improve your chances of winning.

HOW TO ENTER:

To enter the Sweepstakes, follow all onscreen instructions to complete and submit the online entry form (“Primary Entry”). You can earn an Additional Entry in the Sweepstakes when you send the Sweepstakes page to a friend, age 21 or older, by following the Additional Entry instructions on the screen (“Additional Entry”). The friend must enter the sweepstakes through your referral in order to get an additional entry. All entries must be received by December 26th, 2014(“Sweepstakes Entry Period”). Online entrants subject to all notices posted online including but not limited to Sponsor’s privacy policy.

PRIZES & APPROXIMATE RETAIL VALUES (“ARV”):

Maximum ARV of all prizes: $8,000. Prize includes:

  • Full Day of Gray Mentoring Session with Zach & Jody in Nashville, TN (if applicable, winner is responsible for rental car and hotel arrangements)
  • One round trip flight voucher up to $300 (will be reimbursed upon winner booking flight)
  • Zach & Jody’s Business & Shooting 5 DVD pack (Digital downloads of: HARVEST, IN-CAMERA: Light, IN-CAMERA: Shooting, IN-CAMERA: Post, and In the Raw)
  • Complete branding kit for site, blog and print design from The Design Space
  • 1 free year of Showit websites
  • 1 Complete KISSbooks studio sample kit (includes 10×0 15 spread leather KISS, 10×10 15 spread linen KISS, 10×10 15 spread Tuscan KISS, 1 leather littleKISS, and swatch set).
  • Bay Photo wall cluster (One wall cluster or split, any size/any configuration, up to $605)
  • Zach & Jody’s Branding, Marketing & Sales Bundles (digital downloads)
  • 2 SanDisk Extreme 64GB CF cards
  • 2 SanDisk Extreme Pro 32GB SD cards
  • 1 SanDisk Extreme 16GB flash drive

If winner is unable to receive payment then prize will be forfeited, and an alternate winner may be selected in accordance with these Official Rules from among the remaining eligible entries for that prize. Prizes may not be transferred or assigned except with permission by Sponsor. Full Day of Gray Mentoring Session is based upon Zach & Jody’s availability and all prizes, if not used or redeemed, expire 12/31/2015.

Zach & Jody’s Lighting e-book and Photo Business Essentials Kit will be sent as a download in a separate email, no later than one week after the giveaway.

 

ODDS:

Odds of winning depend on number of eligible entries received during the Sweepstakes Entry Period.

THE FOLLOWING APPLIES TO THE ABOVE:

Winners will be selected in a random drawing from all eligible entries received. Random drawing will be conducted on or about December 26th, 2014by a representative from the Sponsor whose decisions are final. Winners will be notified by email and/or mail and at the judges’ discretion, will be required to complete and return an email confirmation of prize acceptance and possibly a Affidavit of Eligibility and Liability and a Publicity Release (“Affidavit/Release”) within 7 days of notification, or an alternate winner will be selected. Prize awarded within 30 days after receipt and verification of completed Affidavit/Release or prize notification. If a potential winner cannot be contacted, or if Affidavit/Release is returned as undeliverable or if the selected winner cannot accept or receive the prize for any reason, or he/she is not in compliance with these Official Rules, the prize will be forfeited and may be awarded to an alternate winner. If a winner is otherwise eligible under these Official Rules, but is nevertheless deemed a minor in his or her state of primary residence, the prize will be awarded in the name of winner’s parent or legal guardian who will be required to execute affidavit on minor’s behalf. No substitutions are permitted except if prize is unavailable, in which case a prize of equal or greater value will be awarded. Prize is not redeemable for cash and non-assignable and non-transferable except to a surviving spouse. Winner is responsible for all federal, state, local sales and income taxes. Any other incidental expenses on prize not specified herein are the sole responsibility of winner. Entry and acceptance of prize constitute permission to use winner’s name, prize won, hometown and likeness for online posting and promotional purposes without further compensation, except where prohibited by law. Limit: one prize per household. Prize is guaranteed to be awarded. If Zach & Jody goes bankrupt or out of business then the year they go out of business is the last year of payment for the premium service. If Zach & Jody is acquired or merges, it’s the new owners discretion to keep paying for the premium service. If we go bankrupt or out of business then the last year they are in business will be the payment for the premium service. Cash value of the prize cannot be redeemed.

Participating entrants agree to these Official Rules and the decisions of the Sponsor, and release, defend and hold harmless the Sponsor and its affiliated companies, and all other businesses involved in this Sweepstakes, as well as the employees, officers, directors and agents of each, from all claims and liability relating to their participation, acceptance and use or misuse of prize. Winner assumes all liability for any injury or damage caused or claimed to be caused, by participation in this Sweepstakes or use or redemption of prize. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of the prize.

Winner acknowledges the Sponsor and all other businesses concerned with this Sweepstakes and their agents do not make, nor are in any manner responsible for any warranty, representations, expressed or implied, in fact or in law, relative the quality, conditions, fitness or merchantability of any aspect of prize.

In the event of a dispute over the identity of an online entrant, entry will be deemed submitted by the “Authorized Account Holder” of the e-mail address submitted at time of entry. Authorized Account Holder means the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. The Sponsor is not responsible for: (i) lost, late, misdirected, damaged, illegible or incomplete entries; or (ii) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof; or (iii) any injury or damage to entrant’s or any other person’s computer related to or resulting from participating in the Sweepstakes. By participating in the Sweepstakes, you (i) agree to be bound by these Official Rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of Sponsor and the independent judging organization, which are final and binding in all matters relating to the Sweepstakes. Failure to comply with these Official Rules may result in disqualification from the Sweepstakes. Sponsor reserves the right to permanently disqualify from any sweepstakes it sponsors any person it believes has intentionally violated these Official Rules and cancel the Sweepstakes if it becomes technically corrupted (including if a computer virus, bot or system malfunction inalterably impairs its ability to conduct the Sweepstakes), and to select winner from among all eligible entries received prior to withdrawal. Legal Warning: ANY ATTEMPT BY AN individual, whether or not an ENTRANT, TO DELIBERATELY DAMAGE, destroy, tamper or vandalize this WEB SITE OR interfere with the OPERATION OF THE SWEEPSTAKES, IS A VIOLATION OF CRIMINAL AND CIVIL LAWS and SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES and diligently pursue all remedies against ANY SUCH individual TO THE FULLEST EXTENT PERMITTED BY LAW.

ARBITRATION:

This Sweepstakes shall be governed by and interpreted under the laws of the State of TN, United States. without regard to its conflicts of laws provisions. By participating, entrants agree that any and all disputes arising out of or relating in any way to this Sweepstakes shall be litigated only in courts sitting in Franklin, TN, United States.

WINNERS LIST:

For a winners list (available after December 27th), send a stamped, self-addressed envelope by December 26th, 2014to:

Sweepstakes Winner
c/o Zach & Jody Gray
PO Box 680114
Franklin, TN 37068
United States

 

CONFIDENTIALITY:

By entering, the information you are only signing up for the Zach & Jody newsletter. Your information will never be sold to anyone. You can unsubscribe easily from Zach & Jody’s newsletters by clicking on the unsubscribe link in the bottom right of any email.

SPONSOR:

c/o Zach & Jody Gray
PO Box 680114
Franklin, TN 37068
United States

The personal information collected from each entrant in the course of the Sweepstakes will be used by Zach & Jody for the purposes of administration of the Sweepstakes and as otherwise permitted in accordance with Zach & Jody’s Privacy Policy. Please see Zach & Jody’s Terms of Service for more information. Zach & Jody reserves the right to alter any rules of any sweepstakes at anytime. If you have any questions or complaints about a Zach & Jody sweepstakes, please contact studio@zachandjody.com.

Sweepstakes is not sponsored, endorsed or administered by [prize_brand], nor is [prize_brand] associated with the Sweepstakes in any way. You understand that you are providing information to the Sponsor and not to [prize_brand]. Any questions, comments or complaints regarding the Sweepstakes must be directed to the Sponsor or Administrator, and not to [prize_brand]. [prize_brand] is a registered trademark of [prize_brand].

The Wedding of Rebecca & Ross | Canada

The Wedding of Rebecca & Ross | Canada

Ross & Rebecca, along with daughter Alyssa, were a joy to work with in Canada this past weekend.  Ross is a film landscape shooter and Rebecca is a wedding photographer and their wedding (and bridal party) was a blast!   Below is a highlight of the day and...
read more

Ross & Rebecca, along with daughter Alyssa, were a joy to work with in Canada this past weekend.  Ross is a film landscape shooter and Rebecca is a wedding photographer and their wedding (and bridal party) was a blast!

 

Below is a highlight of the day and some of my favorite parts!

 

We shot a family session the day before the wedding at a stunning park that had some sick fall leaves and we shot film and digital for this session.

RossRebecca0001

RossRebecca0002

RossRebecca0003

RossRebecca0004

RossRebecca0005

RossRebecca0006

RossRebecca0007

 

The wedding day itself was a tricky one with on and off rain and some tough shooting situations, but our job as photographers is to make great images no matter what, and the day turned out great!!

 

I (Zach) shot this wedding with my good friend and great photographer Matt Britton who rocked it with me!

RossRebecca0003

RossRebecca0006

RossRebecca0007

RossRebecca0008

RossRebecca0009

RossRebecca0010

RossRebecca0013

RossRebecca0017

RossRebecca0019

RossRebecca0024

RossRebecca0023

RossRebecca0022

RossRebecca0021

RossRebecca0020

 

RossRebecca0011

RossRebecca0012

 

RossRebecca0015

RossRebecca0016

RossRebecca0027

RossRebecca0028

RossRebecca0030

RossRebecca0031

RossRebecca0032

RossRebecca0033
RossRebecca0035

My second shooter Matt rocking the off-camera light!

RossRebecca0037

RossRebecca0038

RossRebecca0039
RossRebecca0041

RossRebecca0042

RossRebecca0043

RossRebecca0044

RossRebecca0045

RossRebecca0046

RossRebecca0047

RossRebecca0048

RossRebecca0049

RossRebecca0051

RossRebecca0052

RossRebecca0054

RossRebecca0055

RossRebecca0056

RossRebecca0057

RossRebecca0001
RossRebecca0002

RossRebecca0005

RossRebecca0061

RossRebecca0064

RossRebecca0065

RossRebecca0067

RossRebecca0068

RossRebecca0069

RossRebecca0072

RossRebecca0073

RossRebecca0074

RossRebecca0076

RossRebecca0077

RossRebecca0078

RossRebecca0079

RossRebecca0080

RossRebecca0081

 

Congrats you two! Can’t wait to hang again soon (maybe at WPPI????)!

The Business Of Photography | Workshop

The Business Of Photography | Workshop

When you start a photography business, there is this assumption that running a photography brand is you getting to shoot a ton of cool images and get paid to do it.   Unfortunately, that is not the WHOLE picture of what it really means to have a photography...
read more

workshop20140006

When you start a photography business, there is this assumption that running a photography brand is you getting to shoot a ton of cool images and get paid to do it.

 

Unfortunately, that is not the WHOLE picture of what it really means to have a photography business. Jody and I have had the privilege of working with over 1,100 businesses and one theme has permeated them all. The management of their brand is the hardest part of what they do.

workshop20140007

This was our Zach and Jody Business workshop where we take all the proven tools and systems that make a photography brand a success, and walk along side each of our 35 students that came that day and help them implement that into their brand. We help them create a vision for their business, figure out how to keep their values and not compromise, and set goals that will work.

workshop20140008

Students are given the tools, the systems, and encouragement to start to believe that this business CAN be something that they love and that does not dominate their lives. For those that are starting out, this workshop gives them the blue-print for how to start RIGHT and not get stuck later on because they built it right from the start.

workshop20140004

We don’t think we know everything, so that is why we Skype in experts like Melissa Love who is a branding expert from the UK, and we also brought in Katelyn James who showed us how she creates community with her clients, and Luke and Cat who showed us how they have created a high-end brand in a place you would never think possible (and make $400k a year doing it!). Getting perspective from not just us, but from current photographers who are running amazing brands right now is also important to the learning process.

workshop20140003

We had 3 breakout sessions where photographers are encouraged to have self-discovery and start to implement what they already were learning that day.

workshop20140010

We had some powerful moments together talking through where our brands wanted and needed to go, and each shooter had a chance to share and start building a brand that day that they were proud of and would stand out from among all the other photographers in their area.

workshop20140013
workshop20140011

We had such a great time and can’t wait for the next one this coming spring! If you want to be there and have your business rocked like never before with the chance to make a great living and have fun doing it, then sign up for our newsletter HERE to be the first to know!
workshop20140017
If you are reading this post and say “I can’t wait for spring and need my business to get on track now!” then we are excited to also announce that our coaching sessions for 2015 are opening up now! We have just a few slots open each month for Full-Day Coaching and for our Skype Sessions. We also build custom packages for photographers that really want to take their business to the next level which are typically 6 months worth of coaching. Luke and Cat (who are now teaching other photographers how to build a brand) did 6 months of coaching with us (that turned into 3 months because they got so good so fast) and after coaching with us, their business has now grossed one Million dollars in 3 years!

Mentoring Session Full Day of Gray

 

If you want to set up a custom coaching package, just email info@zachandjody.com and we can set it up!

 

Thanks to everyone that came out and we know that your businesses will do something great IF you put the hard work into it!

Off-Camera Lighting Made Easy | Nashville Workshop Recap

Off-Camera Lighting Made Easy | Nashville Workshop Recap

(iPhone Only image from David Molnar) If there is one area of shooting that can seem to be intimidating, it is off-camera lighting. There are 50,000,000 options with gear, modifiers, power-supplies and the list goes on, then we have to figure out where to put the...
read more

IMG_0800

(iPhone Only image from David Molnar)

If there is one area of shooting that can seem to be intimidating, it is off-camera lighting. There are 50,000,000 options with gear, modifiers, power-supplies and the list goes on, then we have to figure out where to put the light, how to balance it with the ambient, and at this point many of us just give up. But all of us know that sometimes we just need off-camera lights to get the shot and sometimes we want them to create a certain cool look.

This workshop solves all of those problems by showing you a simple system for shooting off-camera lit images that makes it so easy to do that you will never have to be afraid of off-camera lighting again!

We started off the day learning the system and looking at the tools and scenarios we need to be able to overcome to get the shots we want. We had a sold-out crowd of 18 students for the day and had an awesome time eating together, learning together, and getting to know each other at our home in Franklin, TN.

workshop20140001

We then headed off to our shooting location and I intentionally found a spot with a cool looking background, but that didn’t have the best natural lighting. When you bring great lighting with you, you can shoot in places that normally you would never dream of!

Lightworkshop20140001

I first walked through the systematic steps we take to get perfect results with the very first image and zero guess-work.

Lightworkshop20140003

Lightworkshop20140005

I pulled back after going through our system and then took 5 images. Here are two of them below.

Lightworkshop20140006

Lightworkshop20140002

workshop20140001

After shooting these images I showed the students just how simple this whole thing is and then we all started shooting together. It was now the students turn to use the system and it was amazing to see them getting the exact same results as me!

Lightworkshop20140004

IMG_0771

Lightworkshop20140004

This was one of my favorite shots that I took that day with Micah (the studly husband of Elly our bride). I shot this at 2.0 on my 85L lens. When I shoot guys, I always side light them at 45 degrees to add that high contrast which looks much more manly.

Lightworkshop20140011

This was a set-up that Jody took the students through. It was a tricky spot for lighting with the hot spots on the wall, but once we added light, it made for a cool dynamic portrait!

Lightworkshop20140007

Lightworkshop20140009

Lightworkshop20140015

For this set-up we used the Sunny 16 rule in order to get the sky above the couple to not be blown out. Any time the sun is hitting anything, the exposure is ISO 100, 1/100th second and f/16. Knowing that rule helps us quicky power up the light to get the look that we want.

IMG_0775

Lightworkshop20140014

We looked to the side of the last shot above and saw this cool stage that had some nice light on it already. We added just a touch of flash to really make our bride and groom pop and got this shot.

Lightworkshop20140016

After tons of shooting around our cool Factory location, we headed out to this farm to shoot the sunset. During our Natural Light Workshop the previous day, we shot here with a completely different look. It is awesome using off-camera light and natural together, because you get a really great variation in your images that many photographers don’t have, so that helps your images to stand out from the pack!

Lightworkshop20140012

Lightworkshop20140018

For the last set-up of the day, and after each photographer had gone through our system themselves, we set up a more complex 3 light shot to show what you can do once you master one light. This shot had a main light to camera left, a fill light to camera right, and then a kicker light in the back left. This allows us to exposure for the sky, fill-in the shadows, and also separate our subject from the background.

Lightworkshop20140015

workshop20140077

workshop20140075

Each student walked away with our IN-CAMERA Light DVD so that they could review the content any time they needed to.

It was such an amazing day and we are so glad that we got to spend it with this amazing group of photographers! Thanks to everyone that came out and we can’t wait to chat with you in the private Facebook group! Welcome to the tribe!

Lightworkshop20140023

 

If you want to attend a Zach and Jody Workshop, they are very limited and when they launch, they sell out within 24 hours. To be the first to know about the next one coming this spring, and to get our free lighting eBook, click HERE to sign up!

Where to find stunning natural light | 2014 Nashville Photography Workshops

Where to find stunning natural light | 2014 Nashville Photography Workshops

When a photographer decides that they are tired of having to over-edit their images to get the “look” they want and are REALLY tired of how much time they spend in editing, that is when they are open to finding a new way to do things. Do you ever feel that...
read more


When a photographer decides that they are tired of having to over-edit their images to get the “look” they want and are REALLY tired of how much time they spend in editing, that is when they are open to finding a new way to do things. Do you ever feel that way? Maybe you love editing the few shots that are your favorites, but then when you look at the daunting task of editing your entire shoot, you feel a bit overwhelmed. All the while your kids are asking you to play with them (or, you wait until they go to bed and then get to work), and then you start wondering if this is really worth the effort.

What you really want is the below. Images you are proud of, that are finished and ready to send off to your client, and you want it to be easier! Well, it can happen and the real key is finding the natural light and using it really well. When we do that, the images almost edit themselves and your business starts to get a lot more fun! Here is a re-cap of some of the images I shot while teaching our Natural Light Workshop last weekend!

workshop20140007

We started off the day teaching how to find that amazing natural light and where to look for it, and then had an amazing lunch right at our home with our 20 students. We had a great time getting to know each other, hearing about people’s struggles and joys in their businesses, and made some great new friends.

workshop20140006

All of our students that attended got a copy of our IN-CAMERA Natural Light DVD and also our entire keynote slide-deck from the first-half of the day. Our goal is to have them leaving with every tool they need to go out and create amazing images that they love!

workshop20140015

workshop20140004

Now it was time to get out on-location and shoot some awesome shots in tons of different lighting conditions and show how we create great images no matter what hand we are dealt.

We walked straight into this alley for the first set-up and once I saw that sun bouncing off the brick wall to the left, I knew it would kick some nice light back into the little bushes and small trees and we could use those as some nice backgrounds. Even though there was not a lot of space, there was great light, and we ALWAYS shoot where the great light is. The following images were shot just behind where my (butt) is in the below picture. :)

workshop20140002

workshop20140003

workshop20140002

workshop20140001

Once I shot a few images, then I showed the students right on the back of my camera what I was getting once I used our Natural Light Photography System that we go through each time we shoot to get killer results that require very little editing.

workshop20140004

Now we had the students go through the process of using all the tools and techniques we had taught them that morning, and they started getting some AMAZING images!

workshop20140005

workshop20140006

In the below iPhone image, you can see that we lost our good light bouncing off the walls, so we showed the students how to get great light even when it is coming straight down on top of their heads. We moved up this staircase and then shot down at them so our cameras could get a good angle on the good light that was there, but not able to be seen from standing down on the walkway.

IMG_0682 2

IMG_0770

workshop20140007

workshop20140005

For this image, I shot through the grated staircase to add this texture over the image and make it look more etherial.

workshop20140006

workshop20140005

workshop20140011

workshop20140009

workshop20140008

We then had some nice light pop through the other side, so we had our couple walk in that direction for a few action shots.

RebeccaRoss0006

Next up we wanted to shoot in some really harsh sun, so we found a tough spot with hard, direct light and used the Westcott Parabolic Umbrella to diffuse the it. What we demonstrated here, was how to get a low-key shot (where the background is very dark) and you do that by putting your light source (in this case the umbrella), really close to your subject. When light is in close, it falls off, or gets dark, very fast and that can help darken the background like you will see in the final image.

workshop20140008

workshop20140015

We then headed out to a great location to get some sunset shots! The sun was not down just yet, so we set up this fun shot by diffusing the sun, and then bouncing a little hard light back into the background of our subjects. The background trees stayed in the sun to create a hi-key image (where our subject is the darkest part of the shot) and it turned out really cool!

workshop20140011

workshop20140017

workshop20140016

workshop20140010

Here I just moved in close to get a portrait shot of just the bride sitting on the white couch. The  Westcott Parabolic Umbrella was used here as well and it is one stunning diffuser!

workshop20140018

Now the sun finally started to set, and used that golden-hour light to create some warm back-lit images of our couple.

workshop20140019

This image is a panorama of 5 images stitched together to create a HUGE shot that is close to 80-100 mega-pixels in size!

workshop20140025

workshop20140024

workshop20140021

workshop20140026

For this last set of shots, I opted to exposure for the sky which had the warm glow instead of exposing for their skin tones. This helps to create an environmental shot where our subject blends in and it makes very romantic looking.

workshop20140027

workshop20140029

All of our students gave us 9.5 to 10 out of 10 reviews and we all had a blast at this first workshop we have done in over 2 years!

workshop20140016

 

If you are interested in attending a workshop at our home in TN, we are potentially planning one more weekend of them in the spring, and if you want to be there, then sign up for our email list at the top of the blog or click HERE. This workshop sold out in less than 24 hours, so when they go live, do not hesitate as seats go fast!

 

A BIG thanks to all of our amazing students and we are so grateful to know you and have spent this time with you. We will see you all in the private IN-CAMERA Facebook group!!

 

Why an Intro Video can book you MORE clients …and how to create one

Why an Intro Video can book you MORE clients …and how to create one

The fall season is upon us and there is one thing that stinks about this time of year – business can get slow for LOTS of photographers out there! But, business being slow can be a blessing in disguise, and we are going to show what you should think about doing...
read more

The fall season is upon us and there is one thing that stinks about this time of year – business can get slow for LOTS of photographers out there! But, business being slow can be a blessing in disguise, and we are going to show what you should think about doing in the off-season and start planning it NOW!

istock_000004074257xsmall

Why an intro video COULD book you more clients, and better clients come Christmas.

We all know that right around and right after Christmas lots of couple’s get engaged, lots of people want family photos done and people are willing to start planning out the new year in style. This is your opportunity to showcase your brand and excite your clients about the experience that you can offer them. One of the BEST ways to do that is with an Intro Video on your website, and here are the 5 keys that you need to for a successful intro video!

1. Showcase Their Emotion

0034

Just like you would tell an engaging story at the booking meeting with a client, you want to draw out the emotional side of what you do. You want to show in this video that you are real people who care deeply about your clients and the story you get to tell for them. Showcase your clients laughing, some tears, some sort of great, genuine emotion with a focus on your couples (or families or whoever you shoot).

2. Showcase YOU

View More: http://amyandjordan.pass.us/zach-jody-and-jax   As important as it is to show potential clients what it is like to have their images taken, people will begin to trust you when they get to know YOU. (TWEET THIS OUT!)

Show them some of you, some of the things you like, something personal, and be genuine. People trust people, so don’t make it about being too cool (unless that is your brand), or too distant.

3. Showcase your Position

If you don’t have a position yet, then think about creating one (read more about that HERE). But if you have a niche, a specific type of weddings or seniors or families that you shoot, then showcase that to draw in your potential client. Think “Estate and Vineyard Photographer” or “tattooed Brides” or “Girls Only Senior Sessions” and if you have a unique position for your market, then talk about it and showcase it in the video!

4. Hire a Pro

When getting a video done, trust us, you can do it cheaply! We used to have a 30 second promo video that we shot on a Flip Cam (remember those things?) and guess what? It worked at the tiem! But, we still recommend having a pro shoot the video for you because if there is one place to invest $$$$ into your business, it is the brand. Perception is not reality, it is the ONLY reality (as Jack Trout says) and we want to give a good representation of what our brand is all about by keeping it pro.

5. Short & Sweet

The average website only gets 42 seconds of air time, so the key is to QUICKLY draw in the client with something different (the video), keep it SHORT (about 30-45 seconds) and have it done well so it is engaging to the viewer to give them a reason to look at more of your site.

Check out this example intro trailer from the amazing Amy & Jordan Demos who are taking Arizona over by storm with their powerful brand! The video is simple, professional, engaging, emotional and short. Everything you need for a great video that helps get you booked!

 

Screenshot 2014-10-22 13.09.14

Homework:

– Think about what makes you and the experience you offer your clients unique

– Research and hire video team (or barter!) that can create your intro video (or spruce up your old one) and make one (or make a new one if your old one needs an update) during the coming slow season.

– Get one of your old clients that love you (or do a casting call!) and go out on a shoot with the video team and your clients. Write a short script of what you want in the video, shoot it and get the edit done! Then, add an auto video player to the intro of your site so that the FIRST thing people see is this video and YOU.

 

PS. Are you excited to get an intro video made and have a better chance of booking more of the right kind of clients next year? Leave a comment below and tell us about it!

Multiple Speedlites with high quality lighting | Video

Multiple Speedlites with high quality lighting | Video

If you have ever wanted to have a super light flash set-up that is able to create studio quality lighting while shooting on-location, then you are not alone. We have used speedlites for years, but always felt like we were compromising light quality when doing so. Now,...
read more

If you have ever wanted to have a super light flash set-up that is able to create studio quality lighting while shooting on-location, then you are not alone. We have used speedlites for years, but always felt like we were compromising light quality when doing so. Now, with these new modifiers we have, today we are going to show you how to create some really cool photos using speedlites and a steel wall!

 

Someone To Guide You

Someone To Guide You

Post By Zach| I was 22 years old and my biggest hope for my life was being the assistant manager at a tie store and getting a raise to $7.75 an hour so I could live on my own without the help of my mom. I didn’t go to school past the 3rd grade and my dad left...
read more

Post By Zach|

I was 22 years old and my biggest hope for my life was being the assistant manager at a tie store and getting a raise to $7.75 an hour so I could live on my own without the help of my mom. I didn’t go to school past the 3rd grade and my dad left when I was 5 years old and even though I didn’t realize it at the time, I had a deep need for someone to guide me. I needed someone to see that I could be and do more with my life because I certainly couldn’t see it.

One day the youth pastor from my small church took me out to a lunch that would change my life. He told me he believed in me and knew I could do more. Something amazing happened. I believed what he said and did it. I left Northern Minnesota 3 months later and never came back. That youth pastor was my first of many coaches (or mentors) over the years that would help me learn to see what I could’t and inspire me to something greater.

Do you ever feel that you are stuck like I was back in MN? Do you feel like you want this business to move forward but are just running in place? Do you feel like you can’t see past today and don’t really know what tomorrow could hold for you? You might need a coach. Someone that can look you straight in the eye and tell you that they believe in you, that you can and will move forward and achieve what you have dreamt of.

Here are four powerful ways to get a coach that can change all that for you!

1. Read about One:

Final_Top Reads

 

 

 

 

 

 

 

 

Reading business books is the most consistent coach we have had over the years. We read Purple Cow by Seth Godin in late 2007 and that is the main reason that our business stood out in 2008 and helped us make a six-figure income that year. Even though this kind of coach is not personally invested in your business, you do get to glean from their wisdom for only $12 or so.

2. Be One to get One:

1199182376_g7pcN-L

 

 

 

Starting a MasterMind Group 2 years ago was one of the greatest things I have ever done for our business. A MasterMind Group consists of 8-12 members that are all dedicated to meeting each week, learning new things together, becoming each others board of directors, and opening up their business mind to you and you to them. They are very difficult to create (mine took 4 months just to get all the guys in a room together), but once there is a commitment, it can be powerful. Dan Miller says that 1+1=3 meaning that when you get two great business minds together, it is like creating a 3rd mind because of the new ideas you both spawn.

(If you are interested in starting a legit MasterMind Group, then reply to this email from our newsletter and I will send you a PDF on how to create one).

3. Subscribe to One:

deborahzoephoto

There are tons of inspiring videos, Newsletters and courses from great coaches out there that you can get your hands on for free or for small monthly or one time fees. We subscribe to Jeff Walker, Michael Hyatt, Jeff Goins and CopyBlogger for great marketing and life balance coaching on a weekly basis.

Zach and Jody Coaching – Jody and I also have weekly coaching through our newsletter, and we offer DVD courses on Shooting, Lighting, Editing, Studio Work and Business Strategy which have helped thousands of photographers shoot better and make more money.

4. Book One:

Screenshot 2014-10-10 17.22.24

(Image from a Skype Coaching session we did last week for UK wedding photographers Sansom Photography)

Hiring a coach that you look up to is powerful because you get them personally. Jody and I spent over $5,000 last year hiring a coach to help us transition our business into more online teaching & to help Jody work less and be a mom more. It was WELL worth the investment!

Jody and I have been personally coaching other photographers since 2009 and set aside time each month for different types of coaching sessions.

We offer:

Skype Sessions so that we can have real face time with you, and a look at specific strategies to help you move forward. These sessions are either for photographers that need specific issues adressed, or for photographers that need follow up sessions after our full-day mentoring.

Full-Day Coaching is our most powerful and effective mentoring that we do. We spend an entire day with your studio, and days before hand deep-diving into your brand to really pull it apart and see how it can best move forward. We did this for Luke and Cat in 2011 after that had made just $150 per wedding in 10 weddings. They booked a full-day coaching session and 3 follow up Skype Sessions and to date since we coached them, they have grossed over 1 million dollars in just 3 short years! yes, you heard that right, One Million Doallars.

Don’t Hesitate

mentoring-session-skype

If you want to book a one of our limited Skype Coaching Session with us that are now becoming available for 2015, you can do that HERE

mentoring-session-full-day-of-gray

Our Full-Day Coaching sessions are now available for 2015 and will sell out fast, so if you need a deep-dive, you can book a full-day session HERE and get ready to have your business completely changed.

 

Whatever path you decide to take with coaching, just be sure you do it. If you don’t have a coach, it will be hard to know where you are going and you may never get your business moving forward.

Do you already have a coach? If so, share with us how they have inspired you and helped your business move forward in the comments below!

Using speedlites in tight spaces (Video)

Using speedlites in tight spaces (Video)

Today we have a brand new video that shows you a simple way to get great light from your off-camera speedlites and shows you how to use them in tight spaces with a simple piece of gear.   The Westcott Pro-Grip is a simple to use handle to get into tight spaces...
read more

Today we have a brand new video that shows you a simple way to get great light from your off-camera speedlites and shows you how to use them in tight spaces with a simple piece of gear.

 

westcott pro-grip The Westcott Pro-Grip is a simple to use handle to get into tight spaces for those of us that don’t want to carry a stand around and need a fast and easy way to get light where you need it.

 

Do you have a good system that you use to get some flash into small spaces? Share with us below your secrets!

 

Sales Strategy (part 1) – Persuasion

Sales Strategy (part 1) – Persuasion

“90% of selling is conviction, and 10% is persuasion.” -Shiv Khera What do you want more than anything when you walk into a meeting with a potential client? You want to book them, right? Of course we want the right clients, fun clients and clients that...
read more

“90% of selling is conviction, and 10% is persuasion.”

-Shiv Khera

3d puppet with an orange megaphone

What do you want more than anything when you walk into a meeting with a potential client? You want to book them, right? Of course we want the right clients, fun clients and clients that “click” with us, but at the end of the meeting, you want ONE thing more than anything else – the retainer.

The retainer fee paid at the end of the meeting signifies something. It says that your client believes in you. It says that they trust you and that they want you more than any other photographer to capture their event. That is a good feeling and we need to have those feelings often so that we can pay our bills and keep our kids fed.

How do we have those feelings more often, or should I say, how do we get clients to pay us more often? How do we close deals and get booked and make it happen on a regular basis?

Answer: CONVICTION 

In the coming weeks we will talk about persuasion techniques like engaging in the story, controlling the conversation, building rapport, creating trust and others, but the most powerful persuasion tool of all is that of conviction.

If you are convinced about how good your products and services are, then your prospects (those who you want to become clients) will be convinced. If you are unsure of yourself, then your client will be unsure of you. You MUST have complete conviction about what you can do when you walk into a client meeting (with a bride, a vendor or another photographer), and believe that you are capable.

There is something inspiring and engaging about someone who has complete confidence in their ability to do something and it should never smell of arrogance.

Confidence is not just about being a good photographer, it is really about how you feel about yourself. (Tweet this out)

Confidence comes from deep within you and is built by speaking truth into yourself through repetition. Napoleon Hill, in his book Think and Grow Rich, says this:

“Any idea, plan, or purpose may be placed in the mind through repetition of thought.”

If you need more confidence, then this is your action plan to becoming more confident and more convinced of your worth as a photographer.

1. Write down your goals on paper (I want to book more weddings, be more confident in my selling etc.)

2. Read those goals OUT LOUD each morning when you wake up, and each night before you go to bed.

3. Believe that you will become that person that is able to achieve those goals.

4. Each time you doubt, replace that thought with one that is uplifting and positive and refuse to accept those negative thoughts.

 

This may sound too simple to work, but the truth is that once you are convinced in your own MIND, you will convince others. You have to win the battle over your mind first, and then it will follow in your actions.

Table Rock Mountain Shoot + Business Interview | Framed

Table Rock Mountain Shoot + Business Interview | Framed

We are super excited to finally share our Table Rock Mountain shoot and extended (and exclusive) interview we did for the Framed Network! It is now available to see right here for free! Watch us in-action shooting an engagement session in the blistering winds of Table...
read more

We are super excited to finally share our Table Rock Mountain shoot and extended (and exclusive) interview we did for the Framed Network! It is now available to see right here for free! Watch us in-action shooting an engagement session in the blistering winds of Table Rock in Boise, ID, hear an interview with us about what we believe, think and how we interact with each other in business, and watch it all from the comfort of your office or living room!

Check out the video below!

3 Ways to Shoot at sunset | Part 3

3 Ways to Shoot at sunset | Part 3

(This is a 3 part series, and you can access part 1 HERE and part 2 HERE for further images, diagrams and info!)  In part 1, we talked through shooting backlit as the sun is still a little high in the sky and how to get that “glow” on your images that all...
read more

(This is a 3 part series, and you can access part 1 HERE and part 2 HERE for further images, diagrams and info!) 

0005
In part 1, we talked through shooting backlit as the sun is still a little high in the sky and how to get that “glow” on your images that all portrait shooters love. In part 2, we talked about adding contrast to your images by using the just-setting sun directly to get a completely different look. Now, here in part 3, we are going to cover shooting with highly reduced contrast as the sun finally goes down.

The image above was shot AFTER the sun had completely set. This is a great time to shoot because the sun itself is not a source of light that we have to deal with, but rather the sky (that the set sun is still lighting up). The sky is now one HUGE soft-box that creates really soft light that has reduced contrast due to its large size in comparison to our subjects.

Untitled-1

As you can see in the final images, the shots are soft, slightly flat, and have a very low contrast ratio from highlight to dark.

This time of day looks best with clear to partly cloudy skies so that the sun can bounce off the sky and send light our way. If we have an overcast day, then this timeframe for shooting can look really dreary and dark without some sort of additional lighting or lighting modifiers.

0134

The great thing about shooting in this light, is there is not much instruction needed for HOW to do it, because we just have one gigantic light that is really easy to deal with. We can have our subjects posed in ways that flatter them, and then just expect to see everything since the light is hitting it all. You do have to be careful at this time of day because you can’t use light (or the lack thereof) to hide any parts of your client that you may not want to see. You have to use posing and correct lens choices to get flattering images. But, as you can see, the images will all have very soft skin tones that is flattering in that respect.

With these three options for shooting at sunset, you should be able to get a great wide variety of images in a very short amount of time that your clients will love! Now get out there and shoot!

 

3 ways to shoot at sunset with natural light – part 2!

3 ways to shoot at sunset with natural light – part 2!

(For part 1 in this series, click HERE)  After the sun starts to just dip into the horizon, but BEFORE it is completely hidden from view, we like to create some photos that have more contrast and depth versus the ones we did in part 1 of this series. Here are the...
read more

(For part 1 in this series, click HERE

0004

After the sun starts to just dip into the horizon, but BEFORE it is completely hidden from view, we like to create some photos that have more contrast and depth versus the ones we did in part 1 of this series. Here are the simple steps to do this.

Step 1. Short Light the Ladies

We will position our ladies so that the sun is coming in just over their shoulder in order to create a very flattering lighting effect on their body, and also give the image depth and dimension. The guys can be placed with the light hitting them a little more straight on, but then the key here is to position the camera so that the lighting is coming from the right (or left) side of us like in the image above. This allows the camera to see the highlights and shadows that the light is creating.

Screenshot 2014-09-17 14.20

If we just walked over and put the sun to our back, then the image would come out flat and because there is still a bit of direct sun coming at them, it would be pretty unflattering.

Step 2. Use Open Sky for Fill

If you place your subjects in the exact same way as we did here, but to camera left had a big dark building or a bunch of dense trees, then you would not have much detail on the shadow side of the body. We prefer to have some details on the shadow side, so we use the open sky to camera left in order to create fill-light to give us the final look.

(BONUS!) Step 3. Create Layers for more Depth 

0008

If you can, put something between you and your subjects that can help create a 3rd layer. If you just shoot your subject and the background using this technique, it can make a nice image, but if you can put something in the foreground, then you will have a really pro looking shot that is dramatic and slick.

Final Tech Specs: 

Canon 5D mark 3, ISO 200, f/2.0 at 1/640th second – Canon 85mm 1.2L lens – Edited in LR 5 – Color and Exposure Captured using the Expo Disk 2.0

Stay tuned for part 3 coming this Thursday!

twitter_logo2PS. Did you enjoy this post? If you did, then be awesome and share it for us! Click HERE to Tweet it out to your fans!

How to Make $400,000 in your photo business!

How to Make $400,000 in your photo business!

Do you want to have a business that rocks like one of the following photographers?   Luke & Cat Have grossed 1 million dollars over the past 3 years Luke and Cat were in the family business of cattle farming in Texas when they got the bug to start...
read more

Do you want to have a business that rocks like one of the following photographers?

 

Luke & Cat

Have grossed 1 million dollars over the past 3 years

luke and cat new

Luke and Cat were in the family business of cattle farming in Texas when they got the bug to start their own business and shoot weddings. They read blogs and worked their circle of friends and after 1 full year in business had grossed just $9,000 after shooting as many weddings. Once they took out taxes and expenses they were making around $150 per wedding!

They felt defeated.

They either had to change something or give up.

They did something incredible and over the next 3 years they grossed 1 MILLION dollars and will hit close to $400,000 this year alone!

So what changed? What was the catalyst for their success?

A Business Jump-Start

Luke and Cat came and spent $3,500 on a personal coaching session with us at the end of 2011 when things looked bleak. We poured our heart and soul into them and worked with them to get their business on track. They took what they learned that day and went home, did the hard work, and implemented everything with some spice of their own and blew their business up!

If you want to learn the same information that we shared with Luke & Cat at a fraction of the price, and take your business forward, then don’t hesitate, don’t put it off, don’t be the one that thought “maybe next year” and miss out on getting your business working now!

We have 8 seats left for our 2014 Business and Marketing workshop that is going to be at our house here in Franklin, TN on October 28th. This workshop has changed the lives of attendees many times over and you can be one of them.

It won’t cost you $3,500 to get this same knowledge, it will only cost 3 payments of $217 over 3 months!

Book your seat!

0841ca56-6dbd-4078-8727-e60a03c5ae55

Want to pay in full? Click the below button!

211f56a7-7715-49bc-8873-34e9a9ea5243

(Oh, and by the way, Luke and Cat will be coming in to this coaching session via webcast to teach you more about how they have made their business grow!)


Amy & Jordan

Tripled their prices, doubled their bookings, & Cut their editing time in half

3fbaf45a-4ea5-4273-9dc6-fd0f4c6f3d5b

Jordan and Amy Demos were just starting out with their wedding business when we met them at a speaking event on business & marketing that we were doing in Phoenix. After they heard us teach that night, Amy attended our natural-light workshop and devoured our business & marketing teaching resources we had available.

This is the result:

“Zach and Jody’s workshop was the best investment we’ve ever made in our business. Since their workshop, our growth has been absolutely explosive both in-camera and in business. We can’t recommend it highly enough. Since taking the workshop in 2012, we’ve doubled our prices, tripled our bookings and cut our editing time in half!”

They have turned their brand into one of the fastest and most visible brands (yes, even their work has been featured in People Magazine – so cool!) and are now starting to teach photographers all over the country the things they have learned!

This is what investing in your business can do.

This can be you. You can be the next photographer who decides to make their business do something great and move forward. Or, maybe you just want to shoot better pictures and spend more time with your family.

Either way, 3 payments of $217 is worth it. 

We only have 1 spot left to attend our Natural-Light Workshop on October 26th. If you know you should be there, then this is your chance.

Take a look at some of Jordan and Amy’s stunning natural light images!

Screenshot 2014-09-16 09.12.27

Screenshot 2014-09-16 09.12.52

Screenshot 2014-09-16 09.12.54

Screenshot 2014-09-16 09.12.48

View More: http://amyandjordan.pass.us/zach-jody-and-jax

 

Yes, Amy and Jordan even shot our family photos!! We are now good buds with these guys and love being with the both of them! They made a trip out to Nashville earlier this year and they rocked this session for us! :)

If you want to be able to capture images like these, then this is your chance to learn! IN-CAMERA: Shooting is only 3 payments over 3 months of just $217 to be with us LIVE in-person and get $600 of bonuses included!

Book your seat

 

Want to pay in full? Click the below button!

211f56a7-7715-49bc-8873-34e9a9ea5243


Allison Davis

Is able to shoot in any lighting situation and be more creative with her art.

Screenshot 2014-09-16 08.55.39

When Allison Davis attended all 3 days of workshops, she came in ready to learn and ready to figure out the methods for creating stunning images in any lighting situation. She learned that and more and this is what she had to say about her time with us.

“When I attended Zach and Jody’s 3 days of workshops I was intrigued by the premise of ‘getting it right’ in the camera. I was tired of living my life in front of my computer and since I am mostly self-taught, I knew this was a great opportunity to learn some things like nailing exposure, white balance and more. The hands-on experience was invaluable to me and the knowledge I received has opened up doors for me to shoot in any lighting situation and be more creative with my art!”

Take a look at some of Allison’s incredible images she shot in-camera with NO retouching and barely any editing!

Screenshot 2014-09-16 08.19.15

Screenshot 2014-09-16 08.19.22

If you want to be able to fast-track your lighting and shoot stunning images in the camera in any lighting situation, then learning from a us first-hand is the best way to do it.

We have seen so many incredible stories, testimonies and businesses turn around after these workshops that this post is just the tip of the iceberg.

Don’t wait, as this might be one of the few chances you have to come and spend this time learning with us in-person. We are dedicated to YOU for that day and to seeing you succeed. The bonuses alone that we are giving to you are worth the price of the coaching session, and we know those tools will help you way beyond the day itself.

If you are ready to make your images work all the time, then do not miss this chance! It is only 3 payments over 3 months of $217 to come out to IN-CAMERA: Light, and we can’t wait to see you there!

images

3 ways to shoot at sunset with natural light – part 1

3 ways to shoot at sunset with natural light – part 1

This is a 3 part series and parts 2 and 3 will come out next Tuesday and Thursday respectively! :)  Natural light, at just the right time of day or in the right circumstances can be a thing of beauty. Today, we want to talk about 3 key ways that we use natural light...
read more

This is a 3 part series and parts 2 and 3 will come out next Tuesday and Thursday respectively! :)

 Natural light, at just the right time of day or in the right circumstances can be a thing of beauty. Today, we want to talk about 3 key ways that we use natural light during sunset in order to get 3 completely different looks. Variety is important to you as an artist to keep your work fresh, and it gives your clients great choices which can help lead to more sales.

 

Set-Up #1 – Backlit Diffusion

 

0001

The image above were shot at about 45 minutes prior to the sun-setting. When the sun is still a little high in the sky, we tend to use this method we will talk about today as our first option. There are the 3 key things we do in order to make the light soft and have the sutble “glow” to it that you see here. When you follow these steps, you will get really stunning lighting on your images that your clients will LOVE!

Step 1. Find Natural Diffusion 

First, we find something to take the sun (which is still a little bit up in the sky) and diffuse it, but NOT block it completely. Then, we put their backs to the sun so the light creates a nice halo effect around them. We live in TN and we have LOTS of trees here, so we try and find one with some colored leaves on it that can tone down the power of the light and give us that glow and vibrant color.

0007

 

You can see how the tree spreads out the light and gives us that softer diffusion to create that glow around our subjects. The light hitting their backs is still direct, just toned down.

 

Step 2. Open Sky as the Main Light

Next, we make sure that there is open sky hitting their faces. If there was a tree with diffused light, but our subjects were facing a huge hill or a dark building, then the light bouncing back at them would be dull. If, however, the sun that is behind them is lighting up the sky, then bouncing back into their face and body, then we will have a nice “main” light to give good, soft light on them. If you were in the camera position from the above shot and turned your head around and looked behind you, you would see nothing but a bright open sky and that is what is hitting their faces – soft, reflected light.

Screenshot 2014-09-17 13

Step 3. Use a Reflector as Fill-Light

When we are further away like in the shot above, then we don’t need perfect light in the eyes. But, as soon as we get close, we need to use a reflector in order to open up the shadows that the main light (the sky) is creating. This will give our images that finished look in the camera before we even put them into post-production. We used the silver side of our reflector for this shot because it gives lots of reflective power. If you are NOT reflecting direct sun, then silver is a good bet. If you are reflecting direct sun, then using white is a better option. (See our post on using reflectors HERE for more info!).

Essentially, we are using the silver side of our reflector and bouncing light back up into the shadows that are coming down the face from the sky (our main light). If you want to know which reflector we use, then you can download our free gear list HERE.

0002

In the final image, you can see how we have that soft light on their faces, you will notice the reflection in her eye which is the reflector filling in the shadows, and the overall image comes out nicely.

 

For added effect, you can add a touch of sun-flare to the shot (like this one has), by just moving your camera ever so slightly into the bits of sun peeking through the tree. Removing your lens hood can help you get better lens flare as well. (For more info on shooting with great lens flare, read our entire post about it HERE).

 

Stay tuned this coming Tuesday for part 2 on this post!

 

PS. If you loved this post, then you know what to do! Share it with your fans on Twitter by clicking HERE!

Registration is LIVE! | Grab your seats before they’re gone!

Registration is LIVE! | Grab your seats before they’re gone!

This is a pinned post! Scroll down to see our most recent posts :) IN-CAMERA Workshops released to newsletter subscribers 24 hours ago,  most are sold out but there are a few seats remaining!       What are the IN-CAMERA Workshops? Our IN-CAMERA...
read more

This is a pinned post! Scroll down to see our most recent posts :)

IN-CAMERA Workshops released to newsletter subscribers 24 hours ago,  most are sold out but there are a few seats remaining!

 

pay in full

payment plan

 

 

What are the IN-CAMERA Workshops?

Our IN-CAMERA Workshops are a personalized, hands-on workshop that teaches you a specific area of either photography or business so you can learn ALL the tools, tricks and tips in one day to catapult you forward to shooting the way you want faster, and running your business better. We have personally taught over 1,000 students at these workshops and they are back!

workshopteachingcollage

Where are these Workshops?

The workshops will be held at our new home in Franklin, TN! This will be an amazing chance to spend time with us in our own home and sit at our dining room table, hang out in our living room and spend time with us on the back porch around the fire!

0000b (2)

0002

In the past, photographers have traveled from all over the world to attend these IN-CAMERA workshops including Puerto Rico, England, Florida, California, Texas, MN, MI, IL and more! This will be the event that will change your career and coming to Nashville will be an amazing experience!

Early Bird Access

Class sizes are limited, and it has been two years since IN-CAMERA workshops have been available, so we anticipate a fast sell-out. Get first access when registration goes LIVE next Monday the 15th by making sure you’re subscribed to our newsletter (when you sign up you also get a free copy of our off-camera light eBook!).

WorkshopCollage3

 


 

 

THREE DAYS of WORKSHOPS

 

We have three days of workshops available for you. You can come to one workshop, two, or if you attend all three you become a VIP and not only do you get a price break but additional privileges as well!

Day 1 | IN-CAMERA: Shooting

(the natural-light workshop)

soldput crop

Sunday, October 26th, 2014 – 10:30am-8:30pm

IMG_2899

What you will learn:
This workshop is all about natural light. Where to find it, how to make it better, and how to shoot in it with amazing results right IN-CAMERA.

We will teach you our entire system for shooting perfect exposures, perfect color and killer compositions. You will walk away confident and capable of shooting in any natural lighting conditions with ease.

We will also walk you through our system for lightning fast editing! You will follow along as we edit images from the day’s shoot and you will learn the 3 main keys for lightning fast editing! (We can edit an entire wedding in just 2.5 hours and a portrait session in just 30 minutes or less. You will get the tools to start editing faster!).

Also covered:
Posing couples, posing individuals, flattering the female body, 3+ hours of shooting with live models on-location, the chance to build your portfolio and much much more!

Details:
Class size 20 ppl max. Workshop includes classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shooting, catered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day editing workflow.

Prerequisites:
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).

Is this workshop for me?
This class is for beginner to intermediate photographers or anyone interested in raising the quality of their images IN-CAMERA.

bonus_button_360

$600+ in BONUSES Included with Your Registration!

  • Our Lightroom pre-set pack ($29 value)
  • IN-CAMERA: Shooting DVD given at the workshop ($249 value)
  • $150 discount code for IN-CAMERA: Post DVD
  • Access to the IN-CAMERA Facebook group of over 450 past attendees!
  • Exclusive access to a 1 hour Q & A followup webinar with other IN-CAMERA: Shooting attendees
  • Invite to the Saturday evening mixer at our home (Sat, Oct 25th – the evening before this workshop!)
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

 

 


Day 2 |IN-CAMERA: Light

soldput crop

Monday, October 27th, 2014 – 10:30am-8:45pm

0009

What you will learn:

This is THE workshop that will end your off-camera lighting fears forever.

Not only will you master our system for off-camera flash portraiture, you will feel as though you had been doing it for years. We teach the most sophisticated lighting in the simplest way possible to give you complete confidence in any portrait lighting scenario.

If you have always wanted to learn off-camera lighting, or want it to be more consistent, then this is the workshop for you.

You will also learn:
Lighting styles that flatter your clients body type, lighting couples, lighting in harsh light, lighting with small speedlites, lighting with more than 1 light, controlling a manual strobes on location, lighting ratios, lighting styles, composition, file finishing techniques, followed up with bonus class time taking attendees through how we apply these same principles to our reception lighting process.

Details:
Class size 18 ppl max. Workshop includes classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shooting, catered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day image review and file finishing techniques.

Prerequisites:
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).
This class is for beginner to advanced photographers or anyone interested in raising the quality of their off-camera lighting images IN-CAMERA.

bonus_button_360

$600+ in BONUSES Included with Your Registration!

  • Our lightroom pre-set pack ($29 value)
  • IN-CAMERA: Light DVD given at the workshop ($249 value)
  • In the Raw video on Advanced Lighting ($99 value – digital download)
  • Access to the IN-CAMERA Facebook group of over 450 past attendees!
  • Exclusive access to a 1 hour Q & A followup webinar with other IN-CAMERA: Light attendees
  • Invite to the Saturday evening mixer at our home (Sat, Oct 25th)
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

 


Day 3 | IN-CAMERA: Business & Marketing

2 seats remaining

Tuesday, October 28th, 2014 – 9:15am-6pm

with special guests, Katelyn James, Melissa Love, and Luke & Cat!

specialguests

What you will Learn:
This all-encompassing workshop dives into the most important areas that you need to have in place for running a modern day, cutting edge photography studio that will continue to thrive regardless of the economy.

In this workshop we will teach you the 6 major keys to running a successful photography brand. We will show you how to stand out, how to get paid more, how to sell your work for what its worth, how to WOW your clients and much more. If you want to make more money and have more freedom in your life then this is the workshop for you.

We have had the privilege of teaching thousands of photographers all over the world our business and marketing strategies that helped us go from shooting our first wedding at $500, to making over $100,000 the very next year. This is a rare chance to be with us in-person where we work on your businesses in a small, intimate environment.

Special Guests!

Not only will you have access to us for the entire day, but we are also bringing in some of the hottest industry leaders and up and comers in the country via webcast to share their expertise.

Katelyn James

Photographer & Business Coach

SW Newlywed home post-4777

Katelyn James started her professional photography career as a Junior in college and was shooting 25+ weddings annually within her second year. After growing her business and gaining recognition in national publications such as Professional Photographers Magazine, The Knot, Southern Living Weddings, Southern Weddings, Eco Weddings and multiple other publications, she began teaching and coaching photographers from all over the country and internationally. Her work has also been featured numerous times on national wedding blogs such as Real Simple, Style Me Pretty, Ruffled, Inspired by This, Grey Likes Weddings, BRIDES and Green Wedding Shoes.

Melissa Love

Branding & Design Specialist – United Kingdom

Screenshot 2014-09-09 12.41.50

Melissa specializes in helping creative types design themselves into their own businesses, by putting them at the heart of the design process. She loves to work with photographers, artists, designers, fashion labels and artisans of all types.

She is based in Cornwall in the UK, but thanks to the magic of the internet, she work with clients all over the world.

And she also has a nifty little design store with all sorts of design goodies to make your life easier.

Luke & Cat

Top Industry Earners

luke and cat new
This dynamic duo from Texas went from grossing 9k in their first year of business (2011) to grossing close to one million dollars in their last 3 years combined. Luke and Cat trace their entrepreneurial beginnings to agribusiness and Texas cattle ranching, and now have built a thriving photography business utilizing principles from their agriculture roots and pairing that with a passion for connecting with their clients.

They have traveled internationally photographing weddings, had their work featured by prominent editors at Style Me Pretty, Ruffled, and The Knot, yet Luke and Cat consider the authentic relationships they cultivate with their clients to be their highest reward.

These two amazing business minds along with their two bulldogs, Wilma and Hudson, are doing something right in this industry and attendees will learn the top five tips that have allowed Luke & Cat to exponentially grow their business.

Additional topics covered in IN-CAMERA: Business & Marketing:

Marketing, branding, standing out, pricing yourself to succeed, investing in your clients & vendors to work for you, creating balance, making more money, sales that work, booking more clients, dreaming big dreams, and executing goals.

If you want more time with your kids, then this is the workshop for you.

If you want to make more money, then this is the workshop for you.

If you want a lasting business, then this is the workshop for you.

Further Details:
Class size 30 ppl max. Workshop includes classroom teaching time, live webcast by above mentioned special guests, breakouts, snacks and beverages, catered lunch, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop or i-device for note taking.

bonus_button_360$500+ in BONUSES Included with Your Registration!

  • Harvest Business DVD given at the workshop ($249 value)
  • Sales Bundle with mp3’s and sales documents ($35 value)
  • Marketing Bundle with cost-free marketing guide, client consult guide & pricing guide ($35 value)
  • Sales Bundle with Strategy Guide, mp3, & our Sales Documents ($35 value)
  • Access to the IN-CAMERA Facebook group of over 450 past attendees!
  • Exclusive access to a 1 hour Q & A followup webinar with other Business & Marketing attendees
  • Invite to the Saturday evening mixer at our home (Sat, Oct 25th)
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

 

 

pay in full

 

 

 

payment plan

 


 

This could be you…

vip-logo

VIPworkshops No arrow

soldput crop

- Limited to 10 Seats -

We have an exclusive opportunity available only to our newsletter subscribers for a special VIP attendee experience. For those attending all three workshop days as a VIP, in addition to receiving the bonuses each workshop offers, VIPs will also receive these additional three privileges:

  1. A private dinner with us and the other VIPs on Saturday the 25th (5:00pm-7:00pm) before the workshop mixer begins!
  2. Every product we offer in our storefront ($1,350 value)
  3. Exclusive VIP savings of $400 on your registration price

 


 

What Others have said about the IN-CAMERA Workshops:

0025

This is the best investment I could have made in my business. I’m so thrilled I did it early on in my business.”
– IN-CAMERA: Business attendee


Loved it, Love it, Loved it! Learned so much it blows my mind!”
– IN-CAMERA: Shooting attendee


This is the most beneficial class to learn how to improve my photography. It was broken down in a way we could easily understand and apply it.”
– IN-CAMERA: Light attendee


This is truly one of the best workshops I have ever attended!”
– IN-CAMERA: Shooting attendee

Read more reviews at these links!

Renee Booe Photography

Rand J Studios

The Blessed Everyday

Lynette Smith Photography

Eggroll Boy


We have partnered with the below companies who are giving away gear valued at over $1,500, coupon codes and more!

INCAMERAregisitration headerSponsors - Copy

 

 


Travel Logistics

Take advantage of the private facebook group that you will get access to upon registration, to reach out to other attendees to share rental cars and hotel rooms.

 

night_skyline

 

Airport:
Nashville International Airport (BNA)

Driving Directions:
The workshops will be at our home in Franklin, TN and the final driving directions will be emailed to attendees 1 week prior to the workshop.
(Point of reference address: 1505 Murfreesoboro Road, Franklin TN)

Hotels:
Drury INN from $119 per-night (5 miles away from workshop location | Approx 8  minute drive)
1874 West McEwen Drive • Franklin, TN

A-Loft Hotel (for the hipsters) from $184 per-night (6.5 miles away from workshop location | Approx 11 minute drive)
7109 South Springs Drive • Franklin, TN

Comfort Inn from $78 per-night (3 miles away from workshop location| Approx 5 minute drive)
4206 Franklin Commons Ct • Franklin, TN

Days Inn from $79 per-night (3 miles away from workshop location| Approx 5 minute drive)
3915 Carother Parkway • Franklin, TN

America’s Best Value Inn from $68 per-night (3 miles away from workshop location| Approx 5 minute drive)
4201 Franklin Commons Ct • Franklin TN

 

register-now-button-free-537

1 simple trick to making awesome flash images

1 simple trick to making awesome flash images

(Image that was set-up and shot at a real wedding within 60 seconds using today’s technique)   If you’re looking for the secret to making your off-camera lighting shots look exactly the way you want  – we’ve got the answer in two words:...
read more

0057

(Image that was set-up and shot at a real wedding within 60 seconds using today’s technique)

 

If you’re looking for the secret to making your off-camera lighting shots look exactly the way you want  – we’ve got the answer in two words:

Lighting Ratios

Understanding and executing lighting ratios is one of the most important elements to creating off-camera lighting shots that look the way you want them to. I hate being confused and REALLY hate being stuck in front of a client wondering how to get a shot to look right. Today’s lighting ratio tip is going to solve that problem for you with many of your off-camera flash shots!

ratiocallage

 

Whether you go BIG or small with off-camera lighting, you need to know how much light to put on your subject vs. how much is in the background in order to get the right look. And getting the right look using the right ratio of light is going to give your images their unique style and make your shots stand out! The above images are shot at 3 different lighting ratios.

  • The first is 3 to 1, which means that the main light is 2 times brighter than the ambient light that was already hitting our subjects face.
  • The second shot is 5 to 1 lighting and has the off-camera light set at 3 times the power of the ambient light hitting her face and now (because of the unique conditions of the light on this day), the background starts to get detail in it (I am giving these ratios based on the light on her face, NOT the light in the sky).
  • The third image has the main light 4 times brighter than the light already on her face which gives us LOTS of contrast and lots of sky detail. All of these images were shot with just 1 light in this example.

 

Pick the Ratio Style you Like, and then:

So once we decide which type of image ratio we like or want for our set-up, how do we get our settings on the flash and camera to execute that every time?

 

 

can-you-keep-a-secret2

 

One awesome trick that we learned a LONG time ago that we still rarely see others teach, is how to make your light-meter give you the ratio of light you are looking for in one step, and that is what I am going to show you today.

LightMeter All

In this image, you can see some of the main settings on a typical light meter. But, on the Sekonic light meter (and on some others), there is a unique setting called “Flash Percentage” that you see at the middle right. This is the secret. This is a powerful tool that most people don’t know about!

What it Does

When you set-up your off-camera light (no matter what type of light it is) on manual power settings, and then simply take a reading with your light meter, the meter will give you this % rating. What the meter is doing, is reading the existing light in that particular area that the meter has been placed, and then it is reading the flash that hit it. Then, it does something remarkable. It tells you the DIFFERENCE between the two, aka the RATIO of flash vs ambient.

If it reads 50%, that means that the image will have 50% flash and 50% ambient light at those camera and flash settings. Every 10% increase in the percentage is a doubling of flash power (the percentage represents how much flash is in the shot), so if you go to 60%, then you are putting 2 times more flash into the existing ambient light, or, you have a 3 to 1 lighting ratio! Now, look back up at the example images and then decide if you want 3 to 1, 5 to 1 or 9 to 1. You can then just power up the flash until the meter reads the percentage that you want!

60% = 3 to 1 

70% = 5 to 1 

80% = 9 to 1 

0011

(Now this does not work in every situation, so you have to know when you can and can’t use this technique to get the results that you saw above).

How To Learn More First-Hand

IN-CAMERA Workshops

These are the kind of techniques that we will be teaching at our revamped IN-CAMERA Workshops.

Mark your calendars! Event registration goes LIVE this Monday at noon CST first to newsletter subscribers for 24hours, and then everyone else can grab any remaining seats on Tuesday! But, if history repeats itself, then most or ALL of the seats will be gone on Monday!

0026

Fall 2014 IN-CAMERA Workshop Details are here!

Fall 2014 IN-CAMERA Workshop Details are here!

  (This is a pinned post, scroll down for our most recent blogs!) You have been waiting for the 2014 IN-CAMERA Workshops, and we are excited to release the details! View the trailer below to get a glimpse into what all the hype is about.   What are the...
read more

 

(This is a pinned post, scroll down for our most recent blogs!)

You have been waiting for the 2014 IN-CAMERA Workshops, and we are excited to release the details!

View the trailer below to get a glimpse into what all the hype is about.

 

What are the IN-CAMERA Workshops?


Our IN-CAMERA Workshops are a personalized, hands-on workshop that teaches you a specific area of either photography or business so you can learn ALL the tools, tricks and tips in one day to catapult you forward to shooting the way you want faster, and running your business better. We have personally taught over 1,000 students at these workshops and they are back!

workshopteachingcollage

Where are these Workshops?

The workshops will be held at our new home in Franklin, TN! This will be an amazing chance to spend time with us in our own home and sit at our dining room table, hang out in our living room and spend time with us on the back porch around the fire!

0000b (2)

0002

In the past, photographers have traveled from all over the world to attend these IN-CAMERA workshops including Puerto Rico, England, Florida, California, Texas, MN, MI, IL and more! This will be the event that will change your career and coming to Nashville will be an amazing experience!

Early Bird Access

Class sizes are limited, and it has been two years since IN-CAMERA workshops have been available, so we anticipate a fast sell-out.  Get first access when registration goes LIVE next Monday the 15th by making sure you’re subscribed to our newsletter (when you sign up you also get a free copy of our off-camera light eBook!).

WorkshopCollage3

 


 

 

THREE DAYS of WORKSHOPS

 

We have three days of workshops available for you. You can come to one workshop, two, or if you attend all three you become a VIP and not only do you get a price break but additional privileges as well!

Day 1 | IN-CAMERA: Shooting

(the natural-light workshop)

Sunday, October 26th, 2014 – 11:15am-8:45pm

IMG_2899

What you will learn:
This workshop is all about natural light.  Where to find it, how to make it better, and how to shoot in it with amazing results right IN-CAMERA.

We will teach you our entire system for shooting perfect exposures, perfect color and killer compositions. You will walk away confident and capable of shooting in any natural lighting conditions with ease.

We will also walk you through our system for lightning fast editing! You will follow along as we edit images from the day’s shoot and you will learn the 3 main keys for lightning fast editing! (We can edit an entire wedding in just 2.5 hours and a portrait session in just 30 minutes or less. You will get the tools to start editing faster!).

Also covered:
Posing couples, posing individuals, flattering the female body, 3+ hours of shooting with live models on-location, the chance to build your portfolio and much much more!

Details:
Class size 20 ppl max. Workshop includes classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shooting, catered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day editing workflow.

Prerequisites: 
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).

Is this workshop for me?
This class is for beginner to intermediate photographers or anyone interested in raising the quality of their images IN-CAMERA.

bonus_button_360

$600+ in BONUSES Included with Your Registration!

  • Our Lightroom pre-set pack ($29 value)
  • IN-CAMERA: Shooting DVD given at the workshop ($249 value)
  • $150 discount code for IN-CAMERA: Post DVD
  • Access to the IN-CAMERA Facebook group of over 450 past attendees!
  • Exclusive access to a 1 hour Q & A followup webinar with other IN-CAMERA: Shooting attendees
  • Invite to the Saturday evening mixer at our home (Sat, Oct 25th – the evening before this workshop!)
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

 

 


 Day 2 |IN-CAMERA: Light

(the off-camera lighting workshop)

Monday, October 27th, 2014 – 10:45am-9:00pm

0009

What you will learn:

This is THE workshop that will end your off-camera lighting fears forever.

Not only will you master our system for off-camera flash portraiture, you will feel as though you had been doing it for years. We teach the most sophisticated lighting in the simplest way possible to give you complete confidence in any portrait lighting scenario.

If you have always wanted to learn off-camera lighting, or want it to be more consistent, then this is the workshop for you.

You will also learn:
Lighting styles that flatter your clients body type, lighting couples, lighting in harsh light, lighting with small speedlites, lighting with more than 1 light, controlling a manual strobes on location, lighting ratios, lighting styles, composition, file finishing techniques, followed up with bonus class time taking attendees through how we apply these same principles to our reception lighting process.

Details:
Class size 18 ppl max. Workshop includes  classroom teaching time, on-location shooting with models, instant feedback & instruction from Zach & Jody during live shootingcatered lunch, catered dinner, snacks and beverages, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:  
Laptop with Adobe Lightroom 5 installed to follow along through our end of the day image review and file finishing techniques.

Prerequisites: 
Basic knowledge of your DSLR with at least one fixed aperture lens (non-fixed aperture lenses are welcome, but not recommended).
This class is for beginner to advanced photographers or anyone interested in raising the quality of their off-camera lighting images IN-CAMERA.

bonus_button_360

$600+ in BONUSES Included with Your Registration!

  • Our lightroom pre-set pack ($29 value)
  • IN-CAMERA: Light DVD given at the workshop ($249 value)
  • In the Raw video on Advanced Lighting ($99 value – digital download)
  • Access to the IN-CAMERA Facebook group of over 450 past attendees!
  • Exclusive access to a 1 hour Q & A followup webinar with other IN-CAMERA: Light attendees
  • Invite to the Saturday evening mixer at our home (Sat, Oct 25th)
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

 

 


 

 

Day 3 | IN-CAMERA: Business & Marketing 

Tuesday, October 28th, 2014 – 9:15am-6pm

with special guests, Katelyn James, Melissa Love, and Luke & Cat!

specialguests

 

What you will Learn:
This all-encompassing workshop dives into the most important areas that you need to  have in place for running a modern day, cutting edge photography studio that will continue to thrive regardless of the economy.

In this workshop we will teach you the 6 major keys to running a successful photography brand. We will show you how to stand out, how to get paid more, how to sell your work for what its worth, how to WOW your clients and much more. If you want to make more money and have more freedom in your life then this is the workshop for you.

We have had the privilege of teaching thousands of photographers all over the world our business and marketing strategies that helped us go from shooting our first wedding at $500, to making over $100,000 the very next year. This is a rare chance to be with us in-person where we work on your businesses in a small, intimate environment.

Special Guests! 

Not only will you have access to us for the entire day, but we are also bringing in some of the hottest industry leaders and up and comers  in the country via webcast to share their expertise.

Katelyn James

Photographer & Business Coach 

SW Newlywed home post-4777

Katelyn James started her professional photography career as a Junior in college and was shooting 25+ weddings annually within her second year. After growing her business and gaining recognition in national publications such as Professional Photographers Magazine, The Knot, Southern Living Weddings, Southern Weddings, Eco Weddings and multiple other publications, she began teaching and coaching photographers from all over the country and internationally. Her work has also been featured numerous times on national wedding blogs such as Real Simple, Style Me Pretty, Ruffled, Inspired by This, Grey Likes Weddings, BRIDES and Green Wedding Shoes.

Melissa Love

Branding & Design Specialist – United Kingdom

Screenshot 2014-09-09 12.41.50

Melissa specializes in helping creative types design themselves into their own businesses, by putting them at the heart of the design process. She loves to work with photographers, artists, designers, fashion labels and artisans of all types.

She is based in Cornwall in the UK, but thanks to the magic of the internet, she works with clients all over the world.

And she also has a nifty little design store with all sorts of design goodies to make your life easier.

Luke & Cat

Top Industry Earners 

luke and cat new
This dynamic duo from Texas went from grossing 9k in their first year of business (2011) to grossing close to one million dollars in their last 3 years combined. Luke and Cat trace their entrepreneurial beginnings to agribusiness and Texas cattle ranching, and now have built a thriving photography business utilizing principles from their agriculture roots and pairing that with a passion for connecting with their clients.

They have traveled internationally photographing weddings, had their work featured by prominent editors at Style Me Pretty, Ruffled, and The Knot, yet Luke and Cat consider the authentic relationships they cultivate with their clients to be their highest reward.

These two amazing business minds along with their two bulldogs, Wilma and Hudson,  are doing something right in this industry and attendees will learn the top five tips that have allowed Luke & Cat to exponentially grow their business.

Additional topics covered in IN-CAMERA: Business & Marketing:

Marketing, branding, standing out, pricing yourself to succeed, investing in your clients & vendors to work for you, creating balance, making more money, sales that work, booking more clients, dreaming big dreams, and executing goals.

             If you want more time with your kids, then this is the workshop for you.

            If you want to make more money, then this is the workshop for you.

            If you want a lasting business, then this is the workshop for you.

Further Details:  
Class size 30 ppl max. Workshop includes classroom teaching time, live webcast by above mentioned special guests, breakouts, snacks and beverages, catered lunch, and a killer “Hello My Name Is:” name tag.

Bring it if you got it:  
Laptop or i-device for note taking.

bonus_button_360$500+ in BONUSES Included with Your Registration!

  • Harvest Business DVD given at the workshop ($249 value)
  • Sales Bundle with mp3’s and sales documents ($35 value)
  • Marketing Bundle with cost-free marketing guide, client consult guide & pricing guide ($35 value)
  • Sales Bundle with Strategy Guide, mp3, & our Sales Documents ($35 value)
  • Access to the IN-CAMERA Facebook group of over 450 past attendees!
  • Exclusive access to a 1 hour Q & A followup webinar with other Business & Marketing attendees
  • Invite to the Saturday evening mixer at our home (Sat, Oct 25th)
  • Discount codes from event sponsors
  • Entry into sponsor gear giveaways

 

 

 


 

This could be you…

vip-logo

VIPworkshops

- Limited to 10 Seats -

We have an exclusive opportunity available to our newsletter subscribers for a special VIP attendee experience. The first 10 people to register for all three days will not only receive the bonuses each workshop offers, but VIPs will also receive these additional three privileges:

  1.  A private dinner with us and the other VIPs on Saturday the 25th at our home before the workshop mixer begins (5:00pm-7:00pm)!
  2.  Every product we offer in our storefront*  ($1,350 value)
  3.  Exclusive VIP savings of $450  on your registration price

*Does not include mentoring sessions.


 

What Others have said about the IN-CAMERA Workshops:

0025

 “This is the best investment I could have made in my business. I’m so thrilled I did it early on in my business.”
– IN-CAMERA: Business attendee


Loved it, Love it, Loved it!  Learned so much it blows my mind!”
– IN-CAMERA: Shooting attendee


This is the most beneficial class to learn how to improve my photography.  It was broken down in a way we could easily understand and apply it.”
– IN-CAMERA: Light attendee


This is truly one of the best workshops I have ever attended!”
– IN-CAMERA: Shooting attendee

Read more reviews at these links!

Renee Booe Photography

Rand J Studios

The Blessed Everyday

Lynette Smith Photography

Eggroll Boy


We have partnered with the below companies who are giving away gear valued at over $1,500, coupon codes  and more!

 

INCAMERAregisitration headerSponsors - Copy

 

 


Travel Logistics

Take advantage of the private facebook group that you will get access to upon registration, to reach out to other attendees to share rental cars and hotel rooms.

 

night_skyline

 

Airport:
Nashville International Airport (BNA)

Driving Directions:
The workshops will be at our home in Franklin, TN and the final driving directions will be emailed to attendees 1 week prior to the workshop.
(Point of reference address: 1505 Murfreesoboro Road, Franklin TN)

Hotels:
Drury INN from $119 per-night
1874 West McEwen Drive • Franklin, TN

A-Loft Hotel (for the hipsters) from $184 per-night
7109 South Springs Drive • Franklin, TN

Comfort Inn from $78 per-night
4206 Franklin Commons Ct • Franklin, TN

Days Inn from $79 per-night
3915 Carother Parkway

America’s Best Value Inn from $68 per-night
4201 Franklin Commons Ct • Franklin TN

 


Don’t forget…

Mark your calendar for Monday, October 15th!  Registration opens up for 24 hours to newsletter subscribers starting at Noon, CST!

We’re excited to have you join us!!

0294

 

How we became better photographers

How we became better photographers

  “Tell me and I forget, teach me and I may remember, INVOLVE me and I will learn,” -Benjamin Franklin There is great value in being able to hop online, head to a blog, listen to a podcast, watch a video on Youtube and get some really great...
read more

0051

 

“Tell me and I forget, teach me and I may remember, INVOLVE me and I will learn,”

-Benjamin Franklin

There is great value in being able to hop online, head to a blog, listen to a podcast, watch a video on Youtube and get some really great information on how to do things better. We have valued that for our own education and know that many thousands of you that read this blog each week have valued that from us.

But is that enough?

Back in 2006 when I (Zach) first picked up a camera and starting learning to shoot, I went to the library, went online and devoured any piece of information I could get about shooting great, natural light images. Then I would go out and practice. It seemed that it was hard to take what I had read or seen online and quickly translate that into real-world experience. It was hard. Do you know that feeling? The feeling of wanting to produce something wonderful, and falling short? I know I do.

An image-changing Friendship

That same year, a photographer named Evan Baines emailed me and said he wanted to connect and support me in my journey to becoming a better photographer. We went on shoots together, critiqued each-others work, and he really was the biggest mentor in my shooting that I have had to date. Our very first photography workshop we ever did was a joint workshop with his studio! The lessons that I learned by working and shooting side-by-side with a talented photographer that I respect has paid dividends for years.

0005 (2)

 

So here is our question to YOU, the photographer reading this post. Who is your mentor that you actually spend time shooting with? If you want to become a better photographer and advance your shooting as fast as possible, then you need to work with someone that you look up to. It can be a great shooter in town that you email and ask to tag along with, it can happen with second shooting gigs, and it can happen by attending well-reviewed workshops with a photographer that really cares about you becoming a better shooter.

 

0001

$12,500 Worth of Pictures 

One of the biggest lessons we learned early on in our natural light shooting, was to look for, and understand, what great natural light looked like, and then shoot in it. Understanding the subtle difference between soft-light and directional soft-light allowed us to capture some stunning images at weddings that our clients fell in love with.

The couple above, Mark and Kelsey, came to our home studio after the wedding to see their images, and were so excited at what they saw, that they spent a total of $12,500 on their wedding pictures. That wedding was also shot so well, that Photo-Vision did their first 5 part series on it and exposed us to 35,000 photographers around the world. That is what beautiful, story-telling images and a great experience can do for your photography!

0004 (2)

We love natural light, we love shooting in it, and we love finding it and controlling it. We also love teaching other photographers how to use it and use it well so that they can blow their clients away with its stunning power.

 

 

IN-CAMERA Workshops

Tomorrow, we are revealing the dates for our extremely limited re-launch of our revamped IN-CAMERA Workshops. If you want to come and shoot alongside us and spend a 10 hour image-changing day working with us on your imagery, then you are going to want to be back here tomorrow!

 

More info to come.

 

Do you have an idea for becoming a better photographer? Share your ideas with us in the comments below so we can see how you are making your images better!

 

PS. Did you enjoy this post and are excited about becoming a better shooter?

xtweet-graphic-1.png.pagespeed.ic.LNzi5ZIr0x

 

Share this post on Twitter with your fans by clicking HERE!

 

 

BIG light on a small budget + Giveaway!

BIG light on a small budget + Giveaway!

This post is not only on how to get AWESOME light on a small budget, BUT, we are giving away the gear we are highlighting today! (Giveaway info is at the bottom of this post!) Today we are going to talk about using BIG lights. We mean, REALLY BIG LIGHTS but on a small...
read more

This post is not only on how to get AWESOME light on a small budget, BUT, we are giving away the gear we are highlighting today!

giveaway2

(Giveaway info is at the bottom of this post!)

Today we are going to talk about using BIG lights.

We mean, REALLY BIG LIGHTS but on a small budget.

Now, when you go out to shoot, it is nice to be nimble and fast and move from shot to shot really easily. But sometimes, you just want to take some of the images from your shoot and make them look really different OR, you just don’t have any great light and need to make your images look awesome with some stand out off-camera lighting.

0005

MOST of us look at the above shot and all we see is lots of gear and assume it costs a lot and then tune out… but don’t do this! STAY WITH US! :) We are going to demonstrate how to shoot images exactly like the ones you see above but using your speedlite and a cheap modifier that is super easy to use.

Large Light Rocks

Plain and simple, large light looks AMAZING on skin. It looks like butter when it hits your subject and is incredible. The times that you love shooting natural light most is just after the sun dips and we get that “golden hour” of light. The reason that light looks so good is because the sun itself (which is small in comparison to you) is no longer lighting your subject, but the SKY (what the sun is lighting) is now your main light. The sky is HUGE and makes the light at that time of day amazing.

So, whenever we can, we like to use the biggest light modifier we can and get it in close to make it as large as possible in comparison to our subject. This creates ultra-soft light (now there are other ways to soften light other than just having a huge light, and we have written a few posts already on those techniques. You can find some of them HERE).

0008

The key for this look in the above shot is to go BIG! This image was shot with a 59 inch Westcott Para Softbox. This light is HUGE, it has 16 angled edges (vs 8 on the normal octo-bank) which helps the light wrap around your client’s face and make the sickest light you have ever seen. This light modifier is awesome, but it comes at a price: $699. We are also using our Elinchrom Ranger Speed Kit for the light source itself which is another 2k (crazy expensive!).

The gear used is needed for certain types of shooting, but is not for every photographer. So, what if you want to shoot some stand out portraits, but not spend that kind of cash? Here is what you can do to make stellar off-camera lighting shots, while sticking to a budget (oh, and did we mention that TODAY we are giving away 1 of each lighting modifier that we are talking about thanks to Westcott?!).

Option #1 – The 50 inch Mega JS Apollo light from Westcott

 

50 inch apollo

This light costs $169 and you can use a light you probably already have to shoot with it – your speedlite! You just need any old light stand and this mounting bracket to rock. It sets up in seconds and you pop your speedlite on the inside (firing it with a wireless trigger that you can find on our FREE gear list HERE).

Option #2 – The Westcott 7 Foot Parabolic Umbrella

7-White-Diffusion-Parabolic-Umbrella

It is so simple it’s insane. It costs just $99 and all you do is pop open this umbrella, put in on any light stand, add this mounting bracket (which holds the umbrella and your speedlite), and you are ready to rock some HUGE light. (Again, you must have a wireless trigger for your speedlite which cost around $80 total and are found on our free gear list).

Option #3 – The Westcott 26 inch Rapid Box

2031-octa-inuse

This light we have used a TON and even though it is the smallest one of the bunch, it puts out some stunning light due to the really good design of the unit. It needs a light stand, but comes with the speedlite mounting bracket included!

The images you see below all utilize the easy to use speedlite modifiers we mentioned:

0002

0001

0026

0025

0015

0021

Screenshot 2014-08-28 17.30.28

0078

The total expense to get the gear you need to re-create shots like these is between $250-$300 for your stand, wireless triggers, mounting bracket and lighting modifier (we also recommend using a light meter for all your off-camera shooting that is done on manual settings, and you can find the one we use on our free gear list).

Why Buy Expensive Gear?

You may be asking, “Why would anyone buy that expensive gear from the beginning of the post, when you could spend less that $300 on this stuff and buy speedlite modifiers?”

The answer is POWER. When you use a speedlite you are sacrificing sun-stopping power that a speedlite just does not have even when using high-speed sync. The Elinchrom Ranger has 1,100 watt seconds of power vs an average speedlite has around 90 watt seconds.

The way to use speedlites effectively to get shots like you see above, is to use them under lower lighting conditions. Use them late in the day, use them in shade or cloudy days, or use them after the sun sets. If you use them at those times, then you will have incredible results!

 


What’s the Next Step?

Does lighting have you excited? Are you ready learn? Want to win some good stuff??

Read on!

STEP #1. Enter the Westcott Lighting Modifier Contest!

 giveaway2

Nothing is better to get you started then winning FREE gear! Westcott has been gracious enough to give us one of each of the 3 lighting modifiers that we talked about!

This is all you have to do to enter to win:

1. Sign up for our email update list HERE (and when you do, you will get our free lighting eBook called the The Quick Start Guide to Off-Camera Flash! If you are already on that list, then move on to step 2).

2. Click HERE to Tweet the below message and officially enter to win! (Bonus points if you share the message on Facebook. Copy and past the following:

Enter to win a free speedlite softbox from @westcottco on @zachandjody’s blog at http://bit.ly/LightContest #ZJGear

[Prizes not redeemable for cash. Winners will be announced on Tuesday September 9th at noon central time. Winners will be chosen at random from our list of email subscribers and contacted on Twitter. Winners will have 24 hours to respond with their mailing address at studio@zachandjody.com or a new winner will be chosen. Modifier will be mailed directly from Westcott to the winners address].

 

STEP #2. Read the Blog Archives

A great place to learn more on off-camera lighting is right here! You can comb through this blog (we have around 400 posts on shooting, lighting and business) to find the techniques that we use to shoot images just like this. It might take you a while, but you will get there!

STEP #3. Watch us in action teaching you these techniques, step-by-step

DVD Light blog header ItsHere

We filmed an entire 4-hour DVD that explains every single step in our process that we use to shoot amazing off-camera lighting portraits using small or large lights. It gives you step-by-step instructions on our systematic lighting process, what gear to use, lighting styles, how to set up your light, what settings to use and tons of other info to get you shooting lit images fast with no guesswork. Then, this DVD takes you on 25 live shooting segments where you get to see the process in action in a variety of different lighting scenarios.

get it now button colored

If you have other great gear recommendations you want to share with everyone for doing flash inexpensively, then let everyone know about them and leave links in the comments below!

 

xtweet-graphic-1.png.pagespeed.ic.LNzi5ZIr0x

 

PS. If you enjoyed this blog post, then share it for us! Click  HERE to Tweet it out!

GET YOUR FREE LIGHTING E-BOOK
OptinMonster allows you to explode your email list by using our incredible exit intent technology.

CONNECT WITH US

Workshops Resources joinus