“The opposite of remarkable is ‘very good.’ Are you making ‘very good’ stuff? If so, how fast can you stop!”
Seth Godin, Purple Cow
The two fastest emerging technologies in the world are Smart Phones and DSLR Cameras. Everyone and their cousin is becoming a “pro” photographer these days and we can come to one concrete conclusion based on that fact. We have LOADS of competition!
With a sea of new photographers flooding the market, launching their new websites and starting businesses left and right, how in the world do YOU stand out from the crowd and what can you do that makes you different so you get noticed? If you think that you can simply create a great product (like really nice images) and offer them at a competitive price, and meet the expectations you set for your clients, then your business will probably be over before it begins.
So, what is the secret? What is it that will allow YOU to stand out from the crowd? Listen to the rest of the above quote from Seth Godin:
“Services that are worth talking about get talked about.”
“If your business is remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise – ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”
WOW! Seth is saying that with this much competition out there, you can’t simply do something that is really good in business, but rather, you have to ONLY do things that are remarkable, or, Worth Remarking on. When someone has a reason to talk about you, and a simple tool to do so, then YOU will easily stand out.
Stop wasting time on a decent blog, turning your images around in a decent time, offering your clients decent products and decent service. You must only, to the best of your ability, give your clients something that is truly remarkable. So, what exactly is that? That is a big question, but we can START by finishing this post together.
The rocks you see above are one of the best known icons of Kangaroo island in Australia. People come from all over the world to see these rocks. Know why? Is it because they look like rocks that you see in your back yard? No, it is because they are truly remarkable.
So, if every photographer does X in their business, then you should probably do Y. Get me? If every photographer never gets photos to wedding planners after the wedding, then you should ALWAYS get photos to the wedding planner after the wedding and DELIVER them in a different way. If every photographer treats their clients like clients, then you should treat them like family. Find out what the norm is and do the exact opposite, even if some other people don’t seem to like everything that you do. Do that, and that will be the beginning of making your business truly remarkable.
PS. Want more? We have a FREE 3 part series on shooting amazing portraits as a thank-you when you join our FREE email list by clicking HERE. You also get more free EXCLUSIVE content on sales strategy, shooting guides, cool gear giveaways and MORE that will help blow up your business this year!
PPS. If you like this content, share it! Click HERE to tweet out this post to your audience!