The Secret to Standing out from every other Photographer

“The opposite of remarkable is ‘very good.’ Are you making ‘very good’ stuff? If so, how fast can you stop!”

Seth Godin, Purple Cow


The two fastest emerging technologies in the world are Smart Phones and DSLR Cameras. Everyone and their cousin is becoming a “pro” photographer these days and we can come to one concrete conclusion based on that fact. We have LOADS of competition!

With a sea of new photographers flooding the market, launching their new websites and starting businesses left and right, how in the world do YOU stand out from the crowd and what can you do that makes you different so you get noticed? If you think that you can simply create a great product (like really nice images) and offer them at a competitive price, and meet the expectations you set for your clients, then your business will probably be over before it begins.

 So, what is the secret? What is it that will allow YOU to stand out from the crowd? Listen to the rest of the above quote from Seth Godin:


“Services that are worth talking about get talked about.”

“If your business is remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise – ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”

WOW! Seth is saying that with this much competition out there, you can’t simply do something that is really good in business, but rather, you have to ONLY do things that are remarkable, or, Worth Remarking on. When someone has a reason to talk about you, and a simple tool to do so, then YOU will easily stand out.

Stop wasting time on a decent blog, turning your images around in a decent time, offering your clients decent products and decent service. You must only, to the best of your ability, give your clients something that is truly remarkable. So, what exactly is that? That is a big question, but we can START by finishing this post together.

The rocks you see above are one of the best known icons of Kangaroo island in Australia. People come from all over the world to see these rocks. Know why? Is it because they look like rocks that you see in your back yard? No, it is because they are truly remarkable.

So, if every photographer does X in their business, then you should probably do Y. Get me? If every photographer never gets photos to wedding planners after the wedding, then you should ALWAYS get photos to the wedding planner after the wedding and DELIVER them in a different way. If every photographer treats their clients like clients, then you should treat them like family. Find out what the norm is and do the exact opposite, even if some other people don’t seem to like everything that you do. Do that, and that will be the beginning of making your business truly remarkable.


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  • Jeremy Sale

    Great post! I’m going to do the exact opposite of what you recommended!

  • Jody Gray

    lol! Niiiice ;o)

  • Patrick Beard

    im one of those “newbies” that are saturating the market…. however… as your post says… im not going to go with the flow…. i am going to standout… be noticed, be criticized.

    It is always good to hear an empowering message such as this… it is very encouraging… especially since i am JUST starting my business.


  • Abbey Domond

    Thanks soo much for this. As I embark on this journey called photography I want to make sure that I add value to my clients lives and find my own niche and what will set me apart from the many great photographers out there. You guys rock!!!!!

  • Stephanie Ortega

    You’re saying it’s possible to be successful..?. I love hearing that! THANKS for the post! Love IT!

  • Kyle Shultz

    thx for the reminder to create purple cows!

    i’m also trying to figure out where being remarkable intersects with the whole idea about building your biz around the scarcity of you. in a world full of options, there’s only one you. how can you capitalize on your own strengths in a remarkable way? when those two ideas (just being you and just being remarkable) intersect, those people are killing it.

  • Eric Foley

    Good stuff guys! Inspirational as always :)

  • Wendy C.

    Great post! Love it! I especially love the quote about “nobody ever gets unanimous praise.” I hear so many other photogs talking bad about another one, that I have to turn my ear in another direction because chances are, they are doing the same about me!

    Thanks for the reminder and the advice. I love how giving you guys are to us newbies!

  • Kelli

    I soooo needed to hear this! I’ve been trying to be very good for 2 years – duh, I need to be remarkable! And I love Seth Godin, how did I miss this quote?

  • Mary Marantz

    Love you guys!! xoxo

  • Lindsi

    I’m currently reading Purple Cow…AMAZING book…I also just bought Invaluable: The Secret to being Irreplaceable by Dave Crenshaw..suggested by Sarah Petty.

  • v Hinojosa

    I just started reading the purple cow. It is definitely where I want my business to be. I want to be a green cow! (only because it’s different from a purple cow)

    • Jody Gray

      @V – lol, Way to be different by being a GREEN cow! lol.

  • jan

    if i had known you guys were so rad when you gave me the time at DIA on the way to WPPI i would have bought you coffees & made you chat with me! love the tips ya’ll!!!