Dunkin Donuts vs. Italy’s Favorite Coffee

One week ago, we were in the Hartford, CT airport and came across this interesting sight:

Below is Dunkin’ Donuts with everyone and their mom in line…

About 10 paces down on the other side was this coffee shop…

Why is it that everyone was in line for Dunkin’ Donuts coffee where, let’s be honest, their coffee really isn’t that good (actually, we would rather go without coffee than drink DD’s coffee… sorry North-easterners ;), but no one was in line for Cafe Lavazza – Italy’s FAVORITE coffee?

Why do you think this is and what can we take away from here and apply to our own businesses? Put your thoughts below.

Stay tuned!