Tuesday Photography Tips & Tricks | Dunkin Donuts vs. Italy’s Favorite Coffee

One week ago, we were in the Hartford, CT airport and came across this interesting sight:

Below is Dunkin’ Donuts with everyone and their mom in line…

About 10 paces down on the other side was this coffee shop…

Why is it that everyone was in line for Dunkin’ Donuts coffee where, let’s be honest, their coffee really isn’t that good (actually, we would rather go without coffee than drink DD’s coffee… sorry North-easterners ;), but no one was in line for Cafe Lavazza – Italy’s FAVORITE coffee?

Why do you think this is and what can we take away from here and apply to our own businesses? Put your thoughts below.

Stay tuned!

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  • http://www.belltowerphoto.com Emily Haack

    Branding and consistency of product! Heck yes! :)

  • http://elizabethandrich.com/blog Rich Park

    not adapting the brand for what americans are looking for?

  • http://www.elizabethdorney.com/blog liz

    Brand recognition can even trump a superior product… so get your name out there!

  • http://www.amyjosphotography.com Amy Jo

    My first thought had to do with advertising. I live in Utah, and we don’t have a DD (that I know of), but I still see advertisements and know what it is. My second thought had to do with customer service. I wondered if the cashiers/employees of DD are extra kind, cheerful, wiling to help, etc. If I am treated like a person, not an object, I am more likely to return.

  • http://www.priddysweet.com Elizabeth Priddy

    maybe they don’t have donut munchkins at the italian cafe? ;)

  • http://passionforlifephotography.net Jenny

    Probably the same reason you guys are more inclined to go to a Starbucks vs. a local coffee shop – you know the product and can predict with relative accuracy that it’ll taste the same. You don’t want to waste your money on a product you could potentially be wasting your money on. So I say it’s both Branding and Product recognition. :)

  • http://theyoungrens.com/blog Jeff

    One word: Predictability. People know what to expect so DD becomes their default, and it’s hard to get people to change from their default.

  • http://theyoungrens.com/blog Jeff

    One word: Predictability. People know what to expect so DD becomes their default, and it’s hard to get people to change from their default.

  • http://theyoungrens.com/blog Jeff

    One word: Predictability. People know what to expect so DD becomes their default, and it’s hard to get people to change from their default.

  • Tim

    You don’t have to have a good product, you just have to convince everyone else that you do.

  • http://www.ignitedphotography.com Kevin Autry

    Quite possibly the KISS methodology is going on here. DD offers a plain and simple coffee…cheap. It requires no forethought on the customers part, they can just walk in and say ‘I’d like a coffee please.’ (or in our case ‘I need some pictures taken’). People tend to be lazier these days. We (photogs) either need to meet them where they are (and be compared to DD’s (or Sears) or make a Name for ourselves and get it out there.
    Thats my take, for what it’s worth.

  • http://www.ignitedphotography.com Kevin Autry

    Oh, and for anyone that cares…I happen to be a Caribou kind of guy. They’re SB’s competition here in metro Detroit. :)

  • http://davisions.com Doug

    I have a friend in the industry. His explanation is that a Starbucks and DD coffee drinkers are different. DD drinkers like the sweeter way DD makes their coffee as compared to SB’s bold taste. I would imagine the Itay’s coffee they are assuming is bolder. Plus it seems logic that one would go for sweets first =)

  • http://jillerwich.com Jill E.

    branding! i have traveled hundreds of times through bradly and never had lavazza coffee there and it is the northeast!

  • http://www.kristinnicolephotography.com Kristin Nicole

    Easy…it’s ALL about branding!