Today’s tips and tricks is simple, short and to the point. We work in an industry that is service based and even though we do sell a product (our beautiful photos), our actual job is to serve. We are here to deliver the goods, but more importantly, our business exists to have our clients feel really great about what we do for them. We have realized that the greatest way that we can grow our business, grow our network and grow our influence with clients, is to become what Tim Sanders calls “A Lovecat.” In his book, Love Is the Killer App (a recommended read by David Jay), Tim Sanders says, “Offer your wisdom freely, give away your address book to everyone who wants it (or your contacts and network), and always be human (or, treat everyone around you as if they are more important than you).”
WOW! What great advice! Do you want your business to grow? Do you want to make more money in your photography business? Do you want to be an influence on those around you? Then share everything that you have (literally) with everyone around you! Gather as much knowledge as you can about photography and the business of it, and then share it with everyone around you.
Be careful though, because not every single person out there is into this sharing thing. That is OK though, just don’t let them dissuade you from what you should really be doing! Some may think that you are too new to the industry, or have not yet “paid your dues” or that you are too young to help those around you, but never listen to anyone who tells you not to share and not to give. Every single person that we have ever met that offers up their wisdom, help and network to those around them, are the most blessed and fortunate people we know. Those who don’t offer up help and keep everything they have close to the chest are the ones who are struggling to make it in this ever-changing industry.
Dale Carnegie, in his book How To Win Friends and Influence People, says, “You can make more friends in two months by becoming more interested in other people, than you can in two years by trying to get other people interested in you.” What Dale is ultimately saying is, people want to feel valued and important, and people need you! So if you want to be an influence, then help them!
Some people in your circles right now need you more than you know. Sending one photographer a referral for a date that you are booked could give them enough encouragement to keep them from giving up on their business. One small bit of help could give someone hope today and people that are willing to lead out in that are needed. YOU are needed. People need you and they need you right now. The question is, will you be a Lovecat? Will you be someone that looks for an opportunity to serve those around you and give them the “goods?”
Another great leader (Paul, who wrote 16 books of the Bible) once said, “Whoever sows sparingly will reap sparingly, but whoever sows generously will also reap generously.” The law of sowing is reaping is simply that, a law which cannot be broken. If you give, it will be given to you, and if you sow into other people’s lives to help them succeed, then you will succeed.
Let’s all go out this week and see who we can help succeed. Maybe it is your clients and their relationships that you want to sow into. Maybe it’s a photographer who is just starting out and knows no one, and you can introduce them to someone that can help their business grow. Maybe it is your husband, wife or son or daughter who desperately needs your attention because you gave it all to your work. Sow into them this week and see what kind of a harvest you reap. See if you can become a Lovecat.
Have you already been a Lovecat this week or this month or this year? Share your story with us so that it will encourage other readers to do the same and give them some ideas of what we can all do to share and give more!