We are excited to be talking about something that is critical in building trust with your clients. Branding Consistency. When your brand is consistent and seen everywhere, potential clients begin to trust that brand and feel good about purchasing from you.
The same way that a bride could hear from a friend about you, then a florist, then a planner and know she needs to book you because of all those referrals the same thing can happen when they see you on Twitter, Facebook, on a friends Facebook and then see your site and can easily detect that it is YOU in all those places. When that happens, she begins to trust in that brand due to her seeing it multiple times. Studies have shown that you need to see a company marketed to you at least 9 times in order to start trusting in that brand. So, check out the video to see how we have incorporated Brand Consistency into our business!